Alcohol <span id="Alcohol"></span> – Page 345
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News
Mumm given a marketing boost
Anna Adsetts has joined the UK marketing team at Allied Domecq Wine as senior brand manager for Mumm Champagne.In her newly-created role she will oversee the development and implementation of new marketing strategies in the UK.Adsetts...
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Vincor acquires Western Wines
Vincor International has acquired Western Wines Limited for £133m.The purchase price for Western Wines, owner of the Kumala brand and the largest independent wine importer, marketer and distributer in the UK, was £84m.Vincor, one of...
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Citrus RTD thrown out in cold
Finlandia has shelved plans to launch a new ready-to-drink brand in the UK and is instead introducing a new mango flavoured vodka later this year.The company had been researching the possibility of launching a citrus-based RTD but has concluded...
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Michelob sports tie-in
Low-carb beer Michelob Ultra is hoping to further position itself as a brew for drinkers with an “active lifestyle” through sponsorship of UK triathletes Michelle Dillon and Stuart Hayes. The company said the duo would appeal to its target...
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Single-serve for Chenet
Asda is continuing the trend towards single-serve wine with the launch of 250ml bottles of French brand J.P. Chenet.The supermarket is adding single Colombard/Chardonnay and Cabernet/Syrah to the range, following the success of the wines in...
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Unwins deal nears
>>What's new overseas?A deal to sell Unwins could be on the table within three months after “significant” interest from more than 50 parties, according to chairman Michael Lunn.The wine merchant has issued an information...
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Bordeaux wines take on the New World
A radical new approach to producing and marketing Bordeaux wine is being proposed to help the region fight the increasing dominance of New World brands. Christian Delpeuch, the new president of the Bordeaux Wine Council (CIVB), which represents...
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Laced hung up on punters
A design company is behind a new vodka and fruit drink which hangs around the neck. Laced comes in plastic bottles attached to a coloured cord which can be hung around the neck, wrist or attached to handbags.The idea comes from Asda own...
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Unwins set for deal by October
A deal to sell Unwins could be on the table within three months after “significant” interest from more than 50 parties, according to chairman Michael Lunn.The family-owned wine merchant has issued an information memorandum containing...
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Lambrini creates a dieting version
Halewood International is launching new diet and cherry versions of its supermarket blockbuster brand, Lambrini, and consolidating its RTD range as part of a changing strategy.The new Diet Lambrini, which contains half the calories of the...
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(too) cheap beer
>>A monthly look at the most promising newcomers in key grocery categories. This month: household cleaningn Scottish Courage and Interbrew are rowing over extreme summer discounting in the supermarkets...
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A source of reassurance
Some importers are demanding a special category for their increasingly popular brewed-at-source beersImported bottled lager appears to be going through a renaissance, with ‘authentic’ brewed-at-source brands enjoying particular...
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Most welcome guests
Pub drinkers are responsible for guest beers’ increasing presence in supermarketsSupermarkets are stepping up their offering of locally-sourced beers in response to consumer demand.Both Tesco and Asda are launching new ranges of...
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News
Lambrini creates a dieting version
Halewood International is launching new diet and cherry versions of its supermarket blockbuster brand, Lambrini, and consolidating its RTD range as part of a changing strategy.The new Diet Lambrini, which contains half the calories of the...
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News
Merrydown closing down its East Sussex plant
Merrydown is to close its cider and soft drinks manufacturing plant in Sussex and contract out production to focus on brand management.The site, in Horam, East Sussex, will stop operating by the end of the year with the loss of around 35...
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Merrydown ends cider production
Merrydown will stop making cider after more than 50 years of production.The company is to close its site in East Sussex at the end of the year, which will also mean it will stop making its Shloer fruit drink. It will be outsourcing...
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Talas goes to Thierry’s
Lindsay Talas, Tesco’s product development manager for beers, wines & spirits, is to join Romsey-based wine agency Thierry’s as deputy buying director.Talas will be charged with boosting sales of brands such as French Kiss and Hanging Rock...
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farmers’ choice
British farmers Bruce Stapleton and Geoffrey Sprot are behind the release of a New Zealand Sauvignon Blanc in the UK through Grape-2-Wine. Kotare, from the Riversleigh Estate vineyard in Marlborough, is named after the Maori word for...
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Anger over Euro 2004 deals
A row has broken out between two brewers over extreme summer discounting in the supermarkets. The dispute comes in the wake of deals in which a bottle of beer was sold for less than a soft drink in some multiple retailers during Euro...