Alcohol <span id="Alcohol"></span> – Page 287
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News
Export given overhaul by Carlsberg
Carlsberg is highlighting the premium credentials of its Export brand with an overhaul of its packaging. The revamped Export cans and bottles will retain the Carlsberg brand's traditional green and silver colouring but now feature a...
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NewsAcid Test: Jose Cuervo Authentic Margaritas
Perfect for lazy barbecues, or just for tequila fans?
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News
Beefeater launches super-premium gin in off-trade channel
Pernod Ricard is taking on luxury gin brands Hendrick's and Tanqueray with the off-trade launch of Beefeater 24, a super-premium gin.The new gin, which was launched into the on-trade in October 2008, will sit alongside its standard...
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News
Lambrini makes first move into rosé wine
Halewood International is cashing in on the growing popularity of rosé wine, with the launch of a new Lambrini variant.Lambrini Rosé, a semi-sparkling wine and the brand's first venture into rosé, would appeal to Lambrini's core consumer...
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Interviews
Big Interview: The man with a Sunny D outlook
Sunny D boss Jean Jacques Fredj tells Noli Dinkovski why the once-iconic soft drink brand is poised for a renaissance
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NewsWKD to shake up cider market with Core launch
WKD is breaking into the cider market in the brand’s first move into non-spirit products since 1996.
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News
Campaign Trail: A ripping yarn from Foster's
Foster's is flexing its muscles with Hulk-like strength in S&N's latest ad for the brand's Scuba can. London Tube escalator screens will feature animated images with the metal of a Foster's Scuba can - which contains a lager widget - ripping apart...
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News
Tastings and taste itself are the key for offies and indies
Wine volumes are falling and independents are bearing the brunt. It's time to bring out the David and Goliath tactics, reports Nicolette Allen
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News
Wells & Young’s rapped over Courage beer ad
Wells & Young’s has been forced to pull a series of posters advertising Courage beer after the Advertising Standards Authority (ASA) ruled the caption ‘Take Courage my friend’ breached its rules by implying the beer could increase confidence.
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NewsWine volumes fall as doctors call for minimum pricing
While the Government faces fresh calls from health campaigners for minimum alcohol prices, Nielsen data seen by The Grocer this week shows off-trade wine sales are already falling. According to figures for the 12 months to 21 March 2009,...
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NewsCellar & Kitchen put on hold as recession hits
Brewer Adnams is to put on hold any expansion of its Cellar & Kitchen wine chain because of the economic downturn. The Southwold-based brewer this week reported a 64% drop in full-year operating profits to £1.5m for the year to 31...
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News
Stassen set to rival S&N's over-ice cider offerings
Belgium's leading cider producer is planning to enter the UK just over a year after winning its independence from S&N.Stassen was bought back by the family of the same name in January 2008, 16 years after being sold to Bulmers, which was...
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News
Holberry leaves C&C in wake of influx of execs
John Holberry's decision to resign as MD of Magners GB was unsurprising, say drinks industry analysts.
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News
Holberry quits Magners hot-seat amid career worries
Magners GB managing director John Holberry has quit after just a year with the company – blaming a lack of career opportunities following the installation of a new management team.
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NewsAbsolut cashes in on G20 controversy with new ad campaign
A mass pillow fight between political protestors and the police features in the first UK advertising for Absolut vodka since it was bought by Pernod Ricard last year.
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NewsAcid Test: Codorníu Reina M. Cristina Reserva vintage 2006
The panel try out a sparkling wine that's easier to drink than it is to pronounce
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News
Bottled cocktail launches tap into staying-in trend
Diageo and West Eleven are looking to shake up the RTD category – and tap into the trend for entertaining at home – with bottled cocktails. A bottled Margarita is being rolled out under Diageo’s Jose Cuervo tequila brand, while West Eleven...
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News
Amigos lager gunning for Desperados
Global Brands is taking on Heineken’s Desperados brand with the launch of a tequila-flavoured bottled beer.Amigos, which will be rolled out next month, is a 6% abv lager with a note of South American limes. It was being positioned as a drink...
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News
Women targeted by new Coors business
Coors Brewers has launched a new business to promote beer to women.The BitterSweet Partnership, which has evolved from Coors' 2008 campaign Project Eve to become a business in its own right, will provide a marketing, research and...