Alcohol <span id="Alcohol"></span> – Page 300
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Newcastle Brown fits bill for Heineken stable
Heineken has hinted it will keep Scottish & Newcastle's famous Newcastle Brown Ale - but may sideline Kronenbourg 1664 if its joint acquisition with Carlsberg of the company goes through.The publication of the official recommendation...
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In Brief: Blossom Hill revamp; Korean beer added; Californian venture
Blossom Hill revamp Blossom Hill has followed up its launch of wines from Italy, South Africa and Chile with new-look packaging to make the range more appealing to women aged 35-plus. Korean beer added Speciality beer importer Pierhead Purchasing...
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Diageo strikes deal to outsource spirits
Diageo has outsourced the UK sales and marketing of two of its spirits brands in the first deal of its kind for the company.Global Brands, the producer of the VK Vodka Kick RTD, has won the contract to handle Myers's Rum and...
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gazza lacks red bull control
Last weekend The Sun reported that Paul Gascoigne was addicted to Red Bull. The ex-England soccer ace had told staff at a hotel he was drinking 50 cans of the stuff a day - on top of pints of beer, cider and double brandies - before voluntarily...
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Company Profile Fever-Tree
If you offer Charles Rolls a gin and tonic you'd better have a well-stocked drinks cabinet. The MD of premium mixer company Fever-Tree takes his tipple seriously - so seriously he set up a company to ensure he never had a bad drink again....
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My Alternative CV - Nicky Forrest, UK managing director, Wines of Germany
When was the first time you got drunk? My brother and I organised a party when my parents went on holiday. More than 100 people turned up and things got a bit out of hand. We got away with it, though! I drank most things that night but I think ...
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Smirnoff's trip of a lifetime
Diageo is investing £2m in an off-trade exclusive promotion for Smirnoff as a follow-up to last year's high-profile win-a-diamond campaign. The competition, which is expected to boost sales by 18%, gives consumers the chance to win one of 20 trips....
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Distributor brings new brands to UK
Spanish fruit and herb liqueur Licor 43 is launching into the UK after Jamaica rum producer J Wray & Nephew took on distribution for the liqueur. It plans to build awareness of Licor 43 in the UK, cashing in on its popularity around the world....
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VK Mojito tries to revive RTD sector
Global Brands has launched what it claims is the first pre-mixed Mojito cocktail on the UK market in a bid to breathe life into the RTD category. The VK Mojito Original has 4% abv, like the company's flagship VK Vodka Kick RTD, and comes in 27.5cl...
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Portman Group makes spot checks on brands
The Portman Group has introduced a new initiative to name and shame drinks brands that do not comply with responsible packaging and marketing rules. Under the scheme, 500 randomly chosen brands will be investigated to ensure they meet standards....
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"If we're not careful, retailers could face all sorts of clumsy legislation to tackle underage and binge drinking"
Is the Great British Palate becoming more refined? In 1975 we were a nation of Liebfraumilch lovers. By 1995 we were necking down big blowsy Chardonnays and jammy, high-alcohol reds.The latest wine sales figures, published exclusively by...
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International wine survey: Half full or...
Barolo, Brunello di Montalcino, Amarone. It's long been acknowledged the Italians produce some of the world's greatest wines. It's a bit of a backhanded compliment, however, for at the same it's always observed that if they only knew how to market...
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2008 international wine survey: ...half empty?
Being a wine expert in the UK has been a cheap pastime for a decade. The price of a bottle of plonk, however, is about to rocket. Global factors such as lousy weather and bad harvests mean some international markets will no longer be able to sustain...
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VK Vodka Kick
Global Brands, the manufacturer of VK Vodka Kick, is giving two lucky readers the chance to win a prize worth more than £250. VK Vodka Kick is one of the most successful RTD brands in the UK, with more than 3.5 million bottles sold each...
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acid test - Kir Royal & Highland park 12 year old
Expert's verdict... 8/10 ?Kir Royal is a cocktail made from Crème de Cassis and sparkling wine and is a variant of the traditional Kir, which became popular in France in the late 1800's. This is a pre-mix from Lejay Lagoute and carries all the...
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Scottish retailers blast plans for off-trade levy
Plans by the Scottish government for a levy on supermarkets and c-stores selling alcohol have been branded "disproportionate" and "unfair" by trade organisations. Scottish Justice Secretary Kenny MacAskill is proposing introducing a...
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Flagstone chief to lead Kumala brand
Constellation Europe is hoping a packaging revamp, marketing investment and a new winemaker will unlock the potential of its South African wine brand Kumala.Following the purchase of South African winery Flagstone, the company is putting...
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Oak-aged lager to join Artois family
InBev is withdrawing its Artois Bock brand and replacing it with an oak-aged lager.The new beer, called Eiken Artois, will join Stella and Peeterman Artois in the La Famille Artois range in the off-trade in March, following an on-trade...
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Red Tractor makes its debut on British beer
A beer bearing the Red Tractor food assurance mark will be the first of many British alcoholic drinks to use the logo, hopes Assured Food Standards, the organisation behind the scheme.The new beer, Farmers Harvest, has been created to...
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the modern face of fitou
French co-operative Mont Tauch, which produces 90% of the Fitou wines sold in the UK, has revealed a new logo and £500,000 marketing campaign to promote the group and the appellation in the UK off-trade.The new logo and campaign aims to...