Alcohol <span id="Alcohol"></span> – Page 307
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Cool cocktail mixer is a breath of fresh air
A product that does away with the need to have fresh fruit on standby for making a gin & tonic or cocktails has been developed by new company Frecco. It produces individually packaged ice cubes made from mineral water, fruit juice and...
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'Link with government to stop binge drinking'
The drinks industry needs to forge better ties with the government in order to address negative media attention directed at alcohol, according to a leading wine expert. Speaking at the Wine and Spirit Education Trust's annual lecture in...
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Salitos returns, but without the tequila
Global Brands has taken on a tequila-free version of Salitos beer, the brand which pulled out of the UK eight months after launch. The 4.7% abv Salitos Imported Cerveza Especial is the first time the tequila-free brew has been available...
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Russian premium vodka distiller eyes UK market
Russia's number one premium vodka company, Russian Standard, is planning a move into the UK after opening what it describes as the world's most advanced vodka distillery. The new £32m plant in St Petersburg doubles production capacity and...
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MBL wine focus on classic European
Musgrave Budgens Londis has relaunched its own-label wine offering to reflect its combined retail strategy more effectively. When Budgens and Londis merged, their own-label wine ranges were quite different and both had been slightly...
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£1.5m TV ad for Disaronno
Amaretto liqueur Disaronno will be the subject of a £1.5m TV advertising campaign leading up to Christmas. The campaign, which breaks on 13 November, targets image-conscious women. The 30-second TV commercial is set in a bar and features...
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Waitrose adds liqueur range
A family-owned French company has developed a range of traditional liqueurs exclusively for Waitrose. Gabriel Boudier of Dijon, renowned for its Crème de Cassis, has created the Classic Liqueurs Collection, which comprises cherry and...
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Singapore bottled beer heads for UK
A bottled beer from Singapore has joined Pierhead Purchasing's global imported beer portfolio to target the UK off-trade. The 4.5% abv Anchor Smooth, from Singapore's Archipelago Brewery, was first created more than 70 years ago. The...
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Miller spends £2m on Pilsner relaunch
The UK arm of US brewing giant SABMiller has invested more than £2m in the relaunch of Pilsner Urquell. Miller Brands, the UK subsidiary of the global brewer, has embarked upon an 18-month marketing campaign and sales push in a bid to...
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In Brief: Lambrini party tights; Wine training pack; Fairtrade promotion; Sparkling gift set
Lambrini party tights Party drink Lambrini is linking up with tights manufacturer Pretty Polly in a £1m on-pack promotion. The brand will offer £600,000 of co-branded party fishnet tights, redeemed by a text-to-win...
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In Brief: Illsley for Northern; Society president; Newton joins Bacardi; Innocent reshuffle
Illsley for Northern Northern Foods has appointed Tony Illsley as a non-executive director. Illsley previously held a number of senior marketing and operational roles with PepsiCo in the UK and Europe, before becoming president...
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Greene King to close Hardys brewery
Green King has confirmed that it will close Hardys and Hansons brewery in Kimberley, near Nottingham, and transfer production to Bury St Edmunds.Rooney Anand, chief executive of Greene King, said: “We concluded with regret that it doesn't...
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Brits now preferring US wine over French
Britons now officially quaff more US wine than French, as consumers turn away from Old World classics in favour of rosé and branded wines, such as Blossom Hill. However, the growing thirst for the New World is yet to push the US over its...
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Banrock Station goes for a lower abv profile
A lower-alcohol and sweeter-tasting wine has joined the Banrock Station portfolio to attract drinkers who are reluctant to move into the category. The Australian brand - part of Constellation Wines' portfolio - is adding a 9% abv Crimson...
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For a great start, Brighton rocks
A liqueur that made its UK debut in Brighton is set for full national roll-out since joining the Bacardi Brown-Forman Brands portfolio. Niche Italian liqueur Tuaca is hand-crafted from ten-year-old cognac married with five-year-old...
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In Brief: Minimalist approach; South African launch; Asda sponsors; FirstCape launches
Minimalist approach Regional brewer Batemans has given its eight-strong bottled beer range a minimalist look to help consumer choice. The beers will have new labels, giving details of their flavour characteristics. The lighter...
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Magners finds it is just too popular
The producer of Magners Irish Cider continues to struggle with the brand's popularity since national roll out and has warned it will find it difficult to meet demand at Christmas.Marketing director Maurice Breen said Magners had advised...
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Cobra TV ads work for an effortlessly cool lift
Cobra Beer has planned a big push to position its lager as unusual but excellent with the launch of its biggest national TV campaign yet. The £10m campaign, which targets 25 to 34-year-old lager drinkers, breaks on 26 September before the...