Alcohol <span id="Alcohol"></span> – Page 304
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The spirits of Christmas are reluctant to depart
The top five categories for branded promotional activity reflect the legacy of the festive season. The data was collected on 30-31 December and shows that deals on the usual Christmas goodies dominated events. The alcohol...
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Baileys dodges bullet in Christmas price war
Retailers have dropped Baileys as their weapon of choice in the annual Christmas drinks discounting war. In the run-up to Christmas 2006 the Diageo-owned brand retained a price of £12.50 per litre for the whole period - amounting to £2.66...
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Price Survey
Christmas alcohol promotions seem to be coming to an end, with Asda increasing the price of its 20-24 can box of Stella Artois by 20% this week, alongside a 33% hike in the price of Jacob's Creek Chardonnay. Elsewhere the price of Hardys Stamp...
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Harviestoun spins a tale on its labels
A Scottish brewer has refreshed the packaging across its range to make its beers more recognisable. Harviestoun Brewery, famous for its award-winning beers such as Bitter & Twisted, Schihallion and Old Engine Oil, has launched packaging...
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In Brief: Cheer in moderation; Asahi under licence; Beer sponsors Wags
Cheer in moderation Tesco is running in-store responsible drinking activity in association with Diageo GB in the run-up to Christmas. Hints and tips will be shown via Tesco TV and on shelf talkers. Asahi under...
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Retailers must help us push premium, not just low price
Beer and cider aren't just for Christmas. Or for major events like the World Cup. Every year we hear about the importance of getting off-trade right for customers at these times. But the sector has developed to a point where we must develop more...
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Retailers say... rules on deliveries are confusing
Double-yellow risks. Anoop Gakhal. Gak's wine. South Woodford. Size: 1,000 sq ft. ""There's plenty of space outside the shop as we're at the end of a parade of shops. We do have some deliveries two or...
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Cider: a glorious renaissance
Cider stands out clearly as the strongest growth category for the second year running, with a 15.4% increase over last year's take-home sales figures when combined with perry. Cider's strength appears to be have been gained by wresting...
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Star Product: C2 appeals to new type of drinker
Coors Brewers didn't do things by half measures when it developed Carling C2. At 2% abv, the drink has a much lower alcohol content than rivals Beck's Vier and Bud Silver but has won consumers over with a taste that stays true to the Carling...
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Buyer's View
The major trends are the continuing pressures on producers over pricing across beers, wines and spirits. I want to engage the industry to combat these pressures and to drive innovation. At our suppliers' conference we shared learnings about good...
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Top campaign: a drink unlike any other
Diageo has positioned its Quinn's fermented fruit newcomer as a drink unlike any other and its advertising also fitted this unique role. Set in an animated tropical rainforest, the lively TV ad showed a plant that grew and eventually produced...
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Buyer's View
The key growth area over the past year has been the re-emergence of rosé. We have a good offering and we more than doubled it over the summer. It is a real summer favourite now, although varieties such as white Zinfandel and Grenache are now...
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Brand giants are listening
Coke, Walkers, Birds Eye, Magners and Pringles are among the major brands that have grown in value - in some cases spectacularly - this year, as the industry shows it can respond to consumer needs without government intervention. The...
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Stella: reassurance needed on its future
Poor old Stella. The great arthouse icon brand that was once 'reassuringly expensive' is now 'reassuringly cheap', a commodity brand in desperate need of a new direction. Triggered by multipack deals The Grocer's recent Christmas Pricewatch data...
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Foreign focus
Gold, silver and even platinum are words that commonly feature on food and beverage products, including tea, coffee, bread, low-fat spreads and, of course, more premium-positioned items such as wine and spirits. With the exception of...
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Independents urged to stock premium ciders
Independents are losing out to the multiples by concentrating on white cider rather than premium, according to a leading industry figure. "They should allocate one shelf to premium and then they will get more people into the category than...
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Distiller looks to Far East with trio
A UK spirit producer has created a range designed to appeal to international and domestic markets in a bid to capture the key growth areas of China and the Far East. Hayman Distillers, which originally created the Beefeater Gin brand but...
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Montana range is really set to sparkle
Pernod Ricard UK is to launch additions to its Montana range at the New Zealand annual tasting event for 2007. The drinks giant is bringing out a sparkling variant and a Pinot Grigio and will complete its Terrior Series of three...
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News
Foreign focus
Gold, silver and even platinum are words that commonly feature on food and beverage products, including tea, coffee, bread, low-fat spreads and, of course, more premium-positioned items such as wine and spirits. With the exception of...
-
News
Independents urged to stock premium ciders
Independents are losing out to the multiples by concentrating on white cider rather than premium, according to a leading industry figure."They should allocate one shelf to premium and then they will get more people into the category than...