Alcohol <span id="Alcohol"></span> – Page 174
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Funkin mixers for cocktails get a rebrand
The new packaging, which hits shelves from June, features a navy blue background with a spiral swirl of colour to evoke a top-down view of a cocktail glass
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Carlsberg spoofs controversial 'beach body' ad
The beer brand has placed digital adverts at three sites on the London Underground
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Calorie content on alcohol is not easy, industry argues
On Tuesday MEPs on the health committee voted overwhelmingly in favour of the European Commission drawing up plans for new regulations by 2016
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LBD: Brown-Forman targets young women with new vodka drink
Brown-Forman is aiming to tap the demand among young female consumers for lighter, fruitier drinks…
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Stella Artois lands official Ascot partnership
As well as seeing Stella’s lager and cider served at the racecourse, the partnership will be supported by outdoor, PR and digital activity
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Kopparberg to bring Sweden's favourite speciality beer to UK
The 5.3% ABV beer is a blend of two parts lager with one part ale, and described as having a “full-bodied malty taste with elements of apricot, Swedish molasses bread and orange peel”
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England bowler James Anderson launches own beer
England bowler James Anderson has teamed up with Marston’s to produce 3.8% ABV pale ale King of Swing, which launches in Morrisons early next month
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Jacob's Creek releases snack pairing guide, including pizza and cab sav
Survey finds 59% like pizza with wine, 33% pitta and dips, 38% nachos
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Heineken impresses in Americas and Asia Pacific with strong growth
The group’s total sales were up 8.1% to €4.83bn before currency exchange rates. In the Americas, that growth rate was 18%, while in Asia Pacific, it was 21%.
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Quintessentially English wheat beer listed by Tesco
Cambridgeshire-based Elgood’s Brewery has won a listing in 21 Tesco stores in the East of England for its QE (Quintessentially English) Apple & Vanilla Wheat Beer (rsp: £1.89/330ml).
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Diageo shares drop following sales decline in many markets
Diageo’s share price fell almost 3% today after the drinks giant reported declining sales in many regions. -
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Currency issues drive 2% drop in SABMiller reported revenues
SABMiller’s group net producer revenue (NPR) grew 4% in the financial year from April 2014 to March 2015, the company announced in a trading update today.
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Less than 2% of Brits cutting down with lower-abv drinks
UK consumers have almost no interest in using lower-strength drinks to cut down on alcohol consumption, according to a major new study.
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C-store bottled ale sales could top £100m, says Marston's
Premium bottled ale (PBA) represents a £104m opportunity for the convenience channel, a brewer’s report has claimed.
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EU wine producers get go-ahead to increase plantings
Major European wine producers will be allowed to increase their wine growing areas by 1% annually from next January under new rules issued this week by the EC.
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Pernod Ricard launches summer drinks marketing push
A Wimbledon-inspired Jacob’s Creek bottle and Havana Club Mojito tin cup are among a range of activity launched by Pernod Ricard to drive sales this summer
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Carlsberg unveils beer-dispensing billboard
Carrying the message ‘Probably the best poster in the world,’ it featured a Carlsberg dispenser from which members of the public were able to pour themselves a half-pint of the lager
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Johnnie Walker débuts glass that projects sounds into drinker's ear
‘The Boldest Glass’ contains a device that turns the surface of the glass into a speaker. Bone conduction is then used to carry sound to the user’s ear.
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Bob Mortimer to be the new face of Bombardier
The ex-Shooting Stars host will depict a new version of the Bombardier Bedford character in a TV ad that launches on 23 April – St George’s Day
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Steep fall in Scotch exports
The SWA said the decline – following flat value sales in 2013 – had in some areas been a result of political volatility and changes in stock levels