Alcohol <span id="Alcohol"></span> – Page 239
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NewsWorld Cup tie-in boosts Budweiser volumes
Budweiser’s sponsorship of this summer’s World Cup has helped the US beer brand to a 40% rise in volumes over the past three months.
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NewsAcid Test: St Helier Real Shandy
St Helier’s Real Shandy is distinct from any other lager shandy I have tried. It offers a surprisingly refreshing and sweet taste for a 3.5% alcohol lager-based drink.
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Label changes ‘let French wine take on New World’
The French wine industry is about to have its "hands untied" following European reforms that could let the once-mighty producer compete better with New World varietals.Changes to EU law mean French wine labels now only have to state...
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Ehrmanns shakes up management team and builds portfolio
Fairtrade wine importer Ehrmanns has streamlined its management team and moved to smaller premises.The company, which had its future secured when it was bought last July by wine investment fund Global Vintners, is now headed by former...
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Focus On Soft Drinks: Lashings of ginger beer
The recession has given shoppers a taste for brands and flavours they enjoyed in their childhood leading to a resurgence of old favourites such as cloudy lemonade and ginger beer. And it's not just the big brands that are capitalising.
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‘Kamikaze’ 24-pack booze deals blasted by suppliers
The World Cup might still be six weeks away, but Asda and Tesco have started luring drinkers into store early with a "kamikaze" price war on beer.
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NewsC&C sells spirits arm to William Grant
Magners owner C&C Group has agreed to sell its spirits and liqueurs division to Scotch whisky-maker William Grant & Sons in a €300 deal.
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Corks popping again as economy recovers
It's official - Champagne is back in vogue. Year-on-year sales are up 10.7% in value and 14.6% in volume [Nielsen MAT 20 March], driven by promotions and an upswing in consumer confidence.
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NewsCan Budweiser 66 connect with the iPhone generation?
AB InBev is attempting to drive value up in lager with the launch of premium Budweiser 66 in August. Alex Beckett gets a sneak preview
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Frank’s alcoholic ginger beer ‘to define category’
Swedish cider maker Kopparberg is taking on Crabbie’s with a venture into alcoholic ginger beer.
Frank’s launches this week (rsp: £1.95), just over a year after Halewood International introduced Crabbie’s alcoholic ginger beer. Cider of… -
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Henney’s in St George cider launch
Cider maker Henney's is adding a St George-themed bottled cider to its portfolio before the World Cup.England's Pride, available now at Tesco and Booths and at Morrisons from next month, is a lightly sparkling medium-dry cider made from...
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Thatchers in its television advert debut
The bucolic charms of Thatchers' cider-making heritage are brought to the small screen for the first time in the debut TV campaign for the company. With the strap 'People Who Care About Cider', the push will focus on flagship brand...
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Gaymers partners with gig operator to encourage trial
Gaymers is to expand its live music sponsorship beyond festivals via a partnership with gig operator Academy Music Group and a £5m marketing investment.
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NewsFocus On Wine & Champagne: Putting the fizz back into wine
Price hikes and currency woes have boosted sales figures but the time seems ripe to add some real value to the market and encourage trading up, reports Graham Holter
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Lockspeiser goes Off Piste
Off Piste Wines has named Bottle Green founder Jerry Lockspeiser as chairman.
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Retail Prices: Cider set for a rocky ride if costs and tax both increase
If reduced apple crops in China, Poland and Spain lead to a price increase, a hike in tax on cider could really upset the apple cart. Mintec’s Robert Miles reports
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NewsDiageo on defensive over British malt used in Guinness
Diageo has sparked anger among Irish malt growers by importing grain used for Guinness from a British supplier.
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Owner of Threshers brand names signs up to Nisa-Today’s
SEP Properties, which has bought the rights to the Threshers, Victoria Wine, The Local and Bottom's Up names, has become a member of Nisa-Today's, The Grocer can reveal.SEP, which runs four Dave's Discount Stores in the West Midlands,...
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Whyte & Mackay taps into pre-mixed market
The pre-mixer category is getting the Scottish treatment as Whyte & Mackay launches what it claims is the first canned Scotch whisky and cola.The 4.5% abv Glasgow Special Whyte & McKay Blended Scotch Whisky & Cola (rsp:...
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NewsAB InBev unveils new Bud 66, the iPhone of lagers
Britain's hip, young iPhone generation is the lucrative target audience for AB InBev's latest lager launch Budweiser 66.