Alcohol <span id="Alcohol"></span> – Page 233
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NewsAcid Test: Vodka O
Already Australia’s biggest-selling vodka behind Smirnoff Red, supplier Aussie Spirits predicted Vodka O would help reinvigorate spirits shelves in larger UK stores
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NewsCarlsberg targets evenings in with 3D TV giveaway
Carlsberg is gearing up for longer winter nights in with a new promotion that offers drinkers the chance to win a Sky 3D package. The text-to-win promotion is rolling out now across the brewer's Carlsberg and Carlsberg Export beers. Each...
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NewsTalisker plots to oust Glenfiddich as UK’s top malt
Diageo is on a mission to knock Glenfiddich off its perch and turn Talisker into the UK's top malt whisky brand within the next three years, MD Simon Litherland has revealed. Talisker had been "under-exploited" admitted this week's guest...
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NewsTales of Titania: Raising a glass of three-penis wine
Ah so. As I hoped, PR result of the year is that I am the chosen one from the agency to accompany Karoline (with a K) on the Sainsbury's PR recce trip to China. We're out here to look for crises and issues that may play badly at home. All ...
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NewsNow Crabbie’s offers 0% abv Ginger Beer
The rapid rate of brand extensions coming from Crabbie's is showing no sign of slowing as owner Halewood International introduces John Crabbie's Cloudy Ginger Beer. The new drink (rsp: £2.49 for 70cl) was a booze-free version of...
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Beer doesn’t need duty stamps, claim brewers
New figures from HM Revenue & Customs showing beer duty fraud has fallen prove there is no need to put duty stamps on beer, brewers have claimed.
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NewsAcid Test: Smirnoff Cosmopolitan
As Brits increasingly indulge in at-home mixology, Diageo predicted the Smirnoff Perfect Pour Cocktails would “explode” the fledgling pre-prepared cocktail category.
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New venture offers try before buy on all wines
A new concept wine store claiming to be the only retailer that offers customers the chance to try before they buy on all of its wines opened in London last week.Vagabond Wines is targeting people intimidated by traditional fine wine...
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Modern look for Westons’ Vintage cider
Westons Cider is relaunching its Henry Westons Vintage Cider and has created a new Henry Westons website to celebrate the Herefordshire-based company's 130th anniversary.Apple illustrations have been added to the Vintage label and it has...
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Southern Comfort’s update reaches cans
Southern Comfort is revamping its lemonade & lime premix cans to align the tipple with the recently overhauled core brand.The new look, which is being rolled out next month, emphasises Southern Comfort's New Orleans heritage and...
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Special K to sponsor TV Housewives
Kellogg's Special K has stepped into Baileys footsteps as the new sponsor of Desperate Housewives on Channel 4 and E4. Idents featuring the brand's Chocolate & Strawberry variant will be shown before and after ad breaks throughout...
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NewsCarling brewer under fire for delaying supplier payments
Molson Coors has come under fire from small businesses after trebling the period it waits before paying suppliers.
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NewsDiageo gets into festive spirit with £47m spend
Diageo is investing a record £47m in its Christmas marketing and predicts recent innovations will boost overall festive spirits sales by 5% to £833m this year.
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Campaign Trail: Absolut’s manifesto for re-premiumisation
Struggling vodka brand Absolut returned to TV this week with a second run of its Absolut Manifesto campaign. The ad, on air till the end of next month, forms part of Pernod Ricard's strategy to "re-premiumise the brand".
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NewsAcid Test: Brambles Pear Cider
"Brambles doesn't sound like something the girls from Sex and the City would be happy to drink and the label made me yawn."
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M&S takes wine crown for third year in a row
Marks & Spencer was crowned Supermarket of the Year for the third year running at the International Wine Challenge awards last week, the judges applauding its ability to source wines from "unfamiliar places".The retailer's "quirky...
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NewsAd of the Week: If Carlsberg did fridges, they'd copy Heineken
Women like chocolate and shoes, men like footie and beer. Heineken riffs on these minutely observed subtleties of the sexes for its new ad.
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NewsDiageo alcohol tax hike plan under fire
Diageo's proposal to raise the tax on beer, cider and wine to match excise duty for spirits has been attacked by rivals as a "very cynical and self-serving" move. In a submission to HM Treasury's review of alcohol taxation and pricing,...
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Carling is proudly brewed in Burton
Sir, I was bitterly disappointed to read the flippant remark from Martin Swaine, MD of Rhythm & Booze, about the UK's number one selling lager: "Who the hell knows where Carling is brewed anyway?".
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NewsWine aisle revamp cuts Sainsbury's volume sold on deal
Sainsbury's has slashed the amount of wine it sells on promotion and boosted sales following a major wine aisle revamp, The Grocer can reveal.