Alcohol <span id="Alcohol"></span> – Page 326
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Extra Vodka Kick variety from Global
The exotic line up of VK Vodka Kick drinks by Global Brands is getting fruitier with the launch of VK Tropical.The new flavour adds to the portfolio of 275ml-bottled varieties including VK Cherry and the popular VK Ice variety.Managing...
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Piat d’Or sparkles
French brand Piat d’Or is moving into the fast-growing sparkling wine market with the launch of a new wine at the London International Wine & Spirits Fair.In order to appeal to existing and new consumers, Piat d’Or set up a 150-strong...
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New Sputnik Vodka drinks
Sputnik Vodka has officially launched three new flavours from the range of variants The Grocer revealed it was developing last November.The new flavours of Rose Petal, Basil and Horseradish will be launched at the London International Wine ...
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Lambrini girls just want to have fun
Lambrini’s strong female following can look forward to the launch of Lambrini Cream, a creamier variety of the popular perry brand blended with white wine and Calvados.Halewood International decided to launch the new perry-based drink, which...
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Smirnoff Ice has cool ads
Smirnoff Ice TV ads are soon to be launched in the UK by Diageo Great Britain as part of a £4m media spend on the brand over the next three months.The first advert in the campaign, ‘Garden,’ will be launched on April 11 on both terrestrial and...
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European uprising
E&J Gallo Winery has made three new appointments in its European division: Devinder Singh has been promoted to vice-president, general manager of Europe, Glenn Caton has been made senior marketing director of Europe, and Jane Hunter, who was...
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Buyers who bring fizz to the alcohol fixture
Suppliers hail the very best buyers in the beers, wines and spirits category. The star is Sainsbury’s Melissa DraycottThe Grocer spoke to beers, wines and spirits suppliers this month to find out which buyers were most respected in...
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Star Buyer: Melissa Draycott
>>spirits and fortified wine buyer, SainsburyDraycott has worked at Sainsbury for 15 years. She joined the supermarket as a beers, wines and spirits manager in the Bury St Edmunds store. After four years, Draycott started her climb up...
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Wine sales up in north
Geordies are shaking off their beer-drinking image and splashing out more on wine.Consumers in Newcastle and the rest of the north east are increasingly likely to opt for a glass of red or white instead of the eponymous brown ale, new figures...
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Oroya to go with sushi
Fans of Japanese cuisine are being targeted by a new white wine from Freixenet designed to complement sushi.Oroya, which means “a basket to transport goods from one side of the river to the other”, has been developed by Japanese wine maker Yoko...
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Brahma launch
Interbrew is continuing its focus on imported bottled beers with the UK launch of a South American brand.Brazilian lager Brahma is being imported and will be available to the off-trade from the autumn after an on-trade trial in...
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W&DB beer and pub businesses on track
The Wolverhampton & Dudley Breweries has issued its trading update prior to the end of the current half-year on April 2, 2005, stating trading has been in line with expectations.Like-for-like sales were 3.1% ahead of last year in Pathfinder...
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Interbrew to import Brazilian
Interbrew is continuing its focus on imported bottled beers with the UK launch of a South American brand.Brazilian lager Brahma is being imported and will be made available to the off-trade from the autumn after an on-trade trial in May.It...
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Beer with a conscience
Old Speckled Hen is getting a makeover to entice more drinkers to premium ale.Cans of the ale now boast brighter colours and an updatedlogo. The new-look label also now includes a sensible drinking message: ‘Please take as much care...
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Double act rise to challenge of building Budweiser Budvar UK
The Budweiser Budvar brewery has promoted Neville Hall to the position of sales and marketing director of its wholly owned British subsidiary, Budweiser Budvar UK.Prior to this appointment, he was director of on-trade sales for the UK arm after...
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Coors develops self-chill cans
Coors Brewers is looking into developing a lager can which cools the contents as soon as it is opened, as part of a range of beer chilling innovations in the off-trade.It comes after research revealed the importance of cold beer to...
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The Acid Test
>>consumers and buyers give their views on the latest launchesGFBFrom: Hambleton AlesGFB from Hambleton Ales, launched in February, is the first gluten-free beer to be brewed in Britain. The Yorkshire brewer developed...
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Thailand’s Chang postponed from exchange listing
Thai Beverage, Thailand’s largest brewery which makes the country’s best-selling beer brand, Beer Chang, has had its request to list on the stock exchange postponed due to protests from Buddhist monks.The company aimed to make about Bt50bn...
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Scandia is refreshed
Landmark has refreshed its Scandia lager range in a bid to give branded competitors a run for their money.The colour-coded range has been improved and repackaged and now comprises a new 4% Classic mainstream lager.Landmark has made recipe...
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Wine to break pound barrier
The Chancellor’s announcement of an additional 4p duty on a bottle of wine in Wednesday’s Budget report will have a direct effect on the consumer’s pocket and will break the current price points on wine, according to key industry figures.With...