All Advertising articles – Page 2
-
Comment & OpinionChocolate Naive advert takes the arthouse approach
The ad is an unhurried half-glance at the manufacturing process, shot in gauzy black and white
-
Comment & OpinionPink Lady lady finds her fizz at dog show
It’s not just Magnum that can play up what its product sounds like when bitten into
-
Category ReportUPFs? What UPFs? Cooking sauces & meal kits trend report 2025
World food-inspired brands are helping cooking sauces shrug off associations with ultra-processed food by emphasising clean labels and natural ingredients
-
Comment & OpinionMagnum sounds off in classy duo of ads
The improbably loud CRONK as a pouting model bites into her favourite frozen treat suggests luxury and decadence
-
Comment & OpinionTesco keeps us in the dark with ‘Everything’ five-letter bag push
While ‘party’, ‘loved’ and ’treat’ work nicely, ‘thank’ is weirdly truncated, ‘quiet’ is just weird and ‘sorry’ is a straight-up bad idea
-
NewsCharlie Bigham’s targets northerners as part of £1.7m campaign
The posh ready meals maker has traditionally localised its TV adverts to London and the south of England
-
ProfilesMy food & drink job: Lulu Coyne, brand manager, Heineken
’If this industry inspires you, there is certainly a role that will fit your skill set and dream’
-
Comment & OpinionStars Cher and Javier Bardem shine for Uber Eats
Time travel and world domination concern Uber Eats’ celebrities
-
NewsPepsiCo misses sales forecasts due to weak US demand
Shares in the company fell 2% in pre-market trading
-
Comment & OpinionHarrison Ford gets grouchy for Glenmorangie
The Indiana Jones star seems rather keen to ‘sit by the fire and drink amazing smooth Glenmorangie single malt’
-
Comment & OpinionRebellious Jordans takes us on an unusual factory tour
The outside of ‘Jordans HQ’ is what you might expect - but things are different inside
-
Category ReportCereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
-
NewsNoble Foods spends £2.3m on ‘most ambitious’ ad push
The ad push aims to ’set the bar for welfare in the free-range egg category’, Noble Foods said
-
Comment & OpinionUnnerving Lancashire delivers for Yorkshire Tea
It’s a fun surprise to see a version of Sarah Lancashire’s Catherine Cawood popping up in a Yorkshire Tea ad
-
Comment & OpinionHigh flier changes everything with This sausage
A This Isn’t Pork Sausage changes the life of one high-flying real estate gal
-
Comment & OpinionWalkers’ Dry January push shows moderation has gone mainstream
Dry January 2025 is officially underway, bringing with it a flurry of activity from the usual suspects... and Walkers
-
Analysis & Features2024 in grocery: nine rapid delivery stories that got hearts racing
It was a monumental year for quick commerce as we round up the nine rapid delivery stories that got hearts racing in 2024
-
NewsKatherine Jenkins appears as M&S Christmas ad special guest
‘Singing at Christmas is always such a special experience for me, and to bring that joy to M&S’s magical advert was truly an honour’, Jenkins said
-
NewsHeineken 0.0 advert featuring Max Verstappen banned by the ASA
The advert failed to provide a sufficiently prominent statement of the product’s abv, the ASA said
-
Analysis & FeaturesTop campaigns 2024: Who killed the traditional TV ad?
Research shows Brits are turning away from TV ads. Are smartphones or retail media responsible? Or is the victim not quite as dead as we thought?