Alcohol <span id="Alcohol"></span> – Page 331
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Lambrini girls stand their ground
Halewood International is investing £1m behind its ‘Girls just wanna have fun’ campaign for Lambrini, despite previous concerns that it could be under threat from strict new rules on alcohol advertising.New commercials for the market-leading...
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Diageo to buy Ursus brands
Diageo, the drinks group, has announced it has reached an agreement to buy Ursus Vodka Holding, the owner of Ursus vodka and Ursus Roter brands.
The cash investment for the acquisition will be around E145m and the agreement is conditional… -
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Bottling ends at Bulmers
Scottish Courage is to end glass bottling at the Bulmers cider plant next spring with the loss of 49 jobs, as part of a streamlining of the recently-acquired business.Bottling will be moved to other existing packaging sites within the company,...
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Cobra joins alcohol-free niche
Asian beer brand Cobra is developing an alcohol-free version in a bid to appeal to health-conscious and Muslim customers and escape an advertising ban in India, where it will be launched early next year.The Grocer has learnt the beer is in the...
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Blossom Hill’s perfect chill
Blossom Hill is launching new television advertising aimed at showing how a glass or two of wine can help people forget the stresses of their day.The number one UK defined wine brand (July/Aug 2004 ACNielsen, GB offs) will feature in...
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How very intriguing
Cognac house Louis Royer is bidding to capture new consumers with the launch of a cognac-based liqueur called Intrigue.Sold in a perfume container-shaped bottle, the 17% abv drink is a mix of premium French cognac, vodka and exotic passion...
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Wines post-merger are ‘leaner, fitter’
Claire Hu Morrisons claims the merging of its wine aisles with Safeway’s has been a hit with customers – despite culling more than a third of the range.Beers, Wines and Spirits director John Spurs told The Grocer that he found the Safeway...
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Smirnoff sells with a Diamond Geezer
Smirnoff is launching the second in its £3m ‘Not the Usual’ ad campaign in a bid to boost Christmas sales of the number one UK spirit brand. The ad is called ‘Diamond’ and will debut at the cinema, starting this week at screenings of‘Alfie’,...
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Diego has a hand in Argentine wine
British wine consumers could be blessed by the ‘Hand of God’ should Raices de Agrelo find a wine distributor in the UK.The Argentine winemaker has launched a range of five red wines branded Diego Armando Maradona – one of the world’s greatest...
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The Acid Test
>>consumers and buyers give their views on the latest launchesFirebird Legend pinot noirFrom: MoldovaMoldova hopes to make its mark in the wine fixture with the launch of an eight-strong range of branded wines...
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New talent pours into shipper
David Whan, regional sales director for the north of England at Diageo, has left to join fine wine shipper Hayman Barwell Jones as sales director.He replaces David Loosemore, who has moved to the legal profession. Whan will sit on HBJ’s...
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Wine shop next door
Jeroboams-owned Mr Christian’s has opened a new wine shop next door to its Notting Hill delicatessen.It stocks Jeroboams wines and sparkling wines and features a fine wine cave at the back of the shop.Mr Christian’s reopened as Jeroboams’...
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Cider out to show it still has style
An industry-wide marketing campaign aimed at improving the ‘pile it high, sell it cheap’ image of cider is being launched in the next few months.It will represent the most concerted effort in recent years to give cider a quality profile and...
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Lever heads to Western Wines
Western Wines, the UK wine importer, marketer and distributor, has recruited Julien Lever, the former head of Oddbins’ supply chain department, as its new supply chain manager.Lever takes over from operations manager James Goldsbrough, although...
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Scotco promises to addvalue
Scottish Courage is promising to bring new cider products to market before Christmas, as part of its campaign to add value to the sector.The company revealed it was working on several projects involving premium brand extensions to existing...
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Sex parody harmless
The Advertising Standards Authority this week dismissed complaints that a Greene King cinema ad for IPA beer was degrading to women and unsuitable for children to see. The ad, shown before a 12A certificate film, showed a woman tied to a bed...
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Czech beer’s UK launch
A newly formed company is hoping to cash in on healthy demand for imported beers with the launch of a Czech lager in the UK.
Grayrose Trading is to import and distribute Hedge, a pils which is already sold in the Czech Republic and Germany with… -
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Gin is a cut above Gordon’s original
Diageo is launching an extension to its market-leading gin brand, Gordon’s, in a bid to drive sales among consumers with more adventurous tastes.The company is claiming a major innovation for the category with the release of Gordon’s...
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Presidential stuff at £600/bottle
One of the most expensive vodkas in the world is being launched in the UK, at about £600 for a 24-carat gold-coated bottle.The Russian producers of Imperial Collection vodka say they hope the range, which includes a carafe in the flamboyant...
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Amarula’s challenge
Cream liqueur brand Amarula is hoping to steal share from market leader Baileys with a £500,000 advertising campaign in the run-up to Christmas.Distributor First Drinks Brands is launching a press campaign, featuring an image of an escalator...