All Advertising articles – Page 3
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NewsCo-op features Deliveroo, Uber Eats and Just Eat in ‘advertising first’ Christmas campaign
The campaign – the first from Co-op to focus on its quick-commerce offering – extends to in-store shelf barkers, posters and displays on self-checkout machines
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Analysis & FeaturesThe battle for the best Christmas ad 2024: which ones impress our expert panel?
From a star-laden ‘crime scene’ to Kevin Carrot making boob jokes, this year’s ads are a varied bunch
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NewsPepsi Max Christmas ad champions work-life balance
Pepsi Max is tapping into the growing importance of unplugging from work for mental health over the Christmas holidays
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ProfilesMy food & drink job: George Fitzgerald, head of out of home, Grounded
‘Be open to every opportunity, no matter how small it seems – it might just be the stepping stone you need’
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Comment & OpinionCan Sainsbury’s solve its ‘ridiculous’ yellow sticker self-checkout woes?
As customers continue to queue, Sainsbury’s self-checkout issues show retailers can’t give fraudsters carte blanche to do as they wish in the name of preserving ‘customer experience’
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NewsMystery solved in part two of Waitrose’s whodunnit Christmas ad
Fig the cat was seen as the prime suspect by viewers
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NewsStarbucks launches stop-motion Christmas advert and holiday menu 2024
Starbucks has unveiled its 2024 festive campaign, aiming to be a moment of calm in the hectic holiday season
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Grocer 33Waitrose, Newport, Shropshire: Grocer 33 store of the week
‘Desserts are quite popular here generally – the people of Newport must have a sweet tooth’
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Comment & OpinionDoes it really matter that Coca-Cola’s AI Christmas ad isn’t ‘the real thing’?
The Coca-Cola ‘Holidays are Coming’ AI Christmas ad has horrified some – but consumer testing shows it works
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NewsMcDonald’s lights up Christmas with festive ad and gift drop
The fast food giant is launching The McDonald’s Gift Drop, a nationwide treasure hunt in which customers cab find ‘hidden’ gift tags to win prizes
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NewsJosie Gibson stars in Iceland Foods Christmas advert 2024
The discount retailer has launched a new tagline, ‘That’s why Santa goes to Iceland’, to support its Christmas campaign
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NewsJohn Lewis’ Christmas ad features stores in moving campaign
John Lewis has finally dropped its highly anticipated Christmas ad aiming to capture the nation’s hearts and boost festive sales
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NewsWaitrose to continue own-label overhaul after No.1 range rebrand
Waitrose has enjoyed a ‘significant uplift’ in own-label sales following the relaunch of its No.1 range
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NewsTesco turns the world into gingerbread in melancholy Christmas ad 2024
Tesco’s heart-wrenchingly nostalgic advert shows joy, loss and CGI gingerbread fish
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NewsCoca-Cola’s Christmas ad to be ‘fully created with AI’
‘We are learning,’ said the brand’s Europe marketing chief
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NewsMedia Bites 7 November: M&S results, Trump win, Christmas ad spend
Marks & Spencer has reported a jump in profits but warned measures in last week’s budget could cost it more than £60m
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Range PreviewSainsbury’s challenges shoppers to taste the rainbow in new ready meal range
Sainsbury’s has launched a new line of 10 Taste the Difference ready meals, perfect for busy shoppers craving hearty meals without the kitchen prep
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NewsWaitrose celebrates Great British sleuths in star-studded Christmas ad
Waitrose has gone sleuth this year, debuting its Christmas ad-cross-festive mystery campaign with a celebrity-packed whodunit plot
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NewsKindness in the spotlight in Amazon’s Christmas ad
Amazon’s advert follows the quiet journey of a theatre janitor whose hidden singing talent finds the spotlight
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NewsDawn French returns in M&S Christmas ad 2024
M&S is bringing back its Christmas Fairy voiced by comedian Dawn French – this time joining her character on screen