Alcohol <span id="Alcohol"></span> – Page 285
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campaign trail - Cadbury Trebor Basset is re-launching its Set the Juice Loose ad campaign
Cadbury Trebor Bassett is relaunching its Set the Juice Loose ad campaign, which first aired in 1991, as part of a £2.4m investment for the Maynards Wine Gums brand this year. The TV ad features a Scottish man dancing and singing "set the juice...
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Name change for Herrljunga Cider
Swedish cider Herrljunga has been relaunched with a new name, packaging and formulation.The cider, +46, is the result of a joint £500,000 investment by Herrljunga Cider and UK distributor Halewood International."To be successful...
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Wells & Young's beers now 'super-premium'
Wells & Young's is hoping to create a super-premium category within the ale sector by repositioning three of its beers in a new range.It has also been awarded the right to include the Red Tractor food assurance mark on its flagship...
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Ministry of Sound releases new vodka
Dance music label Ministry of Sound is moving into the vodka market this month.Ministry of Sound Vodka is being released in the on and off-trades and will initially be available in 240 Sainsbury's stores, priced at £12.99, and in clubs....
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Magners to ramp up presence in off-trade
Magners is to increase its focus on the off-trade this year as it attempts to stem plummeting on-trade sales.The off-trade sales team, which has increased in size over the past few months, will continue to grow as the company taps into...
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Pernod Ricard acquires Vin & Spirit
Pernod Ricard has acquired Vin & Spirit, the owner of Absolut vodka, from the Swedish government for €5.626bn.Pernod Ricard has claimed the deal will make it the co-leader in the global wine & spirits industry with global spirits volumes of...
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The new battle for French wine
Could 2008 finally be the year for French wine? All the vital pieces seem to be falling into place: the end of £3.99 plonk, an Australian grape shortage and a consumer move to the drier, leaner styles the French do so well."The situation...
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Finding the hook for meats
While UK shoppers are sold on French bread, wine and cheese, marketing French meats to them is more of a challenge.From pâté to foie gras, the French are struggling to get a handle on what the British want from their deli counters. As a...
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Selling France to the British
It's been a love-hate relationship for centuries, but our admiration for French food and wine shows no signs of abating. With our growing consumption of rosé wines, croissants and baguettes, Président butter, Roquefort and Camembert...
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Mont Tauch
The Mont Tauch co-operative produces 90% of the Fitou wine drunk in the UK, under a number of brands and retailer own labels. At the end of last month the company launched a £500,000 campaign in a bid to position the winery as The Face of...
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L'Epicurien
Healthier jams and premium fruit chutneys are the focus for L'Epicurien, says export director Xavier Gandon.The company produces a range of condiments - including chocolate, wine and flower confits, as well as spreadable savouries that...
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Sub-brands scrutinised as Hardys gets revamp
Constellation Europe is embarking on a major rationalisation of its Hardys wine range as part of a £12m investment in the brand - the biggest-ever for a wine brand in the UK, it claims.The company has revealed plans to get rid of some...
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Sangrino targets summer lifestyle
The company behind a new wine-based sparkling drink is hoping to appeal to the Pimm's crowd this summer. Sangrino is a sangria-like drink, made with red wine, orange juice and spices. It is being launched exclusively in the off-trade in...
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Novelli puts his name to new wine range
Celebrity chef Jean-Christophe Novelli is launching an eponymous wine range into the UK on and off-trades, The Grocer has learned.The brand will launch initially with a merlot, a semillon and a rosé in bottles as well as in red and white...
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Echo Falls in single-serve PET glasses
Californian wine brand Echo Falls will be available in foil-sealed single-serve PET glasses this summer.Brand owner Constellation Europe is hoping the new format will resonate with drinkers who are increasingly environmentally aware and...
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Booze budget: public is being punished
Booze budget: public is being punished Jeremy Beadles Chief executive, Wine & Spirit Trade Association Sir; While many retailers will have enjoyed a busy weekend ahead of the Budget...
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We ask... how retailers are tackling binge drinking
Britain's booze culture has once again been put under the spotlight this month with renewed calls from MPs for promotions on alcohol to be outlawed and strong cider and lagers to be removed from shelves. Independent retailers we...
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Store visit Philglas & Swiggot
There aren't too many wine merchants in the UK that can lay claim to supplying Madonna with her plonk - she drinks white Burgundy, since you ask - but premium independent wine merchant Philglas & Swiggot can. One of its three stores is round the...