All Advertising articles – Page 5
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NewsJohn Lewis follows Waitrose with new retail media upgrade
Suppliers will now be able to access data on how specific advertising campaigns are performing on the John Lewis website, among other things
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NewsWhitworths returns to pre-tax profit as sales boom
Whitworths is looking ahead to “an exciting year” after the dried fruit and nuts brand bounced back into the black on the back of double-digit sales growth
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NewsBrewDog to ‘let carbon negative claim lapse’ after exiting carbon credits market
The brewer will no longer be able to make the claim from November
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Comment & OpinionHow sizzling and slurping are dividing food marketing
Hands up. Who likes the sound of others chewing? Food ads can’t escape the trend
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NewsMedia Bites 5 July: General election, Co-op, John Lewis
The pound held firm this morning as Labour won a large majority in the general election and Sir Keir Starmer pledged that “change begins now”
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NewsKellanova brings $1bn Cheez-It brand to the UK
The launch will be supported by an £18m marketing push
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Range PreviewWhat’s new in stores for UEFA Euro 2024?
From bucket hats to barbecues, retailers and brands are aiming to capture the spending spirit of sporty shoppers this summer
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NewsWhitworths launches first TV ad to ‘drive consumption’ of nuts and seeds
The ad will run throughout the summer on Channel 4
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Comment & OpinionMorrisons marks 125 years with conversational campaign
Like Cadbury, Morrisons is marking a big anniversary this year with a time-travelling advert
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NewsMorrisons marks 125-year anniversary with special TV ad
The 40-second long ad called ‘Over the counter, over the years’ tracks a conversation between Morrisons staff and shoppers across different time periods
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NewsMüller Light relaunches with new formulation and supporting campaign
The product has been reformulated to include added vitamin B4 and Vitamin D, and a thicker texture
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Comment & OpinionUncensored CMO: vital marketing podcast unpacks Cadbury creatives
The podcast – which has become a must listen for marketing bods – does fine work covering the nuts and bolts of the ad-making process
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NewsOld El Paso launches Street Vibes range to lure pre-family shoppers
The range targets a ‘younger demographic through the fun flavours and format’
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NewsTrip encourages consumers to ‘find your calm’ in TV debut
The TV bow was a ‘milestone moment’, Trip claimed
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NewsBiotiful Gut Health launches £1m-plus advertising campaign
The new TV advert will run across ITV, Channel 4 and Sky, and is the biggest yet for the yoghurt and kefir brand
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NewsDove unveils ‘best-ever bodywash range’ Advanced Care
The 20-strong lineup comprises 10 variants including Gentle Scrub, Pampering, Hypoallergenic and Hydrating
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NewsComfort backs new 15-strong Botanicals range with £9m spend
Botanicals Fabric Conditioner and Scent Booster Elixir come in Heavenly Fresh, First Blooms and Summer Bouquet
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NewsPG Tips enlists Top Boy’s Ashley Walters for £12m ‘Rock Solid’ push
The spot was directed by Steve McQueen and features music from Ezra Collective
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ProfilesMy food & drink job: Ruth Tyrie, brand manager, Surreal
Surreal cereal’s brand manager suggests stalking your career idol (on LinkedIn, not in real life)