Alcohol <span id="Alcohol"></span> – Page 335
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Late entry in ales
Marston's is hoping to repeat the success of its last two launches into the premium bottled ale market with a new brew, Late Hopped. Late Hopped is already lined up as Sainsbury's Beer of the Month in May, selling at a competitive £1.29. It will...
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Marc Xero Merlot switched to Italy
International Wine Services is switching continents for the source of its Marc Xero Merlot. It is leaving California and moving to Italy, which also supplies the Chardonnay for the other style in the range. The move will allow the company to put...
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Fuller's follows Fusion's fruit trend with cranberry Organic
Another brewer is reacting to the challenge to its traditional markets from premium packaged spirits by introducing a fruit flavoured beer. Fuller's has chosen cranberry, one of the leading flavours in the PPS sector, for an extension of its...
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Chandon Spain falls into line
Moët Hennessy is aiming to put some extra fizz into its sales figures with a packaging makeover for its sparkling wines. It has revamped bottles for the Argentinian and Spanish styles of its Chandon range. The new look brings them into line with...
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Mateus Rosé sticks its neck out as that iconic bottle gets a
Enduring wine brand Mateus Rosé has been given its first major packaging overhaul in more than 60 years on shelf. The Portuguese wine keeps its distinctive carafe-style bottle, although the new version is more compact and has a taller neck. A...
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Oz is an instant-win with Nottage Hill
Hardys is emphasising the Australian origins of its Nottage Hill wines with a consumer competition offering once-in-a-lifetime experiences downunder. The winemaker is flagging up the offer with a neck tag which is going on bottles of the brand...
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Woodward takes on strategic brands role for Allied Domecq
Allied Domecq Spirits & Wine (UK) has appointed Paul Woodward director of Champagne, wines and fortified wine brands. He will be responsible for the strategic development of brands such as Mumm, Harvey's Bristol Cream and Cockburn's port. Woodward,...
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Stella and Carlsberg help drinks stack up more winning numbe
Morrisons continues to dominate the fascia chart this week with the same share as last week 29%. Sainsbury and Asda have both moved up the chart from positions three and five to two and three respectively while Safeway and Tesco have dropped....
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Drink away with Falstaff
Thatchers is adding to its range of single variety ciders with the introduction of Falstaff and Redstreak. Falstaff apples are grown by the Somerset cider specialist in its own orchards. The cider will be listed exclusively by Waitrose from...
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Tesco works to change consumer perceptions with screw-cap ra
Tesco has upped the ante in the great cork debate, launching a collection of mid-range, screw-capped wines and attacking the cork industry. The Grocer last week revealed how an industry survey claimed 75% of UK consumers prefer cork closures....
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Black Tower aims to appeal to young
Younger drinkers are being targeted in a campaign to reinvigorate the classic German wine brand Black Tower. Two new styles have been added to the original brand following tests last year, while the packaging has been revamped. The wine is being...
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Strongbow receives a big boost to compete with leading lager
Tim Palmer Bulmers has vowed to outsell Budweiser this year by putting a massive cash injection behind Strongbow. The cider maker is aiming high with its plans for its lead brand and has increased its marketing budget by 50% to £20m. The brand...
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DRINKS: make THE PARTY GO WITH A SWING
Drinks companies are going all out to give consumers a reason to buy beer and wine alongside barbecue bangers, says Tim Palmer The importance of the marketing opportunity presented by the summer barbecue season has been underestimated by the...
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Retailers dismiss claims that most wine drinkers want cork c
The findings of a new survey showing that most wine drinkers prefer cork closures to any other format are being disputed by the trade. A Portuguese Cork Association survey published this week showed that 75% of wine consumers in the UK, Australia...
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Barramundi babies play catch-up
Australian producer Cranswick is branching out its Barramundi brand into baby bottles and six box packs from next month in a bid to extend market share. When the company launched the wine in the UK in 1992 it was one of the pioneers of the...
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Getting aggressive with Grolsch
Coors Brewers is supporting its Dutch lager Grolsch aggressively this spring. The latest in its Not Ready Yet TV ads made its debut on Friday, while four new pack variants are being introduced next month (1.2ltr, 600ml, 300ml and 250ml bottles) and...
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Constellation creates a new arm
Constellation Brands has set up a new international division which will make its headquarters in Bristol, at the offices of its UK company, Matthew Clark. The US wines and spirits company has four core businesses Barton Brands, Canandaigua Wines,...
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Morrisons is buoyed by alcoholic cheer and takes the chart b
The fascia chart has a new leader with Morrisons storming to the top and particularly active in the alcoholic drinks category with a wide range of floor stacks and off fixture displays for beers and lagers. Safeway, Tesco and Somerfield all remain...
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Newcomers to Budgens
Budgens is set to unveil a new range of 60 £5-£10 wines next week. Senior wine buyer Christine Sandys has spent the past two years revamping the supermarket's wines and this is the latest stage of her strategy. Until now Sandys has concentrated on...
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Turner takes top post at Fuller
Fuller, Smith and Turner md Michael Turner is to take over as chief executive later this year. He will succeed Anthony Fuller, who becomes non-executive chairman, in July. Turner joined the London-based brewer in 1978. He became wines director in...