Alcohol <span id="Alcohol"></span> – Page 334
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a dry summer?
n Brewers and retailers are confident they can avoid a repeat of last summer’s beer shortages as Euro 2004 gets underway.n A sweltering summer has been forecast and supermarkets are...
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Asda boosts local beer
Asda says it is responding to growing demand for local beers with the national launch of a scheme supplying stores with products from microbrewers.The launch follows a successful trial of the Yorkshire’s Best initiative at outlets in the...
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Aspall aims even higher
Aspall is relaunching its cider range in a bid to give the brand a “super-premium” image in the heavily discounted marketplace.The flagship product has been renamed Aspall Dry Premier Cru and is also given the new look, which focuses on the...
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Holsten plans UK brewing
Carlsberg is planning to transfer production of its newly acquired German beer brand Holsten to the UK in the next few years.It comes after the Danish brewer announced it was dissolving Holsten UK, a subsidiary of the parent company which it...
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It’s game on for the summer
Euro 2004 represents a massive sales opportunity, in spite of England’s shaky start against France, and Deepak Patel has been gearing up to ensure he can cash in.“Everyone in our business is buying loads of beer,” says Patel, who runs three...
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It’s a revolution in wine tasting
The Phillips Newman off-licence concept is encouraging consumers to trade up. Claire Hu takes a lookMany wine retailers would say placing a tasting table near the exit and asking customers to help themselves is asking for trouble. Yet...
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Bacardi Breezer loosing sales
Bacardi’s profits have fallen after slow sales of its ready-to-drink Bacardi Breezer cocktail.An inventory cutback in the US and Mexico also led to the company’s net earnings falling 21% in the last fiscal year.As reported in the...
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RTD market trashed by discounting on beers and wine
A leading drinks boss has accused the multiples of crashing the once lucrative ready-to-drink market through severe discounting on beers and wines.Karen Salters, marketing director at WKD producer Beverage Brands, also accused rival brewers of...
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Industry ready for Euro fever
Brewers and retailers are confident they can avoid a repeat of last summer’s beer shortages as Euro 2004 gets underway.The tournament coincides with another hot summer and supermarkets are expecting bumper lager sales as consumers take...
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Tiger Beer burns brightly
Tiger Beer is launching a series of promotions over the next six months aimed at boosting its profile in the UK.The activity is aimed at reinforcing the brand's association with the Far East, where it is brewed. An on-packpromotion uses...
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Phillips Newman set for continent
Unwins has been asked to franchise its new wine retailing concept, Phillips Newman, on the continent.The company has been approached by “significant” players in Germany and Sweden after the launch of the upmarket wine merchant chain last...
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Halewood launches Brazilian brew
Halewood International hopes to tap into growing consumer demand for brewed-at-source bottled beers with the launch of a new Brazilian lager in the UK.According to the company, A Marca Bravara is a “fine light-bodied brew” which is produced in...
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Fuller’s sticks to quality guns
Fuller’s brewery increased take-home beer volumes by 9% by refusing to let retailers “hold a gun to its head” on price, according to chief executive Michael Turner.The supplier increased London Pride can volumes by 13% and bottles by 23% for...
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Goiya sponsors English cricket
South African wine brand Goiya has secured sponsorship of English test match cricket in a deal worth £500,000.The two-year package gives Goiya, distributed in the UK by Raisin Social, a presence at England's seven test grounds at matches up to...
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‘Wall of wine puts shoppers off’
Supermarkets are failing to persuade shoppers to try out more expensive wines, according to new research.A survey of 2,000 people by Wine Intelligence shows supermarket consumers spend the least on wine, at £4.97 a bottle, and are not willing...
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Halewood fails to block rival trademark
The company behind market-leading sparkling perry Lambrini has failed to stop Lambrella registering its name as a trademark for a rival perry.Halewood International, which owns the trademark names Lambrini and Lambrucini for sparkling perry,...
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Mills’ plea on price wars
Out-of-control discounting has turned cider into a “cheap way to get drunk” and threatens to commoditise the wine category, according to a senior figure in Britain’s biggest wine company.John Mills, senior vice president in off-trade sales at...
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Knocking the Brits? Non!
A new French wine campaign which pokes fun at the way British people pronounce grape varieties is not patronising, insists the trade group behind the push.The promotion takes the form of an audio email which challenges recipients to identify...
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Interbrew UK fires up its marketing engines
Interbrew UK is rejigging its marketing team to drive the growth of brands such as Stella Artois and Castlemaine XXXX.The restructure focuses on three areas – brand marketing, innovation and intelligence and channel marketing – headed by...
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Drinking weather
The warm weather has apparently woken up the alcoholic drinks category to the clear onset of summer and it is taking the lead in share of promotional space. This activity has been headed by Stella Artois, Carlsberg and Budweiser with price...