Alcohol <span id="Alcohol"></span> – Page 344
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News
Budgens revamps wine web guide
Budgens has introduced a new wine guide to its revamped web site (www.budgens.com). This offers no facility to buy wine online but provides general information and a database of wines available from the chain. Senior wine buyer Christine Sandys...
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Desert island accompaniment of a crab in Carling's latest tv
A crab takes the starring role in the latest ad for leading standard lager Carling. Hitting television screens from today (Saturday), the commercial will also be shown in cinemas from September 21. The campaign, which runs until the end of...
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Plymouth Gin denies V&S rumour
Speculation that Vin and Sprit was planning to acquire all of Plymouth Gin's shares has been dismissed by the spirit company's chief executive Charles Rolls. Vin and Sprit already owns 50% of the brand, about to be relaunched in the US. But Rolls...
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Asda hot on heels of Tesco activity; Carlsberg takes the bra
Soft drinks remains strong this week and holds onto the top position in the category chart. Coca-Cola, Lilt and Robinsons support the category and all appear in the top 10 brands, with multibuy offers particularly prevalent. Alcoholic drinks has...
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Vinnie Jones talks Latin for Bacardi
Former soccer hard man Vinnie Jones is leading Bacardi's fight with vodka to become the number one white spirit option for young people. The footballer turned movie actor is the star of a new advertising campaign for the brand which goes on TV...
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Beer: less of an impulse purchase
While beer accounts for around 30% of all consumer spend on alcohol, lager's volume share of the beer market has reached 60% and is consumed primarily by younger drinkers in pubs and older consumers at home. The lager category continues to see...
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Shaw takes vodka shots
Chocolate confectionery company Elizabeth Shaw has turned to the bottle for inspiration for its Winter Collection Christmas range. It is spearheading the range with new Vodka Shots milk chocolates with smooth chocolate centres blended with...
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VK Kick for two more clubs
Premium packaged spirit VK Vodka Kick is going on the shirts of two more professional football clubs this season. Brand owner GBL International moved into soccer sponsorship last season when it put VK on Chesterfield's away kit. Such was the...
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Top prize is a pint of John Smith's, second prize, a Caribbe
A single pint of beer is the top prize in a £2m autumn promotion for John Smith's. This tongue in cheek No Nonsense Raffle is designed to underline the quality of the brand, as the second prize is a Caribbean cruise and the third is a Jaguar XK8....
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Woodpecker gets dragged into the 21st century'
Bulmers' 107-year-old sweet cider Woodpecker has been updated with a radical revamp. "It needed dragging into the 21st century," said brand manager Philip Pick. "Consumers thought we hadn't changed the brand in the last 20 years although it has had...
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High tide for Cnut
St Peter's Brewery is riding a wave of interest in speciality beers with the introduction of King Cnut Ale. This is an unhopped beer based on the way beers were made 1,000 years ago. It is the same recipe the Suffolk micro brewer used for its...
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Pop down to Kwik Save to see Becks
We all love sucking up to celebs. But you don't need to go party hopping with the wannabes in London night spots to be able to fawn around the rich and famous try your local Kwik Save. Our northern correspondent tells us that the fair ladies of...
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Co-op decides honesty the best policy for selling own label
The Co-op is extending its honest-labelling policy to cover its entire range of own-label wines and is celebrating the move in its first ever women's press campaign. The £1m push, which aims to highlight the group's self-proclaimed position as a...
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Tasting panel: Isle of Arran Blonde
From Isle of Arran Brewery. Voted Champion Wheat Beer' by the Society of Independent Brewers. Abv: 5% Price £1.95 TARGET CONSUMER Barry Savage, building maintenance surveyor, age 44, from Sydenham, London The name sounds like an eighties...
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My favourite ad: The Famous Grouse
Mark Goode, customer marketing controller, Fox's Biscuits "The Famous Grouse ad is still, for me, the best on TV. I like its distinctive simplicity, the element of suspense involved in waiting to see how the bird will act and the fact the whole...
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Guide To
The Grocer guide to wine (an advertising supplement): Analys
Suddenly the wine industry has become a grown up business where size matters and the big boys want to play. The likes of Allied Domecq, Lion Nathan, Fortune Brands, Foster's and Diageo are all on the prowl for the right wine investments. ...
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Guide To
The Grocer guide to wine (an advertising supplement): Southc
Rosemount Estate Wines Grange House 15 Church Street Twickenham TW1 3NL Tel: 0208 9174600 Fax: 0208 9174646 E: lisa_mcgovern@southcorp.co.uk Web: www.southcorp.com Key contacts President EMEA Mario Micheli UK sales director David...
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News
Kronenbourg 1664 goes into 330ml
Scottish Courage is introducing a 330ml version of premium lager Kronenbourg 1664 for the take-home market. The new variant comes in Kronenbourg's distinctive Eiffel'-styled bottle and is aimed at complementing Kronenbourg's larger 750ml la...
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Brandwatch: My favourite ad: Fosters Feng Shui'
Robert James, marketing director, James Consulting "Fosters has really made the most of its lad image with the He who drinks Australian thinks Australian' slogan, and the ending here is completely unexpected. A zen-like Feng Shui expert' gives a...
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Tasting panel: ARCHERS AQUA
From Guinness UDV, this recently launched premium packaged spirit has been so successful that supply is on an allocation-only basis. Abv: 5.5% Price: £1.39 per 275ml bottle TARGET CONSUMER Nicole Parker, 21, is a PA from Brighton. With its...