Alcohol <span id="Alcohol"></span> – Page 251
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Comment & OpinionAd of the Week: Strongbow’s sofa saga is more graft than craft
Carlsberg’s new campaign positions it as a ‘reward’ rather than the kind of foaming punishment in a glass over-refreshed rugger-buggers sometimes impose on each other, say. But wait! That acrid smell you whiff is stale Strongbow, the…
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NewsHottest Easter since records began puts eggs in meltdown
Easter confectionery sales were "hammered" by the hot weather as shoppers swapped chocolate for a cold beer over the Easter Bank Holiday. As the mercury hit 27.8C, during the hottest Easter since records began, sources revealed Easter...
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NewsClink launches online so indies get a taste of ‘buying like Tesco’
A new online wine buying club has launched that is designed to help independents, wine merchants and parts of the on-trade "buy like Tesco". The Clink Buying Club, part of London-based distributor Clink Wines, is free for users to...
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NewsThe wine world’s great secret heads for London
The profile of Lebanese wines "one of the wine world's great secrets," according to one Master of Wine is set to be boosted by its debut appearance at the London International Wine Fair. Generic body, Wines of Lebanon, will be attending...
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NewsFocus On Wine & Champagne: Champagnes sparkle and lights shine
Champagne and prosecco are selling well, but other wines are facing slower growth. Will premiumisation, promotions and innovations make a difference? Simon Creasey reports
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News
Focus On Wine & Champagne: Innovations
Waitrose this month started stocking Cienna Rosso (rsp: £9.99), a sparkling red wine with an abv of 7.5%. The cienna grape was created by crossing sumoll, from Spain, with cabernet sauvignon, resulting in a wine with a "creamy palate with plenty of acidity and juicy flavours".
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Analysis & FeaturesAcid Test: Hollows Superior Alcoholic Ginger Beer
Hollows Superior Alcoholic Ginger Beer describes itself as the ‘thoroughbred’ option in the growing alcoholic ginger beer category.
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NewsCruzcampo aims to get drinkers sharing their beer like wine
Brits are being encouraged to treat beer more like wine by switching to larger bottles for sharing with friends. Distributor The Morgenrot Group is ramping up activity around Spanish beer Cruzcampo after securing exclusive rights to...
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NewsMorgan’s Spiced gains a Captain
Golden rum Morgan's Spiced has been promoted to Captain as part of a rebranding by owner Diageo. Rolling out in June, the word 'Captain' will be added to the product's name to align it more closely with its stablemate dark rum.
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NewsSwedish cider hopes to change UK tastes
A new Swedish cider is heading over to the UK to offer a "new flavour profile" to British cider fans. The 4.5% abv Briska comes from Spendrups, one of Sweden's largest breweries, and was launched there last year. It is described as being...
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Comment & Opinion
Wine and reason
At the start of the year Constellation threw up its hands in despair at the UK’s habit of buying whatever wine is on promotion, selling its UK business to Aussie private equity group Champ at an appropriately hefty discount.
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Comment & OpinionAd of the Week: Heineken's late entrance only just worth the wait
Heineken's The Entrance aired globally last year but, like a Hoxton dandy fashionably late to the party, hit UK screens this week.
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Comment & OpinionEditor's Comment: Carlsberg confusion shows the risks of ‘slogalisation’
You change a great strapline at your peril. So when news emerged of Carlsberg's new global slogan 'That calls for a Carlsberg', we all scratched our heads. What was wrong with 'Probably'?
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NewsNo ‘probably’ about it: Carlsberg keeps slogan
Carlsberg will continue to use its classic 'Probably the best lager in the world' slogan in the UK despite the introduction of a new global strapline.
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NewsCarlsberg debuts new strapline in global ad revamp
Carlsberg has unveiled a major revamp of its marketing strategy in a move that will see the lager brand's signature 'Probably' claim take a back seat outside the UK.
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InterviewsThe value engineer: Heineken UK's Stefan Orlowski
After beer and cider was again refused a lifeline in last week’s Budget, Britain’s biggest brewer is making its own plans to inject life into the sector. And they involve a ladder. Nick Hughes speaks to Heineken UK MD Stefan Orlowski
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NewsMolson Coors to target women with new beer
Molson Coors is to launch a raft of new products designed to make beer more appealing to women, The Grocer can reveal. Much of the innovation focuses on making drinkers feel less bloated, a factor identified as a concern for women by the...
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Denbies is first English wine in Tesco Finest range
England’s largest vineyard has produced a 2011 white wine exclusively for the Tesco Finest range marking the first time the retailer has selected an English wine to join the Finest line-up.
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News
Pernod Ricard plans premium spirit drive
Pernod Ricard has unveiled an initiative to ramp up sales of premium spirits. The company, which generates three-quarters of its revenue from premium spirits, said it was launching the Premium Edge strategy as the future of spirits...
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News
Bacardi’s new lines spice up at-home range
Bacardi is hoping to "inject some Latin spirit into at-home drinking" with cocktail additions to its RTD and ready-to-serve line-up. The rum producer is adding two products to its 'Bacardi &' RTD line-up, and is adding a Pina Colada...