Alcohol <span id="Alcohol"></span> – Page 343
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News
The Grouse borrows a thing or two from maturing malt
Maxxium has added two new styles to its Famous Grouse brand in an effort to attract consumers back to blended whisky. The company has borrowed techniques from its malt whisky business and introduced special wood finishes to the blend to create...
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Carling sale process to start as fast as possible'
Interbrew has been given until February to find a buyer for Carling following the Department of Trade and Industry's ruling this week on its takeover of Bass. And the brewer said it hopes to have the issue resolved by the end of December. Although...
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If Smirnoff made pet food'
"At a party, a crowd is gathered round a Weimaraner dog raconteur. He tells amusing stories, plays the piano and sings. The ad closes on the Smirnoff logo and the slogan: If Smirnoff made pet food.' It's a great ad, capturing the whole essence of...
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What is a wine brand? A relatively simple question that has
Even ACNielsen, one of the most accurate measurers of the market, has not laid down a finite definition. Peter Crean, a spokesman for the reseacher, says: "This is a complicated issue on which the industry has never decided. What we decide to...
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Revamp for Don Cortez
Don Cortez, another of the old established wine brands has been revamped. Following the path of products such as Piat D'Or and Blue Nun, the Spanish wine has been given an extensive makeover by Grants of St James's. To bring the brand up to date,...
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Diamond White hits back with Fruzion
Cider maker Matthew Clark is raising the stakes in its battle against premium packaged spirts by extending its Diamond White brand. Diamond Fruzion is the company's latest effort to curb the incursion on its cider business by PPSs. It has already...
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Ehrmanns posts notice of wines for women and a new generatio
London based wine shipper Ehrmanns is taking a radical approach to brand building. It is putting the focus of its marketing on three key brands in its portfolio with a view to establishing them as a driving force in the wine market. A budget of...
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Oddbins pops its cork for Wine Merchant of the Year
Oddbins has been given a break from contemplating its uncertain future after being named Best Wine Merchant of the Year. The accolade was handed to the retailer by the judges of the International Wine Challenge and comes against a background of...
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putting sparkle
back into bubbly Champagne George Goulet is aiming to put some sparkle back into its UK sales by relaunching with new packaging. Two new wines a Blanc de Blancs and a Blanc de Noirs are also being added to the collection, which includes Brut...
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It's fowl play for Banrock Station ads
BRL Hardy is building on the wild and wet credentials of its Banrock Station wines with a £500,000 ad campaign. The Australian brand launched in the UK in January 1999 with a theme of wildlife and wetland conservation and will have donated £125,000...
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Vodka links up with the Red Devil
A new Icelandic vodka and cranberry spirit, Ursus Roter Vodka, is going on test in Tesco this month. It will be promoted in the multiple by a linked purchase with Red Devil Energy Drink. The deal has been created by Maritime Foods which...
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New World looks to high value for a fresh assault on French
Australia is extending its fight to topple France as Britain's favourite wine exporter by launching an assault on the premium end of the market. Winemakers from Down Under have already led a well-documented charge to dominate wine sales in the UK,...
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News
Southern Comfort goes for modern and masculine appeal with r
Southern Comfort has been given its first major redesign for 70 years. Guinness UDV has thrown out the old look in favour of a new one which aims to give it a more modern masculine appeal, as well as more presence on the shelf and behind the bar....
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News
70cl for WKD Original Vodka Blue
The move to introduce larger bottles into the premium packaged spirits market continues with the introduction of WKD Original Vodka Blue into a 70cl format. Original follows its stablemate, WKD Iron Brew, and Halewood's Red Square pps range which...
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News
San Miguel is spearhead'
Spanish lager San Miguel has been identified by Bulmers as one of its key drive brands alongside Strongbow cider. A company spokesman said: "A lot of effort is being put behind the brand which has become one of the spearheads of the portfolio."...
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blood and cuts
The £12.99 case of beer used to be the Christmas exception, but walk into any supermarket nowadays and you can pick up a cut price premium brand pack. Last year, shoppers were treated to a swathe of offers from the multiples in the run-up to the...
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First Quench boosts top team
Off licence operator First Quench has plundered talent from Somerfield, Wal-Mart and M&S to boost its senior management team. Robert Plummer joins as trading director beer/cider, tobacco and minerals. He joins from Somerfield where he was trading...
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Asda hot on heels of Tesco activity; Carlsberg takes the bra
Soft drinks remains strong this week and holds onto the top position in the category chart. Coca-Cola, Lilt and Robinsons support the category and all appear in the top 10 brands, with multibuy offers particularly prevalent. Alcoholic drinks has...
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Safeway has given its own label spirits a facelift and will
Wildhurst Vineyards of California has appointed Laytons as its exclusive UK agent. A novel collaboration between English and French winemaker, Cuvée des Anglais 2000 has won a national listing in Sainsbury. Absolut vodka is sponsoring an...
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Celebrating 151 years of Jack Daniel's
Jack Daniel's whiskey is to be given a £2 million marketing push for its birthday. Guinness UDV has set aside the sum to celebrate 151 years of the famous tipple later this month. The Tennessee whiskey is being supported by national print...