Alcohol <span id="Alcohol"></span> – Page 266
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Parfetts' Wine of the Month
Parfetts is launching a Wine of the Month promotion to encourage retailers to increase their wine range. Each month a different wine will be heavily discounted and advertised in depot. Retailer PoS will be available, with tasting notes and food...
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New adverts for Côtes du Rhône region
French wine region Côtes du Rhône is planning a pre-Christmas push with a £250,000 London-based advertising drive. Starting next Monday the press and poster campaign is aimed at ABC1 adults and features the red hedgehog and hippo cartoon, created...
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Asda requests festive truce over restrictions
Asda has again attacked plans to restrict alcohol displays in Scottish stores. The retailer has called for a two-week grace period over Christmas and New Year to be added to the legislation tabled by the Scottish parliament as part of a crackdown on...
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Love is in the air for Merrydown cider
Cider manufacturer Merrydown has launched a campaign under the banner "Made With Love". PoS material with the new branding has been rolled out to the on-trade and will appear in the off-trade in March. The "Made With Love" strapline is crafted into...
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Tyrrells' £5m windfall will fast-track move into vodka
Crisps maker Tyrrells Potato Chips is to invest a £5m prize in advertising and a factory that will make vodka from potatoes and apples. The company scooped the investment, in the form of an interest-free loan, when it won the Midlands...
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Rising raw material costs set to add £2 to beer multipack
Brewers are warning of price hikes of up to 70p on a four-pack of beer and £2 on larger multipack formats next year in the wake of increases in the cost of raw materials. Scottish & Newcastle, Coors Brewers, SABMiller and Anheuser-Busch...
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Sovio to fight ban on its low-alcohol range
Sovio Wines is to challenge a ruling that has banned the sale of its low-alcohol sparkling wine range. The FSA's Wine Standards Branch (WSB) says the brand contravenes EU wine-making rules, which ban the use of certain processes to reduce...
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Grant's Whisky teams up with Classic fm
Grant's whisky is hoping to reach more than six million shoppers in a three-pronged Christmas campaign. Brand owner William Grant & Sons and UK distributor First Drinks Brands have signed a deal with Classic FM in which Grant's will...
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Mulled cider first for Tesco
Tesco and cider producer Aspall have joined forces to launch a mulled cider to tempt winter drinkers. The drink is a lower abv alternative to traditional mulled wine and offers cider drinkers a new take on the category, says the...
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Guinness pours cash into costliest ad ever
Diageo has launched a £10m campaign for Guinness including a new TV ad that is the most expensive for the brand to date. Shot in a remote Argentinian village with a cast of 400 locals, the advert is the latest in the Good Things Come To...
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we work together
Master distiller Desmond Payne (left) works with stillsman William Hamilton at Beefeater Gin Desmond on William I've been distilling gin for the past 40 years and the business has undergone a lot of change over that...
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Special offers push alcohol category into top position
Alcohol has overtaken grocery in the promotional activity chart. Last weekend, the category accounted for 21% of total promotions, seven percentage points more than grocery, which was bumped into second place with 14%.
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Red wine gets an antioxidant boost
Health-conscious consumers can now enjoy a wine with 41% more antioxidants than usual. The Chilean Cabernet Sauvignon wine is the second to be launched under the Red Heart brand, which entered the market just over a year ago with an...
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Portman urges public to name and shame
Industry watchdog The Portman Group is mounting its first consumer awareness campaign in an attempt to encourage members of the public to name and shame products in breach of its code. Ads running in the regional press in 15 UK cities...
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My Alternative CV - Phil Lynas, managing director, All About Food
What's your nickname? Spike or Thistles (due to my spiky hair at university) Who was your first teenage crush and why? Nastasia Kinski When was the first time you got drunk? When I was about 15 on sweet cider at a family party. I haven't been able...
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Fears that Scots booze laws could limit consumer choice
Asda has warned that proposed new legislation for Scotland controlling where retailers can sell alcohol will harm consumer choice. The draft law, introduced to the Scottish Parliament this week, requires retailers to limit stocks of...
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Tesco urges expansion of low and no alcohol
Tesco head of BWS Dan Jago has called for more organic, low and no-alcohol products as well better retail ready packaging. Speaking at the Tesco Drinks Awards, Jago said the industry at all levels needed to drive moderate consumption and...
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Diageo maps route for whisky drinkers
Confused whisky drinkers are being given a helping hand by Diageo, which has designed a Malt Whisky Map to demystify the category for retailers and consumers. The map has been drawn up in consultation with whisky expert Dave Broom and...
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Moore takes helm as Aspall expands
Vinegar and cider producer Aspall has appointed Peter Moore as MD as it bids to double the size of the business over the next five years. Moore joins from PJ Smoothies, where he was also MD. The position at Aspall has been newly created...
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S&N 'may be forced to accept' Carlsberg-Heineken takeover
Scottish & Newcastle (S&N) could be forced into accepting a proposed takeover by Carlsberg and Heineken, according to insiders. The British brewer reacted furiously to the proposed deal, announced on Wednesday, with a formal offer...