Alcohol <span id="Alcohol"></span> – Page 272
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In Brief: Aspall barn on tour; Speckled Hen online; Whisky joins Runrig
Aspall barn on tour A replica of the original Aspall cider barn from 1728 will be appearing at events all over the country this summer. The Suffolk brand is targeting drinkers at festivals such as The Big Chill and Latitude as...
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Campaign trail: Spitfire ale has been named the official beer of this week's European Open Golf Tournament
Spitfire ale has been named the official beer of this week's European Open Golf Tournament as part of the brewery's £500,000 annual investment in local sports clubs. The competition is being held at The London Golf Club, which is close to...
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acid test - Melborne Lounge and Sabai Hibiscus
Expert's verdict:7/10 ?An intelligent entry to the branded new world wine market, combining the sought after Pinot Grigio grape with the popular Chardonnay. This blend works well, delivering a dry, well- balanced wine that will appeal to men and...
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Fullers trials Honey Dew beer over ice
The usually staid ale category is the latest sector to try and cash in on the craze for drinks served over ice.Fullers has been promoting its Organic Honey Dew beer as a perfect drink for this type of serve in a selection of its pubs and...
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EU ban extension may be threat to UK wines
The English wine revival may be under threat - just as it gets going.Despite the small number of hectares under vine in the UK, wineries are subject to the same regulations as the rest of Europe, including legislation intended to control...
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Aussie lager XXXX gets label revamp
Aussie lager XXXX is hoping its new look will entice new drinkers to the brand.Instead of traditional packaging, featuring the name of the brand, XXXX bottles and cans will have messages such as "Great tasting without shoving a lime in...
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campaign trail - Australian wine brand Hardys
Australian wine brand Hardys wants to encourage consumers to buy more food and wine together. It is investing £10m in a campaign across the on- and off-trade with the slogan "Best Wine Under the Sun for Any Occasion." Promotional activities, which...
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What the papers said
?The future of the Guinness brewery in Dublin was called into question this week after owner Diageo said it would be reviewing its Irish operations. No decision would be made for at least six months, according to The Times, but it said...
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Guinness attempts to find place on the sofa
Diageo is developing new liquids, formats and packaging to boost its Guinness brand in the off-trade.Guinness marketing manager Paul Cornell said the focus was on getting the Irish stout "on to the nation's sofas" and making it a more...
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In Brief: Cool with pool; Perry in a box
Cool with pool Aussie lager Foster's is teaming up with the English Pool Association to sponsor this year's World Eightball Pool Championships, which will take place in Blackpool at the end of June. The competition will be aired...
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Sinfield goes to Majestic
David Sinfield is making the jump from The John Lewis Partnership to Majestic Wine Warehouses to take on the role of marketing directorSinfield will be reporting to Steve Lewis, Majestic's chief operating officer, when he makes the move...
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Marsh has vision of Thresher's potential
It's hard keeping up. High street off-licence specialist Thresher Group now has its third owner in a fortnight and finds itself in the hands of yet another private equity firm, Vision Capital. What's going on? This week Vision finalised...
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Tesco first for rhubarb beer
Greene King is to roll out a beer flavoured with rhubarb when an exclusive listing with Tesco runs out.Ruddles Rhubarb saw off competition from 63 other brews at the recent Tesco Beer Challenge to win an exclusive summer listing with the...
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Cellar Trends takes on Campari brands
Cellar Trends is to double its portfolio with a deal to handle brands on behalf of Campari and Morrison Bowmore - the whisky company owned by Suntory.The independent spirits distributor will take on UK responsibility for the Campari and...
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Quinn's heads roster of brands axed by Diageo
Diageo has ended production of the Quinn's ready-to-drink brand launched last summer.The brand - billed as a revolutionary 'fruit ferment' style of RTD at launch - is the most notable name on a list of products that Diageo has...
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Thatchers cider has design makeover
Cider maker Thatchers has redesigned the packaging for its Thatchers Gold brand.The brand logo of gold script on a green background features in a new poster campaign the company is planning for later in the summer. "It was time...
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campaign trail - Bacardi
A blend of computer-generated images and film technology has been used to create new multimedia ads for Bacardi rum. The UK campaign will cost £15m and includes online, TV and outdoor city centre plasma screen ads. It will also appear on LCD poster…
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UK launch for Italian wines
Tesco is listing one of three prosecco sparkling wines from Italy that are being launched in the UK by Intercontinental Brands (ICB). Bella Veroni Vino Frizzante comes in a blue bottle with a traditional prosecco cork and cord closure and is selling...
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Standard sets sights on Smirnoff's crown
Vodka brand Russian Standard has entered the UK market in a deal with First Drinks Brands, the distribution company owned by Scotch whisky producer William Grant.The vodka is the creation of Russian entrepreneur Roustam Tariko, whose...
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There's no V in Wyborowa
Pernod Ricard is banning the letter V as part of the biggest advertising drive for vodka brand Wyborowa since its UK launch in 2001.The company hopes to capitalise on the brand's Polish roots in the "there's no V in Wodka" campaign,...