Alcohol <span id="Alcohol"></span> – Page 269
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NewsCan Budweiser 66 connect with the iPhone generation?
AB InBev is attempting to drive value up in lager with the launch of premium Budweiser 66 in August. Alex Beckett gets a sneak preview
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Retail Prices: Cider set for a rocky ride if costs and tax both increase
If reduced apple crops in China, Poland and Spain lead to a price increase, a hike in tax on cider could really upset the apple cart. Mintec’s Robert Miles reports
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Frank’s alcoholic ginger beer ‘to define category’
Swedish cider maker Kopparberg is taking on Crabbie’s with a venture into alcoholic ginger beer.
Frank’s launches this week (rsp: £1.95), just over a year after Halewood International introduced Crabbie’s alcoholic ginger beer. Cider of… -
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Henney’s in St George cider launch
Cider maker Henney's is adding a St George-themed bottled cider to its portfolio before the World Cup.England's Pride, available now at Tesco and Booths and at Morrisons from next month, is a lightly sparkling medium-dry cider made from...
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Thatchers in its television advert debut
The bucolic charms of Thatchers' cider-making heritage are brought to the small screen for the first time in the debut TV campaign for the company. With the strap 'People Who Care About Cider', the push will focus on flagship brand...
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Gaymers partners with gig operator to encourage trial
Gaymers is to expand its live music sponsorship beyond festivals via a partnership with gig operator Academy Music Group and a £5m marketing investment.
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NewsFocus On Wine & Champagne: Putting the fizz back into wine
Price hikes and currency woes have boosted sales figures but the time seems ripe to add some real value to the market and encourage trading up, reports Graham Holter
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Lockspeiser goes Off Piste
Off Piste Wines has named Bottle Green founder Jerry Lockspeiser as chairman.
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NewsDiageo on defensive over British malt used in Guinness
Diageo has sparked anger among Irish malt growers by importing grain used for Guinness from a British supplier.
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Owner of Threshers brand names signs up to Nisa-Today’s
SEP Properties, which has bought the rights to the Threshers, Victoria Wine, The Local and Bottom's Up names, has become a member of Nisa-Today's, The Grocer can reveal.SEP, which runs four Dave's Discount Stores in the West Midlands,...
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Whyte & Mackay taps into pre-mixed market
The pre-mixer category is getting the Scottish treatment as Whyte & Mackay launches what it claims is the first canned Scotch whisky and cola.The 4.5% abv Glasgow Special Whyte & McKay Blended Scotch Whisky & Cola (rsp:...
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NewsAB InBev unveils new Bud 66, the iPhone of lagers
Britain's hip, young iPhone generation is the lucrative target audience for AB InBev's latest lager launch Budweiser 66.
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News‘Ave it! Peter Kay back in new John Smith’s ads
Bolton funnyman Peter Kay is returning to TV screens next month in a new ad campaign for John Smith’s.
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Reverend gets inspiration for cola with chilli
A Cornish start-up company has launched a range of cola and apple drinks infused with chilli, hoping to take on ginger beer in the spice stakes.The three-strong range from Launceston-based Reverend Berriman's, which was founded by...
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NewsAcid Test: Yellow Tail crisp Chardonnay
Like Bridget Jones and Footballers' Wives, what you see is what you get - the wine reflects the label, providing a big splash of colour and little else.
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Molson Coors wants UK women to drink beer like the Irish
Molson Coors has set the bar high in target for its initiative to get British women drinking more beer it wants them downing as much as Irish girls do.
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Ad of the Week: Magners' method man refreshes the cider clan
It's not your typical luck o' the Irish that cider snatcher Darling effectively banned it the same week the new Magners ad hit screens.
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NewsDon Pumsey on scrumpy tax and eunuchs' tackle
It's difficult to imagine holding anything more useless than the hand I hold right now - with the possible exception of a eunuch's tackle.
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Budweiser plans bigger spend for the World Cup
Anheuser-Busch InBev has revealed its World Cup marketing plans for Budweiser, including its biggest-ever UK on-pack promotion. The push kicks off in April and will run across a record 10 million packs to promote its status as official...
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Focus On Barbecue: Pimm’s goes national
Now that Pimm's and Sainsbury's have settled their differences over the retailer's alleged copycat drink Pitchers, peace can return to the patios of Britain this barbecue season. Sort of.