Alcohol <span id="Alcohol"></span> – Page 269
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Low alcohol brands get entangled in EU rules
The burgeoning low-alcohol wine category has been dealt a blow by a Food Standards Agency ruling that two brands were in breach of EU regulations.The FSA's Wine Standards Branch imposed a movement control order on DB Wines' Spanish Sovio...
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Lager sales: going down the hatch?
It was always going to be a difficult year for breweries. There was no big sporting event all summer and the weather during what is usually one of the strongest sales periods of the year was so wet large parts of the country ended up under...
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acid test - Extreme Rioja & Roaring Meg
Expert's verdict: 6/10 ?I am not a Rioja drinker, but I was surprised by the number of female red wine enthusiasts who responded well to this at a family gathering. For me it was a little too heavy. The modern packaging is a real departure from the...
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Peroni boosts sales targets
Italian lager Peroni Nastro Azzurro has teamed up with Ferrari to help drive sales in the cash and carry sector. The SABMiller brand is offering a trip for two to Rome, including a stay at the luxurious Exedra Hotel, for the business that increases...
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Glenmorangie overhauls range for young drinkers
Glenmorangie has radically redesigned its range and added a raft of improved and new whiskies to attract younger drinkers to whisky. Parent company Moët Hennessy has scrapped the flagship 10-year-old expression and replaced it with Glenmorangie...
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Hines opts for festive gift box
A gift box shaped like a book has been chosen for Christmas by Hine Vintage Cognac. The box, which closes with a magnet, is lined in red fabric and uses the brand's signature gold, bronze, red and cream colours. It contains a bottle of Hine Rare...
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Luxury liqueur for the lounge
The classic lounge bar is the inspiration behind Grand Marnier's latest Cordon Rouge limited-edition bottle. Featuring luxurious velvet, leather and metal, the new red bottle is the fifth in the annual series. It has been designed to evoke the...
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Cuban beer added to Pierhead range
Pierhead Purchasing is adding a brewed-at-source Cuban lager called Cubanero Fuerte to its portfolio of speciality beers. Travellers may already know the classic Cuban lager 'Bucanero' which is brewed at the Bucanero Cevezeria in Holguin. Pierhead...
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Select & Save drive targets Bargain Booze
Symbol group Select & Save is taking on Bargain Booze with a new marketing campaign claiming to beat the off-licence chain on price. The convenience store operator has added the strapline 'Better bargains than Bargain Booze' to its consumer...
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Stewart rises to bigger role in Asda BWS
Asda beers, wine and spirits director Dave Stewart has been promoted to general manager BWS at the retailer. Stewart started in the department in May, joining from the electronics where he was general manager. He takes over from Oliver Haughton, who...
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tapping into spirit aisles
More than 14 million households buy spirits to drink at home and the off-trade category is worth £2.7bn. Yet, when compared with the on-trade (worth £3.5bn), it is clear that retailers are still under-exploiting the market. Suppliers are partly to...
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Tartan is out for Balblair
Recently relaunched malt whisky Balblair is hoping to challenge the cliché of Scotland as all tartan and shortbread with its new campaign. Brand owner Inver House Distillers has teamed up with contemporary Scottish creative talents from...
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Tesco bogof on Magners a fresh blow to Irish firm
Irish drinks group C&C and its embattled Magners brand has been dealt a fresh blow on its own doorstep by Tesco, which has been offering the cider - sold under the brand name Bulmers in the Republic of Ireland - at a knockdown price. In a...
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Chef creates dishes in Peroni lager deal
The beer and food movement has taken a step forward as Italian lager Peroni Nastro Azzurro hooks up with celebrity chef Giorgio Locatelli. Brand owner SABMiller is hoping the partnership will further strengthen the beer's positioning as a...
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Lager stuck in decline as drinkers get classy
There is more to this summer's decline in lager sales than just bad weather, says a new report from market research specialist Mintel. The report suggests that brewers are facing a shrinking market in the long term not just the short term, as...
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Wet weather worse than smoke ban
Licensees are coming to terms with what is being described as one of the wettest summers on record, with pub visits down and sales of draught lager and beer taking a battering.The monsoon month of June saw the on-trade hit particularly...
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Great British Beer Blackout?
The power of the media is frightening. At its best, it can expose lies, fraud and political shenanigans. At its worst, it can destroy people's lives and can drive sane people mad by ignoring or distorting their efforts.Take - as a prime...
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ASDA cleared of targeting children
A complaint that Asda is targeting children through its marketing of a range of vodka-based drinks has been rejected by the Independent Complaints Panel, which makes decisions under the Portman Group's Code of Practice on the Naming, Packaging...
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NEWS OF THE BREWS
Against The GrainThe UK's oldest gluten-free beer has moved production to Wold Top in East Yorkshire after demand outstripped capacity at its previous brewer. Against The Grain, a 4.5% abv citrus-flavoured beer for...
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Red Square tries to tempt clubbers
Caffeine-based vodka drink Red Square Reloaded is offering clubbers the chance to win trips to top party destinations around the world in an on-pack promotion.Winners of the World Party Weekenders on-pack competition will jet off to some...