Alcohol <span id="Alcohol"></span> – Page 342
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Stella prices come in way below multiples
Nisa stores have put in a another good performance, six months on from our first visit. Stella Artois was the star buy, with all stores offering cans with 13.5% extra free at prices much cheaper than the multiples. Buying a four-pack at the Chapel...
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Swaying Willow finds resolution
Swaying Willow, the low alcohol diet Chardonnay, has been linked with a national chain of health and fitness clubs for a post Christmas on-pack promotion. International Wine Services has signed a deal with LA Fitness to offer a free day pass to the...
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Italian brewer Peroni recruits three managers to build on it
Italian brewer Peroni has bolstered its UK marketing team with a new marketing manager, trade marketing manager and promoter. Sandro Rucci is the new marketing manager, responsible for the off trade sector and leading the UK's advertising, media...
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Strongbow finds its target ahead of time and hits top lager
Tim Palmer Leading cider Strongbow is muscling in on lager territory and outselling some of its high profile brands. Sustained support behind Strongbow this year has propelled the brand into the top five of the UK's leading long drinks, according...
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Kingfisher flies with Pringles
Kingfisher Lager has joined forces with Pringles for the launch of a Curry variant of the snack. The two brands are running a joint promotion which features a top prize of a safari in India. It requires the purchase of the lager and one of the...
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The Kingfisher takes a crown
Exotic birds lose out to Kingfisher in the latest campaign for the lager which made its name in the Indian restaurant sector. The brand is being backed by a £1m initiative which features posters on the London Underground and in mainline stations...
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Yankee dandies go for Scotland
Two Miller obsessed Americans are spearheading a new TV campaign for the lager over the next six months. The ads are the next step in a relaunch campaign which is exclusive to Scotland and went on air this week on ITV, C4 and C5. The revamp by...
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Palandri takes independent route
New Australian company Palandri is building a bridgehead in the UK to sell a range of premium wines. It has a budget of £2m for start-up costs and the launch of several wine brands. The first is Solora, which will be a combination of premium...
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Emva woos the WI with thoughts of sunny Cyprus and more win
That bastion of the community, the Women's Institute, will be feeling the benefit of a marketing campaign designed to revitalise the fortunes of Emva fortified wines. This is part of a plan by the brand's UK distributor, The Drinks Group, to add...
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Cobra's lectures in lager are a gas
Indian beer Cobra is offering UK consumers lessons in lager' in a £1m ad campaign which began this week. The tongue-in-cheek cartoon ads emphasise the less fizzy nature of the beer and will be on Tube cards in the London Underground this month...
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Wine, women and Cranswick
Australian producer Cranswick is increasing support for Image, its latest wine range aimed at fashion-conscious women. The company is spending £250,000 on a poster campaign in London and national magazine advertising. Company spokesman Chris...
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Three bids for wine firms
Australian drinks firms Lion Nathan and BRL Hardy bid for three wine companies in the space of a week. Lion Nathan bid for small south Australian winery Banksia and then made a $109m bid for premium Aussie wine company Petaluma. BRL Hardy...
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Blavod is slipped a Mickey Finn
Blavod Black Vodka has signed a 10-year deal with Babco Europe to handle its range of premium products in the UK. These include the flavoured schnapps Mickey Finn, tequila cream liqueur TJ Rosas and energy spirit Agwa. This is another boost to...
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Name: Paul Sullivan
Position: Senior brand manager Company: Western Wines The job: Sullivan, who joins in October, will be responsible for Western Wines' Kumala brand with annual sales of more than 1.1m 9-litre cases. He said: "My role is essentially...
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Gallo's first joint venture
Californian winemaker Gallo has revealed what it claims could be just the first of many joint ventures. It has added a range of premium Australian wines to its portfolio through a partnership with McWilliam's Wines. And senior marketing manager...
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Standard lagers fall out of favour with Interbrew. Now why i
So, Interbrew has finally been told what to do by Patricia Hewitt. The DTI minister has graciously agreed to agree with the Office of Fair Trading, which said that Interbrew's purchase of Bass Brewers was a step too far. Interbrew has decided that...
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Tesco boosts wine online
Tesco is taking on specialist wine retailers with a new online Wine Warehouse offering 800 wines by the case at rock bottom prices. Tesco.com chief executive John Browett said: "Our aim is to be the best wine by case delivery service in the UK."...
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His company is about to double in size and absorb a raft of
The acquisition of a significant slice of the Seagram wine and spirits business will lead to fundamental changes in Pernod Ricard's operations and a major review of the company's strategy has been underway since the deal was announced in January....
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Smirnoff kicks off new ads
Employees' fantasies of cutting their boss down to size are the central theme of the latest Smirnoff ad. The latest in the If Smirnoff made' series goes on air tonight (Saturday) during The Premiership with Des Lynam. It shows what might happen...
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Guinness stirs a giant
Guinness UDV is supporting its premium blended whisky Johnnie Walker Black Label with advertising for the first time in five years. The whisky is one of Diageo's global priority brands and its brand manager, Stewart Herdman, said: "Our aim is to...