Alcohol <span id="Alcohol"></span> – Page 283
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Miller spends £2m on Pilsner relaunch
The UK arm of US brewing giant SABMiller has invested more than £2m in the relaunch of Pilsner Urquell. Miller Brands, the UK subsidiary of the global brewer, has embarked upon an 18-month marketing campaign and sales push in a bid to...
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In Brief: Lambrini party tights; Wine training pack; Fairtrade promotion; Sparkling gift set
Lambrini party tights Party drink Lambrini is linking up with tights manufacturer Pretty Polly in a £1m on-pack promotion. The brand will offer £600,000 of co-branded party fishnet tights, redeemed by a text-to-win...
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Greene King to close Hardys brewery
Green King has confirmed that it will close Hardys and Hansons brewery in Kimberley, near Nottingham, and transfer production to Bury St Edmunds.Rooney Anand, chief executive of Greene King, said: “We concluded with regret that it doesn't...
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Brits now preferring US wine over French
Britons now officially quaff more US wine than French, as consumers turn away from Old World classics in favour of rosé and branded wines, such as Blossom Hill. However, the growing thirst for the New World is yet to push the US over its...
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Banrock Station goes for a lower abv profile
A lower-alcohol and sweeter-tasting wine has joined the Banrock Station portfolio to attract drinkers who are reluctant to move into the category. The Australian brand - part of Constellation Wines' portfolio - is adding a 9% abv Crimson...
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For a great start, Brighton rocks
A liqueur that made its UK debut in Brighton is set for full national roll-out since joining the Bacardi Brown-Forman Brands portfolio. Niche Italian liqueur Tuaca is hand-crafted from ten-year-old cognac married with five-year-old...
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In Brief: Minimalist approach; South African launch; Asda sponsors; FirstCape launches
Minimalist approach Regional brewer Batemans has given its eight-strong bottled beer range a minimalist look to help consumer choice. The beers will have new labels, giving details of their flavour characteristics. The lighter...
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Magners finds it is just too popular
The producer of Magners Irish Cider continues to struggle with the brand's popularity since national roll out and has warned it will find it difficult to meet demand at Christmas.Marketing director Maurice Breen said Magners had advised...
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Cobra TV ads work for an effortlessly cool lift
Cobra Beer has planned a big push to position its lager as unusual but excellent with the launch of its biggest national TV campaign yet. The £10m campaign, which targets 25 to 34-year-old lager drinkers, breaks on 26 September before the...
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Diageo's heroes set for their winter warming
Diageo GB has revealed plans to ensure it has a very merry Christmas through investment and festive activity for its key brands. It is investing in its classic brands Baileys, Gordon's, Guinness and Smirnoff, as well as its whiskey and...
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Tesco, Asda join initiative to boost glass recycling market
Tesco and Asda have signed up to an initiative designed to reduce the amount of glass waste from the wine industry.The Waste and Resources Action Programme (Wrap), which outlined proposals for its lightweighting initiative at the annual...
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Rick Stein and Sharp's brew up fennel beer
Rick Stein is the latest high-profile celebrity chef to put his name, and culinary skills, towards the creation of a British bottled beer. The chef has joined forces with Sharp's Brewery in Cornwall to produce Chalky's Bite, a...
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In Brief: Everyday drinking; Cognac gift pack; Distribution deal; £2m cider plant
Everyday drinking Oddbins has introduced two own label everyday drinking wines. Oddbins Own Red and Oddbins Own White, both from southern France, are priced at £3.99 each, with a 20% discount offer on purchases of six bottles or...
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UK drinkers turn their backs on tequila beer
British consumers have turned their backs on the craze for tequila beers that is sweeping through the European mainland.The producer of Salitos Tequila Beer, launched in the UK just eight months ago, has pulled out of the UK altogether,...
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Bogof's week
What better than a large glass of chilled wine now that the weather has turned sunnier once again? Not so easy to get, however, if you happen to shop at Tesco in Shoreham, as my colleague found this week. She asked a member of staff if the store...
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Spriet repeats call for responsible pricing
When Jean-Manuel Spriet apparently accused rival wine producers of promoting misleading half-price discount deals last month, he had no idea of the furore it would provoke. The head of Pernod Ricard UK's comments led to an industry debate about...
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'Rethink Rioja' drive aims to lift UK sales
A campaign to boost UK sales of wines from the Spanish Rioja region kicked off this week with a tasting event for multiple and independent retailers.The Rethink Rioja campaign, developed using consumer research commissioned by the Rioja...
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Threshers to school its wine consumers
Threshers has joined forces with the UK's key wine course provider to boost its efforts at educating high street wine consumers, in a bid to steal market share from its supermarket rivals.The off-licence chain has teamed up with the Wine...