All Advertising articles – Page 5
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Analysis & FeaturesCooking shows are dead… long live cooking shows
As Britain’s appetite for TV cooking shows dwindles, what opportunities does the rise of online cooking content provide for brands and retailers?
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Category ReportX-rated chocolate: trends in chocolate 2025
Ads for chocolate are about to be banned from TV before the 9pm watershed and outlawed online. How will this affect sales?
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Comment & OpinionThe HFSS ad ban is coming – but does anyone know what it means?
Despite a series of interventions by the government, there is still a degree of legal uncertainty over exactly what will and won’t be allowed once the much-delayed legislation lands for real in January
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NewsJason’s Sourdough takes to TV in ‘multimillion-pound’ media push
It comes after Jason’s opened a new £36m bakery in Leicester earlier this year
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NewsBrands escape junk food watershed ban as ministers publish rowback on ad rules
Ministers have added additional sections to the legislation on ads for ‘less healthy food products’
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Comment & OpinionSainsbury’s gets personal with Your Nectar Prices push
Bags, signage and even lookalike staff members underline how personal the deals are
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Comment & OpinionHorne Section tests patience as Waitrose trumpets chicken commitment
Alex Horne’s song is cleverly written, smuggling an impressive amount of information in with the tongue-twisting, chicken-checking wordplay
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NewsWype makes cheeky TV debut with talking bottom advert
The ad features a woman using Wype’s refillable cleansing gel and conversing with her own bum
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Comment & OpinionIrn-Bru brings back girders – and silliness – in convenience store campaign
A bolshy red-headed kid takes issue with Irn-Bru being labelled as a soft drink
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NewsDomino’s criticised over HFSS ad ‘likely to appeal to children’
The ad was challenged over whether it was from a product that was HFSS and if it was directed at children
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Comment & OpinionBournville puts flavour first in dark chocolate campaign
In its first major ad push since 1982, the brand is wisely making a virtue of its approachability
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Comment & OpinionWhy restraint is the new edge in noisy fmcg marketing
True minimalism isn’t about what you leave out – it’s about what you leave space for, says Tarek Sioufi, chief strategy officer at Grey London
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Comment & OpinionNavigating the HFSS ad ban: from food porn to brand power
Whatever your feelings about the rights or wrongs of the HFSS regulation, it’s going to lead to a revolution in the way we sell food products, says Jon Evans, CCO at System1
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NewsGousto campaign aims to ‘steal supermarket share’ as it claims model ‘is broken’
The ‘traditional grocery model is ‘broken’,’ the recipe box company said
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NewsGuinness unveils new campaign ahead of Premier League return
The campaign is spearheaded by a series of short films featuring fans of all 20 Premier League clubs
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Comment & OpinionWalkers pays homage to Budweiser in Cheese & Onion advert
This promo for Walkers’ Cheese & Onion provides some good old-fashioned silliness
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NewsTikTok Shop targets challenger brands in B2B campaign
The ‘Be Iconic on TikTok Shop’ campaign aims to drive growth among SMEs
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Comment & OpinionWalton Goggins gives new Doritos flavour a spicy welcome
Doritos’ Golden Sriracha ad is rich with clichés of the ‘adult’ film genre
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NewsDanny Dyer ‘a tosser’ as Deliveroo launches freshness promise
Deliveroo will refund customers for products received with fewer than three days until their expiry date
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Comment & OpinionGossipy J2O gives pubgoers the juice
J2O’s witty, efficient ad generates extra laughs via repeated viewings