Alcohol <span id="Alcohol"></span> – Page 305
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Co-op offers lower prices on selection
The Co-op is offering reduced prices on certain wines until 3 December to encourage consumers to buy into the lesser known regions and varieties. Its white wine of the month is the Co-op Orvieto Classico 2005 from Italy, priced from...
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Tamar Ridge offers rare Riesling to UK
A Tasmanian wine producer has bottled a rare Riesling and is offering it to the UK off-trade market. Tamar Ridge is launching Botrytis Riesling, which comes from selected areas of the Kayena Estate vineyards around the winery. The...
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Splash of colour for distinctive bubbly
Maxxium UK is gearing up for a year of major support for Piper-Heidsieck Champagne, starting with a new advertising campaign next month. The activity - the brand's first UK support in three years - includes adverts in national press,...
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Retailers reap rewards of featured promotions
Princes red salmon, Tilda rice and the ubiquitous Stella Artois all featured off-shelf as well as in their categories in the week ending 30 October, thanks to a number of high profile promotions. This week the x for y promotional mechanic...
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Polish vodka vies for super premium share
Pernod Ricard looks set to go head to head with drinks producer Moët Hennessy UK in the battle to establish the super premium vodka segment in the UK's off-trade. The French drinks giant is launching Wyborowa Exquisite in the UK, using...
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JS brings in organic port for Christmas
Sainsbury's has joined the small list of retailers stocking an organic port that it believes will attract consumers to the category this Christmas. Fonseca Terra Prima Organic Reserve Port is made from organic grapes. Historically,...
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Campaign trail: Scottish & Newcastle UK is supporting the recent launch of its Bulmers Original cider
Scottish & Newcastle UK is supporting the recent launch of its Bulmers Original cider brand with TV advertising that kicks off this month. The brewer's premium bottled cider brand will feature in a 'Born for Ice' commercial, which will...
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In Brief: Blue Label fun fare; Whisky-food matches; Tia Maria LA holiday; Decorative bubbly
Blue Label fun fare The Royal Tokaji Wine Company has released its Blue Label 2000 Vintage in a smaller bottle to attract Christmas trade. The 25cl bottle is designed to serve four people, according to the Hungarian wine producer,...
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Wine awards slammed
Tesco has defended wine awards in the face of criticism from food and wine taster Martin Isark that they are nothing but meaningless, money-making schemes.Winemakers can pay up to £120 for entry to such competitions, knowing there is a...
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The Grocer's cream of the crop for liqueur profile
It's great to find out The Grocer really can make a difference to smaller companies in the food and drink industry. Two weeks ago we ran a story about a Jersey-based wine estate hoping to grow off-trade listings in the UK for its Jersey...
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Whisky prices set to soar as Chinese tipplers up demand
Scotch whisky prices in the UK are set to soar due to rising demand from China, distillers have warned. Scotch whisky is increasingly drunk by the Chinese as a mixer with green tea. Demand has nearly doubled, reducing supply to such an...
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Manns Brown Ale: best with a shot?
Oxfordshire-based brewer Wychwood is trialling a new positioning for its Manns Brown Ale, where the beer is used as a mixer with a selection of spirits. The concept is initially being tested in the on-trade in its heartland of the north...
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Penderyn bids to raise profile of Welsh spirits
A Welsh distillery plans to raise the profile of its native land as a premium drinks producer, by launching a range of spirits to tackle the off-trade market.
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Absolut-ely Bling-Bling
Absolut Vodka plans to stand out from its competitors this Christmas with its Bling-Bling gift pack. The glass bottle - which comes dressed in a gold outer cover - forms part of the brand's Bling-Bling campaign and will be available from...
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Rum campaign is set to exploit 'huge growth'
Diageo GB is launching a £1m marketing campaign for Morgan's Spiced rum this autumn. Its Out of the Ordinary campaign will feature at events in Scotland and England and there will be advertising and sponsorship, with XFM Radio....
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Little Scotney Best joins paler brother
Westerham Brewery is to add an additional beer to its range following the success of recent brand launches into Waitrose stores. Little Scotney Best Bitter, produced by the Kent-based brewery, is set to go into Waitrose's south east...
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Hewitt calls for alcohol tax rise
Patricia Hewitt has called for taxes on alcohol to “really increase” in an effort to curb binge drinking.Speaking to a children's newspaper, the health secretary said that tax increases should focus on ready-to-drink 'alcopops' because they...
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Beer brands vie for top spot in featured space
With its almost permanent position at number two in the branded category chart, the beers, wines & spirits category continues to be a major source of featured space promotional activity across all retailers.Looking at the brands that...