Alcohol <span id="Alcohol"></span> – Page 270
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BBF campaign to link SoCo to Mardi Gras
Southern Comfort is hoping to replicate Guinness's St Patrick's Day success by exploiting the connection it has with the Mardi Gras celebrations in its native New Orleans.Brand owner Bacardi Brown Forman (BBF) wants to make the February...
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News of the brews - Brewers gear up for the cup
Greene KingGreene King IPA is the official beer of England Rugby. Its World Cup campaign focuses on getting people off the sofa and into pubs. Promotional kits are available, which include branded drip mats, empty-belly posters,...
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Dynamic Douro
The most exciting wine country you know least aboutGo on, then - try to remember the last time you opened a bottle of Portuguese wine, and I'm not talking Port. I bet it was Mateus Rosé or Lancers, the country's two biggest...
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acid test - Argento Rose and Blue Nun Pinot Grigio
Expert's verdict: 7/10 ?I like the clean, crisp and stylish bottle design and label presentation. Malbec is in vogue currently and this particular rosé delivers a well-balanced wine for all occasions. The underlying dryness and cherry notes offer an...
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Cono Sur is first to go carbon neutral
A Chilean winery has become the first in the world to achieve global carbon neutral delivery status. The Cono Sur Winery, which produces the Cono Sur and Isla Negra ranges, is now permitted to use the CarbonNeutral mark on its exports, after...
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A spirited recovery
At 4.30 pm on Saturday 15 October 2005, Tony Sharpe, MD of gin and vodka distiller G&J Greenall, received a phone call from his operations director informing him that the company's sole plant in Warrington was on fire. There were only two...
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Corky's adds third speciality liqueur
Corky's Vodka Liqueur is continuing its march on the speciality drinks sector in the off-trade by adding a Mint Cream addition to its range. The new flavour follows the launch of Strawberries and Cream to the cream range in February, which also...
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Cider drinkers dismiss over-ice idea at home
Drinkers prefer their cider without ice when they are drinking at home, according to a nationwide survey. Three times as many consumers said they preferred to drink cider chilled but not with ice to those who drank cider over ice while at home, in...
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Retailers urged to turn women on to real ale
The Campaign for Real Ale (CAMRA) has launched an attack on the male-oriented marketing practices of brewers and is urging retailers to target female drinkers. CAMRA's first female chairman, Paula Waters, criticised current marketing practices,...
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Stores on greener path with new pack formats
The drinks industry is being urged by retailers to do more to reduce its environmental impact. Tesco is asking its suppliers to look at more environmentally friendly packaging, while Sainsbury's and Waitrose have confirmed listings of BWS products...
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Harvey-Miller taps wine growth areas
Wines from Chile, Spain, New Zealand and Argentina have been chosen for Harvey-Miller Wine & Spirit Agencies' continued expansion into wine. The company wanted to increase its offer from growing wine markets with its latest batch of releases,...
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Bulgarian import set for UK arrival
Zagorka, Bulgaria's biggest-selling beer, is the latest premium Eastern European import to hit UK shelves. The beer, which hits shelves next week, has more than 30% of the Bulgarian market and is a multiple Gold Monde Selection winner. It will join...
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Modern look for Soberano
Spanish brandy Soberano has adopted a new look in a bid to appeal to a more contemporary audience. The brandy's new bottle shape follows focus group research in its domestic market and is designed to enhance the drink's high quality message, while...
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My Alternative CV - Michael Cohen, marketing director, Whole Earth Organic 10/10
What's your nickname? The Eyebrow When was the first time you got drunk and what did you drink? I remember downing a whole bottle of the sweetest dessert wine imaginable in one go during a school trip to France... not a pretty sight!
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In Brief: Limoncello debut; Changing shapes; Cash & carry cases
Limoncello debut Pallini Limoncello goes on sale in 30 Booths stores in the north-west this month, priced at £10.99. The Italian lemon liqueur is being distributed in the UK by United Brands . Changing shapes
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Tesco broadens choice with worldwide wines
Tesco will unveil the results of the largest-ever category review of its wine offer in a fortnight. The new-look range will include what it claims will be the largest selection of rosé in the UK and 24 new wines under the Finest...
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DB offers women lighter wine brand
DB Wines is setting itself up as a responsible-drinking ambassador with the September launch of its first reduced-alcohol brand, Sovio, aimed at women. The company claims the semi-sparkling Spanish wine, available in Blanco (white) and...
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Has Innocent lost its halo effect with This Water?
n less than 10 years, Innocent has built a £110m-sales brand, with a superb reputation as an innovator and trendsetter. Other companies have envied and emulated the quirky pack notes and website, funky outdoor events and Bananaphone hotline that...
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Forde follows Marijnen at helm of Heineken UK
Heineken UK has appointed a new UK MD following Rob Marijnen's return to the company's HQ in Amsterdam.Marijnen, who will take up the role of business development manager, Africa and the Middle East, will be replaced in the UK by David...
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Stormy weather fails to dent promotion activity
Though soup sales have shot up 30% year-on-year as a result of the wettest June on record, beers, wines and spirits took the lead.