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Alcohol <span id="Alcohol"></span> – Page 337
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Sapporo turns the screw on packaging innovation
Japanese brand Sapporo is again championing unusual packaging for beer with the launch of a screwtop bottle.The 450ml ‘Shot Bottle’ format is aimed at those with active lifestyles and, unlike the liquid in the brand’s other glass bottle and...
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Schooling in use of wine
Seminars offer key insights into learning about wineThe Wine School at Food and Drink Expo offers a chance to taste and learn more about quality wines from around the world. Co-ordinated by the Wine & Spirit Education Trust (WSET) and...
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Specialist ciders set their brews against the giants
Eager to challenge consumer perception that cider is the preserve of big brands like Strongbow and Blackthorn, a plethora of smaller producers will be hoping to catch buyers’ eyes at the show.Promising to provide the “answers to buyers’...
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'New' Ethical 'Old' Ethical
>>major ethical offerings and how they have been doingBrand: Tesco own labelLaunched: March 2004Brand proposition: 15 product range including orange juice, cookes, coffee, tea, chocolate and South African Wine,...
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White 1664 goes live
Scottish Courage has launched a third extension to its Kronenbourg 1664 lager brand.An imported white beer has joined the portfolio and is being rolled out across UK bars following a successful test. Kronenbourg Blanc, which is designed to...
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Bacardi moves closer to IPO
Bermuda-based distiller Bacardi has taken another step towards a possible initial public offering after its controlling family gave directors the power to issue new shares.Bacardi has completed two of the three steps needed to authorise a...
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Vinival raises French awareness
French producer Vinival is hoping to ignite shopper’s interest in the branded arena with a range of wines from the Loire region.La Loire de Vinival is aimed at simplifying French wines by using an umbrella brand name to support a set of seven...
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Combating contraband
Contraband spirits could soon be identified on the spot thanks to a new system developed by industry giant Diageo.The company, which owns the Smirnoff vodka and Johnnie Walker whisky brands, has invested £100,000 in developing a new hand-held...
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US wine topples Italian
The battle for superiority in the wine arena has moved up a gear with sales of US wines overtaking those from Italy for the first time.US producers have been nipping at their rivals’ heels for months but figures just released show that a...
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New appeal for Low C
Wolverhampton & Dudley hopes to challenge Michelob Ultra’s presence in the low carbohydrate beer market with the relaunch of its Marston’s Low C ale.The beer, which was introduced 30 years ago as the original low-calorie proposition, is being...
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New brand manager makes UK Friends
Rachel Gristwood has moved to Pernod Ricard UK as brand manager for Jacob’s Creek.Gristwood previously worked for Jacob’s Creek in Australia. She is joining as the company renews the wine’s sponsorship of US comedy series Friends, broadcast on...
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Hardys Oz launches
Hardys has set its sights on the under £5 market with a new set of wines from Australia. Brand owner Constellation Wines claims the Hardys Voyage line extension is the first to offer consumers wines blended with three grapes for less than a...
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Blue Nun turns Slinky at last
Blue Nun’s eagerly awaited debut in the RTD fixture is finally going ahead after a nine-month delay.Wine-based Slinky will go on sale next month, nearly a year after plans for the extension were first mooted.The Grocer revealed last...
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Call for action on kidnap ‘stunt’
Campaigners for responsible drinking have slammed a promotion offering consumers the opportunity to win their own kidnap.Alcohol Concern accused the Russian Vodka House of performing a publicity-seeking “stunt” after it set up a website...
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Mondavi cuts Chile assets
Wine producer Robert Mondavi is reducing its assets in Chile by selling its interests in the Caliterra brand.The company has announced changes to its joint venture with Viña Errázuriz, which will take full control of Caliterra and merge it into...
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Penderyn takes Wales into a new era
The Welsh Whisky Company has unveiled details of the first single malt to be made in Wales for over a century.
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End of a London empire
Tesco’s takeover of Adminstore would mark the end of one of the leading c-store chains in and around London.MD Jitu Patel started out in 1979 when he began to build a chain of seven stores trading as Crispins Food and Wine and joined...
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for sex read 6X
Somerset brewer Wadworth is pumping £1m into marketing its 6X ale. The beer will be the focus of a new campaign where taglines use the brand’s name instead of ‘sex’. One poster shows a near empty pint with the line ‘6X starved’ while another has a...
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Can moves on Cobra
Curry-friendly lager Cobra is hoping to charm a new set of drinkers with a move into cans.Two can sizes, 500ml and 330ml, will join the existing range of glass bottles as the company attempts to give Cobra a mainstream positioning rather than...
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UK partner for Lion Nathan
Australian wine giant Lion Nathan has joined forces with distributor Bibendum in a bid to ramp up its UK presence. Pressure on margins and a desire to increase distribution has prompted the companies to form the Lion Nathan Wine Group (UK), a...