Alcohol <span id="Alcohol"></span> – Page 287
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Campaign Trail: A ripping yarn from Foster's
Foster's is flexing its muscles with Hulk-like strength in S&N's latest ad for the brand's Scuba can. London Tube escalator screens will feature animated images with the metal of a Foster's Scuba can - which contains a lager widget - ripping apart...
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Tastings and taste itself are the key for offies and indies
Wine volumes are falling and independents are bearing the brunt. It's time to bring out the David and Goliath tactics, reports Nicolette Allen
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Wells & Young’s rapped over Courage beer ad
Wells & Young’s has been forced to pull a series of posters advertising Courage beer after the Advertising Standards Authority (ASA) ruled the caption ‘Take Courage my friend’ breached its rules by implying the beer could increase confidence.
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NewsWine volumes fall as doctors call for minimum pricing
While the Government faces fresh calls from health campaigners for minimum alcohol prices, Nielsen data seen by The Grocer this week shows off-trade wine sales are already falling. According to figures for the 12 months to 21 March 2009,...
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NewsCellar & Kitchen put on hold as recession hits
Brewer Adnams is to put on hold any expansion of its Cellar & Kitchen wine chain because of the economic downturn. The Southwold-based brewer this week reported a 64% drop in full-year operating profits to £1.5m for the year to 31...
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Stassen set to rival S&N's over-ice cider offerings
Belgium's leading cider producer is planning to enter the UK just over a year after winning its independence from S&N.Stassen was bought back by the family of the same name in January 2008, 16 years after being sold to Bulmers, which was...
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Holberry leaves C&C in wake of influx of execs
John Holberry's decision to resign as MD of Magners GB was unsurprising, say drinks industry analysts.
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Holberry quits Magners hot-seat amid career worries
Magners GB managing director John Holberry has quit after just a year with the company – blaming a lack of career opportunities following the installation of a new management team.
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NewsAbsolut cashes in on G20 controversy with new ad campaign
A mass pillow fight between political protestors and the police features in the first UK advertising for Absolut vodka since it was bought by Pernod Ricard last year.
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NewsAcid Test: Codorníu Reina M. Cristina Reserva vintage 2006
The panel try out a sparkling wine that's easier to drink than it is to pronounce
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Bottled cocktail launches tap into staying-in trend
Diageo and West Eleven are looking to shake up the RTD category – and tap into the trend for entertaining at home – with bottled cocktails. A bottled Margarita is being rolled out under Diageo’s Jose Cuervo tequila brand, while West Eleven...
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Amigos lager gunning for Desperados
Global Brands is taking on Heineken’s Desperados brand with the launch of a tequila-flavoured bottled beer.Amigos, which will be rolled out next month, is a 6% abv lager with a note of South American limes. It was being positioned as a drink...
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Women targeted by new Coors business
Coors Brewers has launched a new business to promote beer to women.The BitterSweet Partnership, which has evolved from Coors' 2008 campaign Project Eve to become a business in its own right, will provide a marketing, research and...
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Plastic bottled La Perle wine comes to UK
Wine distributor Roger Harris and bottler Paul Sapin have joined forces to launch the UK's first range of wines in long-life plastic bottles.The new La Perle range will be available in Merlot, Chardonnay and Syrah Rosé variants, packaged in...
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Halewood spices up Lamb's Rum to woo younger consumers
Rum brand Lamb’s is being spiced up in a bid to attract younger drinkers – in the brand’s biggest piece of NPD in 150 years. Lamb’s Spiced Rum, which is infused with natural spices including cinnamon, lime and vanilla, is set to hit...
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Whyte & Mackay toasts capture of Bacardi man Beard
Whyte & Mackay has named Bacardi UK boss John Beard as its new chief executive.
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Summery new look for Sunrise
Chilean wine producer Concha y Toro has unveiled a more summery design for its Sunrise range to attract seasonal drinkers. The redesign features a more distinctive yellow and brown motif. Greater emphasis is placed on the 'Enjoy 300 Days of...
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Diageo rolling out summer campaign for off-trade spirits
Diageo is ploughing £1.6m into a summer campaign to encourage consumers to create more spirit-plus-mixer drinks, and investing a further £50,000 in the launch of a half-size bottle of Pimm's.The drinks giant said it was launching Bring Home...
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Kopparberg brings new flavour to UK
Kopparberg has introduced an elderflower & lime flavoured cider into the UK.It is a popular variant in the company's Scandinavian home market and will arrive in the UK this month, rsp £2.09.Investing in new flavours was essential to...