Alcohol <span id="Alcohol"></span> – Page 330
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Coors to double its spend
Carling and Grolsch brewer Coors is to spearhead its Christmas campaign with a £10m ad push behind its key brands  doubling its spend on last year's festive period. Coors, which is spending £80m this year on marketing in the UK, also plans...
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Price slash threat to major beer brands
Simon Mowbray Big beer brands will be axed unless the multiples relax aggressive price cutting policies, a brewing industry leader has warned. Delivering a previously unparalleled attack, Chris Edger, sales md for the off-trade at Coors,...
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Old world and proud of it
Faustino Rioja has announced plans for a £250,000 advertising spend to promote the launch of two new wines. The Spanish brand will continue to trade on its Old World origins, despite moves by rivals towards trendier marketing. Faustino VII...
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JS set for premium wine war
Sainsbury looks set to extend its own label war with rival Tescoto the wine fixture. The chain is considering plans to follow Tesco's lead and give its premium own label brand, Taste the Difference, a debut in wine. Director of wine Allan...
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Radical changes are under way at family-owned wine merchants
"The business is going through a challenging time," says chief executive David Wetz, "but there are some great opportunities ahead of us." One of these is the convenience sector; about 300 of the company's 430-strong estate are being earmarked...
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Grants takes on D'Istinto
Sicilian wine D'Istinto has joined forces with Matthew Clark Brands after it was dropped by BRL Hardy at the start of the year. The deal with producer Calatrasi gives Grants of St James's exclusive distribution rights for the wine brand. ...
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Baileys gets into a mini
Diageo is investing £3m in the launch of a new Baileys format. Baileys Minis are being positioned as an indulgence purchase aimed at occasional drinkers of the brand. Available from September, the miniature packs will contain four 70ml...
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Beer goddess unearthed
A 4,000 year-old Sumerian goddess of beer is being used in a drive to convince more women about the pleasures of drinking ale. The Campaign for Real Ale's focus will be on cask ale, but any positive results could have knock-on effects in the...
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Blue moves for Swedish spirit
The Swedish spirits producer behind a pink vodka is adding a blue gin to its range on September 15. Facile is launching Imagin, joining a line-up which includes Pinky launched in February and the company's main Seriously vodka brand. Initial...
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Ice cream lovers can now find their top tipple in a tub
Lovers of liquor can now eat themselves merry, as two manufacturers bring alcoholic ice cream to the retail sector. The Cream Breeze brand from Purbeck Ice Cream in Rum and Blackcurrant and Gin and Orange variants has already made its debut on...
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Bells looks to colour
The results of instore merchandising experiments on beer and confectionery have provided Bells Stores with inspiration for its planned revamp. The north east England chain is spending £6.8m over three years on expanding store numbers and...
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Tesco's chips are down and Sainsbury scoops the board
Sainsbury's Savacentre in Washington provided this week's only full basket with the multiple continuing its offer on Stella and Hardys to keep the bill down to £38.59. It took our shopper a while to get round the "very large store" before whizzing...
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Kiwi Beers Boost Lion
CEO Gordon Cairns said: "Our New Zealand volumes also grew, up 3%, with the premium... -
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Heineken to Expand in Denmark
Under the deal the Danish brewer will introduce Heineken, one of the biggest beer brands in the world, to the Danish beer... -
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Oktoberfest - London Battersea Park
Fest Facts! Holsten Export is a premium lager brewed in accordance with the 'Reinheitsgebot' purity laws and is brewed to an authentic German recipe. Holsten's Hamburg brewery produces more than 400 million pints of beer a year!...
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Safeway sharpens the UK spirits market with Spain's Larios g
Safeway is firing some competition into the spirits market, claiming to be the first major British retailer to stock Larios gin. The brand, Spain's biggest selling gin, joins the multiple's line up now in what the retailer describes as an...
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The Mexico way for Red Square
Halewood International has added a new flavour to its burgeoning Red Square range Mexican Lime. The newcomer takes the range total to seven and features vodka, a twist of tequila and Mexican lime. Available in both 275ml and 70cl bottles, it...
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Lynx takes on silly' prices
Cash and carry giant Booker will aggressively market its own label premium lager Lynx to ensure independents can match some of the "silly" prices the multiples may throw into the ring. Beer and cider buyer Steve Roper has overseen the new 330ml...
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New survey reveals level of cork taint
More than one in 30 bottles of wine sold in retail are tainted by mustiness, oxidation or some other defect, a shock new study has revealed. The finding, highlighted in an 18-month study by the Wine and Spirit Association, is likely to step up the...
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Unwins to introduce food and create new store type
Rod Addy Unwins is planning to convert 300 of its 400 UK stores into food and wine shops. The plan is to reposition the company, because the off-licence sector is in decline. However Unwin's chief executive David Wetz denied the move meant the...