Alcohol <span id="Alcohol"></span> – Page 282
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Manns Brown Ale: best with a shot?
Oxfordshire-based brewer Wychwood is trialling a new positioning for its Manns Brown Ale, where the beer is used as a mixer with a selection of spirits. The concept is initially being tested in the on-trade in its heartland of the north...
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Penderyn bids to raise profile of Welsh spirits
A Welsh distillery plans to raise the profile of its native land as a premium drinks producer, by launching a range of spirits to tackle the off-trade market.
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Absolut-ely Bling-Bling
Absolut Vodka plans to stand out from its competitors this Christmas with its Bling-Bling gift pack. The glass bottle - which comes dressed in a gold outer cover - forms part of the brand's Bling-Bling campaign and will be available from...
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Rum campaign is set to exploit 'huge growth'
Diageo GB is launching a £1m marketing campaign for Morgan's Spiced rum this autumn. Its Out of the Ordinary campaign will feature at events in Scotland and England and there will be advertising and sponsorship, with XFM Radio....
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Little Scotney Best joins paler brother
Westerham Brewery is to add an additional beer to its range following the success of recent brand launches into Waitrose stores. Little Scotney Best Bitter, produced by the Kent-based brewery, is set to go into Waitrose's south east...
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Hewitt calls for alcohol tax rise
Patricia Hewitt has called for taxes on alcohol to “really increase” in an effort to curb binge drinking.Speaking to a children's newspaper, the health secretary said that tax increases should focus on ready-to-drink 'alcopops' because they...
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Beer brands vie for top spot in featured space
With its almost permanent position at number two in the branded category chart, the beers, wines & spirits category continues to be a major source of featured space promotional activity across all retailers.Looking at the brands that...
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Amstel beer heads for UK in bottles
Heineken UK is set to launch bottled versions of its Amstel beer brand into the UK off-trade.The 4.1% abv beer has been available on draught in the UK since November 2002 and will now be sold in 300ml bottles - imported from Amsterdam -...
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Pink Elephant rosé to match spicy food
A rosé wine designed by wine experts to match spicy food is now ready for off-trade distribution.The Portuguese wine, which was code-named 'Project Tikka Masala' when it was created two months ago, has now been given the brand name Pink...
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Cool cocktail mixer is a breath of fresh air
A product that does away with the need to have fresh fruit on standby for making a gin & tonic or cocktails has been developed by new company Frecco. It produces individually packaged ice cubes made from mineral water, fruit juice and...
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Scottish retailers blast booze cordoning plan
The Scottish Executive has unveiled plans to restrict areas where alcohol can be sold in supermarkets and convenience stores. Its consultation on licensing regulations, published this week, calls for sales of alcohol to be made only in...
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'Link with government to stop binge drinking'
The drinks industry needs to forge better ties with the government in order to address negative media attention directed at alcohol, according to a leading wine expert. Speaking at the Wine and Spirit Education Trust's annual lecture in...
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Salitos returns, but without the tequila
Global Brands has taken on a tequila-free version of Salitos beer, the brand which pulled out of the UK eight months after launch. The 4.7% abv Salitos Imported Cerveza Especial is the first time the tequila-free brew has been available...
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In Brief: Illsley for Northern; Society president; Newton joins Bacardi; Innocent reshuffle
Illsley for Northern Northern Foods has appointed Tony Illsley as a non-executive director. Illsley previously held a number of senior marketing and operational roles with PepsiCo in the UK and Europe, before becoming president...
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Russian premium vodka distiller eyes UK market
Russia's number one premium vodka company, Russian Standard, is planning a move into the UK after opening what it describes as the world's most advanced vodka distillery. The new £32m plant in St Petersburg doubles production capacity and...
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MBL wine focus on classic European
Musgrave Budgens Londis has relaunched its own-label wine offering to reflect its combined retail strategy more effectively. When Budgens and Londis merged, their own-label wine ranges were quite different and both had been slightly...
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£1.5m TV ad for Disaronno
Amaretto liqueur Disaronno will be the subject of a £1.5m TV advertising campaign leading up to Christmas. The campaign, which breaks on 13 November, targets image-conscious women. The 30-second TV commercial is set in a bar and features...
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Waitrose adds liqueur range
A family-owned French company has developed a range of traditional liqueurs exclusively for Waitrose. Gabriel Boudier of Dijon, renowned for its Crème de Cassis, has created the Classic Liqueurs Collection, which comprises cherry and...
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Singapore bottled beer heads for UK
A bottled beer from Singapore has joined Pierhead Purchasing's global imported beer portfolio to target the UK off-trade. The 4.5% abv Anchor Smooth, from Singapore's Archipelago Brewery, was first created more than 70 years ago. The...