Alcohol <span id="Alcohol"></span> – Page 341
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Bulmers’ sales director prepares to bow out
Bulmers sales director Colin Smith, who is credited with turning around the Bulmers take home business in the past 12 months, is leaving the company.His departure follows Bulmers’ acquisition by Scottish & Newcastle brewers in...
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Campaign Trail
Smirnoff icemanufacturer Diageo brand Smirnoff Ice agency JWT budget £14m In a continuation of the brand's As clear as your conscience' series, this new ad shows how difficult it is for a girl to get her fella to do home...
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Thatchers perry for sociable females
Thatchers is aiming at females with the launch of a perry made from English Conference pears.The Somerset cider producer hopes that the 7.4% abv perry (rsp: £2.29) will appeal to women who are looking for a lighter drink to accompany dinner or...
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White Shield fronts up
Coors is to revamp its White Shield – India pale ale – bottled beer with a new “back to front” label for enthusiasts of brewing information.Worthington’s brand director Scott Wilson said the aim was to “bring all the interesting bits you’d...
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VK’s value alternative
GBL International is rolling out a new vodka brand to capitalise on the success of its VK ready-to-drink range.VK Vodka will be launched as a value proposition to complement the premium VK Pure Vodka.Meanwhile, rival RTD supplier...
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Return of the Reaper
Greene King has ramped up support for its IPA beer with a £2.5m spend.The investment is funding the return of commercials from last year’s Grim Reaper campaign and will see the beer make its first appearance on Channel 5 with ads also...
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JS buoyed by cheap drinks
Sainsbury leaps two places to the top of the chart this week and is particularly strong on price promotions in the alcoholic drinks section with a wide range of wines and spirits on offer.Tesco, Morrisons and Asda all slip down the chart...
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Diageo teams up with Accenture
UK-based drinks giant Diageo has signed up management consultants Accenture to help ramp up its "business effectiveness and efficiency".Diageo – with brands such as Smirnoff vodka, Guinness stout, Johnnie Walker whisky and Baileys liqueur –...
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keg for partying
Beverage Brands is rolling out a five-litre party keg of its ready-to-drink brand WKD Original Vodka Blue in time for the festive season, aimed at in-home drinking.n The move follows Interbrew’s decision to put...
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Archers extended into wine
Diageo is throwing its Archers schnapps brand into the wine arena with the launch of a new sparkling line.Archers Eden combines fruit schnapps and wine and comes in Berry Rosé and Citrus White variants.The 5% abv drink will be...
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Hofmeister goes in Courage cull
Scottish Courage is axing a raft of well-known brands because it admits they are no longer wanted by consumers. Hofmeister lager is one of the high profile casualties of a brand review that will also see McEwan’s, Kestrel and Courage Light...
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PWL backs Hess
Peter Lehmann Wines has been urged to accept a A$3.85-a-share takeover offer from Swiss group Hess. Independent directors at the Aussie winemaker made their recommendation despite a rival A$4.00-a-share conditional offer from UK-based Allied...
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New pitch for Screamers
Coors Brewers with beer brands Carling, Worthington’s, Grolsch and Caffrey’s has redesigned its vodka shot range Screamers. The new look, which comes in four, five and 10-packs is aimed to grab shoppers’ attention. The packs are coloured...
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Into the valley of death
Career: Between 1991 and 1996 he was a buyer at Sainsbury, with stints as a pork buyer and senior manager for beers, spirits and soft drinks. With Diageo since 1996 in senior roles including MD of Guinness GB and president (North America) South...
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Sharpe takes over as MD at Greenall
Gin and vodka distiller G & J Greenall has appointed Tony Sharpe as managing director, replacing David Rees who retires in April 2004 after 38 years with the company.Sharpe will focus on building partnerships with customers and distributors...
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Unwins Wine expands marketing team
The Unwins Wine Group has expanded its marketing team with the appointment of Steve Alexander as retail marketing manager and Tom Driver as marketing analyst.
Alexander will develop, plan, execute and evaluate instore marketing for Unwins’… -
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smirnoff rival
>>A monthly look at the most promising newcomers in key grocery categories. this month: frozen foodn Whyte and Mackay is relaunching Vladivar Vodka in a bid to challenge Diageo’s mighty...
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Views on membership of the Premier symbol group
John Drakopoulos, Poets Corner Food & Wine, Southend-on-Sea, Essex“What I like is still being an independent, but the sense of belonging to a group.”Joe Pestana, Select & Save, Stanford le Hope, Essex“I’ve just joined...
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Growth gives Harlington new role
Wine importer and distributor Mentzendorff has promoted regional accounts manager Jerome Harlington to the newly created post of national accounts executive.His appointment is the result of expansion at Mentzendorff and deputy managing...
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Price turns off Coors Light
Coors is delaying a £19m return of its light beer offering for fear that it will be attacked by aggressive pricing this Christmas.Originally launched on test in Scotland four years ago, Coors Light will be rebranded as Coors Fine Light Beer...