Alcohol <span id="Alcohol"></span> – Page 289
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Spring's here for Sainsbury
Midlands-based Springhead brewery is to supply Sainsbury with its pub-favourite premium blonde beer.Springhead has brewed Roaring Meg since the early Nineties and the brand is now sold at more than 300 pubs nationally, according...
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Brands on the attack
According to Jim Gorczcya, Budweiser UK marketing director, the World Cup is one of the few times when brands need to pull together to work with each other, as well as with the retailers, in order to maximise the potential of the...
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Brewing up a sales storm
The alcohol arena is one in which the fiercest battles will be fought. The fit between beer and football means that nearly all brewers are in some way or other actively promoting their products with the World Cup, according to Chris Grantham,...
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It's a tactical match
Peter Shilton, Bryan Robson, Sir Bobby Charlton and Alan Ball make up a few of an unlikely, yet highly effective, pub football team in Carlsberg's latest TV advert, showing that companies will stop at nothing in their efforts to create an impact...
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Elephant - a taste you'll never forget
Carlsberg UK plans to reintroduce its Carlsberg Elephant premium bottled beer to the UK thanks to consumer demand. The rich lager, which was first brewed in 1959, will be available in selected retail outlets from this month. It joins the...
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Premium press: how do you like them speciality apples?
Waitrose is adding to its speciality beer and premium cider offerings to appeal to the UK's growing interest in these markets.The retailer is launching its first own-label cider using fruit from its farm in Hampshire. Waitrose Leckford...
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Blogs lead to launch of SA wine brand into UK
A wine sub-brand developed from free consumer advice via web logs was launched by Orbital Wines at this week's London International Wine Fair.The range, which will be available in six to eight weeks, will initially consist of a Pinotage...
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One World Wines
company: Halewood Chalié Richards Wine Divisionprice: £4.99Expert's verdict...20/25?The One World series is made to retail in the competitive £5-per-bottle end of the market. Packaged in a modern, minimalist livery, the...
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New market manager for Wines of SA
Jo Mason is the new UK market manager for Wines of South Africa.Mason joins the company from Westbury Communications, where she was associate director.Previously she worked at Majestic Wine for five years, starting on the shop...
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France triumphs in wine challenge
The London International Wine & Spirits Fair kicked off yesterday with an announcement of the winners of this year's International Wine Challenge, organised by William Reed Events & Exhibitions.France ran away with the most medals, just...
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Hot Spots: Adez is coming on strong; Pot Noodle loses its horn; Vodka coffee smoocher
A ROUND-UP OF THE HOTTEST ACTION IN FMCG. Unilever UK has earmarked £12m to support its first new standalone brand for 12 years. The three-strong Adez range of fruit juice drinks blended with soya and fortified with vitamins...
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Bordeaux wines made simple
A French producer is bringing out a range of wines to help consumers discover traditional Bordeaux grape varieties without any confusing labelling. Vincent Lataste, already recognised for innovation in the wine industry, has...
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Fairtrade demand leads to new imports
A range of wines from a Chilean Fairtrade winery is set to be introduced to the UK wine trade. Equality, by Las Lomas winery, is a new brand created in response to the UK's growing demand for fair trade products. The winery...
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Gallo drops founders
E&J Gallo Winery is dropping the names of its founders - Ernest and Julio - from its Gallo-branded Californian wine bottles in a bid to become a truly recognised global brand. As from this month the company is rebranding...
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Harveys Fino completes its range
Beam Wine Estates has launched the first addition to its sherry portfolio in nine years. Harveys Fino, priced at £7.79, completes the Harveys sherry range of amontillado, pale cream, cream and premium styles. It will be sold in...
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World Cup strike threat
Asda stores face running out of beer, pizzas and snacks during the World Cup if strike action goes ahead across its 20 depots, after talks with unions over working conditions and bonus payments broke down. The GMB union will...
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Brands on the attack
The industry is working together to produce in-store merchandise and product displays in order to maximise the sales potential of the World CupAccording to Jim Gorczcya, Budweiser UK marketing director, the World Cup is one of the few...
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News
Brewing up a sales storm
The enduring link between beer and football means alcohol producers are likely to be the biggest winners in the tournamentThe alcohol arena is one in which the fiercest battles will be fought. The fit between beer and football means...
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News
Premium press: how do you like them speciality apples?
Waitrose is adding to its speciality beer and premium cider offerings to appeal to the UK's growing interest in these markets.The retailer is launching its first own-label cider using fruit from its farm in Hampshire. Waitrose...
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News
Blogs lead to launch of SA wine brand into UK
A wine sub-brand developed from free consumer advice via web logs was launched by Orbital Wines at this week's London International Wine Fair.The range, which will be available in six to eight weeks, will initially consist of a...