Alcohol <span id="Alcohol"></span> – Page 299
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Cask off-licence chain gets franchise va-va-Vom
Upmarket off-licence chain Vom Fass is set to dramatically extend its presence in the UK with the launch of a franchise scheme.Vom Fass sells wine, spirits and liqueurs directly from the cask as well as a range of oils and vinegars. It...
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Foreign Focus
>>What's new overseas?Product:defense effervescent supplementCompany:brain-twist beveragesCountry:USUK consumers have long been familiar with the widget – the in-can device popularised by Guinness –...
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An ugly turn for alcohol ad gag
Disastrous consequences for the drinks trade could be in store if a clampdown on advertising continues to escalate, according to a leading industry expert.Pete Brown, a drinks consultant who previously worked on ads for Stella Artois, said more...
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Ardèche raises its profile
A wine region of the southern Rhône in France has launched a PR campaign to raise awareness of its wines in the UK.The Association 2000 Vins d’Ardèche, a group representing more than 70 independent wine producers and most co-operatives in the...
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Olympia set for best of British beer
This year’s Great British Beer Festival, organised by the Campaign for Real Ale, Camra, will be held at London’s Olympia exhibition centre on August 2–6.The event, which is regarded as the biggest cask beer festival in the world, attracts more...
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Jackson is Westons’ commercial director
Westons Cider has promoted Roger Jackson to the new role of commercial director.Jackson is currently director of sales and marketing, heading a team of 22. He joined nine years ago as UK sales manager, progressing to take responsibility for...
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Masting has plans brewing for Tennent’s
Scottish beer brand Tennent’s, part of Interbrew, has appointed Danny Masting as its new marketing manager.Masting will be based at the Wellpark Brewery in Glasgow and report to Kirsty Hunter, Interbrew’s marketing controller for Scotland. He...
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Pointing the CAP gun
Rachael Porter looks at the argument for cutting the CAP budgetFrench president Jacques Chirac is not the only one fuming at prime minister Tony Blair’s attempt to use Common Agricultural Policy reform as a bargaining chip in the...
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Port of call for trendy crowd
Port producers are stepping up plans to give the wine a more trendy image among young people and increase drinking occasions outside of Christmas.Suppliers, distributors and trade groups are developing marketing strategies and packaging...
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German push for Riesling
A consumer campaign due to be run by Wines of Germany aims to make Riesling the wine of choice this summer.The campaign – ‘Are you a Riesling short of a picnic?’ – aims to promote the varietal through sampling activities at open-air picnic...
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Londis squeeze on beer prices
Londis is ramping up its price-cutting in beers and lagers in a bid to quadruple volume sales.The lower-pricing scheme implemented by Londis has already given its top three beer brands a lift of 10% year-on-year, while sales of tobacco rose...
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Three new directors join Fortnum & Mason board
Fortnum & Mason has expanded its board with the appointment of three new directors to help grow its food and wine, celebration and entertainment business areas.Simon Burdess and Emma Prince will become the directors of buying. Burdess...
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In profile: Adrian Threlfall, manager of Hancocks confectionery cash and carry depot in Watford
Keeping brands' sweets Adrian Threlfall’s favourite sweets are wine gums. And as depot manager of confectionery cash and carry specialist Hancocks’ new Watford...
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Cheers to beer becoming dear
Brewers are upbeat about the future of beers and cider. The premium end of the market is particularly bubbly, but pricing remains an issue as producers seek to boost value. Sonya Hook reportsDespite a wet and miserable British summer...
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Specialists come on strong
Consumer demand for genuine, specialist imported beers is fuelling the launch of exotic brands from far-flung placesDemand for brewed-at-source beers looks set to continue with consumers buying into specialist beers from far-flung...
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Everything’s coming up rosy for cider sector
Cider is enjoying a popular revival, with producers keen to promote premium brandsThe future looks rosy for the cider industry, with many producers reporting last year’s sales as the best ever, coupled with new products looking to...
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Guest ales for the dining table
Locally sourced drinks are being coupled with a variety of different foods in ‘dining with beer’ promotionsLocally sourced beers are experiencing a revival as retailers are keen to support local brewers.And new products have been...
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The Acid Test
>>consumers and buyers give their views on the latest product launchesProduct: bright pinkCompany: ehrmanns groupBright Pink, a Portuguese rosé packaged in a recyclable aluminium wine bottle, is aimed at the...
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Meantime spices up specialist beers
Meantime microbrewery has reformulated its chocolate and coffee beers and put up the price in order to offer a more premium product.
Alistair Hook, owner of the London brewery, said that while the original products, which were available…