Alcohol <span id="Alcohol"></span> – Page 298
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Baileys flavours debut with BAA
Diageo is trialling two new flavours of Baileys Irish Cream, The Grocer can reveal.From this month, Baileys with a hint of Mint Chocolate and Baileys with a hint of Crème Caramel will be available exclusively with BAA’s retail division, World...
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‘LeOe will have place in top 10’
The take-home boss of Britain’s biggest brewer says a speciality beer will be in the top 10 beer brands within the next decade.Stuart MacFarlane, off-trade sales MD for Stella Artois brewer InBev UK, has forecast that the company’s Leffe Blond...
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Ruddles gets serious about apples
Greene King is launching an apple-flavoured beer as a sister to its iconic Ruddles ale brand.Ruddles Orchard, a 4.2% abv ale blended with apple juice, will sit alongside the brewer’s Ruddles County brand. It is available in 500ml bottles...
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The Acid Test
>>consumers and buyers give their views on the latest product launchesA bottle of Cobra Lower Cal contains 94 calories, zero fat and less than half the carbohydrate content of lagerMartin oliveros, carpenter, 26, ...
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Tsingtao looks to expand into retail
Chinese Tsingtao beer is to be launched in the UK.The beer, which has been brewed since 1903 in the Chinese city of Qingdao, is believed to be China’s biggest branded export and it sits on the menu of many Chinese restaurants globally.It...
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Personal services
Television ads will support a promotion for Kronenbourg 1664 and its ‘Taste to Make Time For’ campaign.Scottish Courage will be running an on-pack and web promotion throughout this month and next for the brand, supported by national 10-second...
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Brewers reap thirst for specialist beers
Authenticity is the name of the game for Dutch brewers, who are ideally placed to supply the UK demand for genuine importsSpecialist import beers are moving up buyers’ shopping lists, with retailers such as Asda and Sainsbury seeing...
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Coors rings the changes
Coors Brewers has announced a number of changes in its marketing department.Andy Cray, currently brand director for Grolsch, has been appointed brand director for Carling. He replaces Des Johnson, who is leaving Coors after eight years to take...
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The King of beers has landed
Cobra Beer has launched a premium addition to its portfolio, designed to target the dining occasion as an alternative to wine.King Cobra is a whopping 8% abv beer, which is brewed at a higher strength than standard Cobra and then shipped to...
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Premium Oz ales pour into the UK
Not content with its domination of the wine industry in the UK, Australia now looks to be tackling the premium bottled beer market.Premium drinks importer Hamana is bringing the Little Creatures Pale Ale brand to the UK, while Pierhead...
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Cider saves rare apples
The Co-op has launched a limited edition cider, which it claims has saved two rare apple varieties from extinction.Tillington Hills Premium Dry Reserve Cider is made from English apples grown on The Co-op’s own fruit farm at Tillington in...
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Chilean brand dances into the firelight
A hot new wine brand looks set to fire up the Chilean wine category with a modern packaging concept.Chilean wine producer Luis Felipe Edwards has developed Dancing Flame, which is set to be launched into the UK at the Annual Wines of Chile...
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Gallo gets on its French bike
US producer Ernest & Julio Gallo is taking advantage of French wine producers’ failure to capture the hearts of the UK consumer with the launch of its own French wine brand.Red Bicyclette, introduced to the US in September 2004, is now...
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Yours Trulli, from Italy
Italian wine brand Trulli is to star in a campaign to enhance awareness among consumers.Wholesaler and distributor Waverley TBS will launch the campaign this autumn and it is set to run into 2006.With a budget in excess of £500,000, the...
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Crouch finds off-trade bottle
The brewer of this year’s Champion Beer of Britain hopes the accolade will help it overcome its fears about moving into the off-trade.Olly Graham, general manager of Crouch Vale Brewery, which won the title from Camra (the Campaign for Real...
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Lambrini price hike
Sparkling perry brand Lambrini is hitting the off-trade with a 6% price hike.The price increase is the first in its 12-year history other than duty. Lambrini Original, Medium Dry and Diet will go up from £1.99 to around £2.10 for 75cl, and from...
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Kickass from Fat Bastard stable
Sainsbury’s late-summer Drinks Festival kicks off this month with a selection of new wines and half-price offers.The festival, from August 17 to September 13, will showcase 17 new wines including a selection of organic varietals, beers and...
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Infinite saga of cachaça
A recently listed traditional Brazilian spirit is already outperforming flavoured vodkas, according to Waitrose. Waitrose listed the 38% abv Sagatiba as its first cachaça – a spirit made from sugar cane – and a rise in popularity of the...
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Smirnoff Ice invests £4m
Diageo has launched a £1m ‘text and win’ promotion for Smirnoff Ice as part of a £4m summer campaign for the brand.The promotion – in which thousands of Smirnoff Ice branded four-pack fridges are up for grabs, as well as weekend breaks –...
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Essex golden ale is British champ
An Essex-brewed golden ale was this week named the Champion Beer of Britain at the Great British Beer Festival.Brewers Gold, by Crouch Vale, took the top prize, worth millions in free advertising, at the opening day of the festival at Olympia...