Alcohol <span id="Alcohol"></span> – Page 346
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Collar competition for Arbor Mist
As part of the £4m brand support programme for Arbor Mist Matthew Clark is introducing a consumer competition. The wine and fruit flavoured drink is being supported by a national press campaign and will now have the benefit of a neck collar...
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Smirnoff tv ads imagine extending brand effect to other prod
The fantasy world of drinks advertising has taken another step further with the latest £7m campaign for Smirnoff vodka. This features the new tag line for the brand If Smirnoff made' and the first TV ad suggests what could happen if the brand was...
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Tasting panel: SWAYING WILLOW
From International Wine Services. A low alcohol Australian wine marketed as a diet Chardonnay Abv: 1% Price: £3.49 Jane Brocket Master of Wine and freelance wine consultant There is no escaping the fact that this has virtually no wine...
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C-store pilot for Interbrew's one stop slot for beer, snacks
Interbrew has been testing a shelving unit designed to highlight the links between beer drinking, snacking and watching videos and help convenience stores boost sales from all three. The brewer has combined a Stella Artois branded chiller with...
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Apple keeps VK drinkers sweet
In order to maintain interest in its VK Vodka Kick range GBL has added an apple version. The brand made its name in the on-trade but has been picked up by the major players in the take home market. It is listed by Safeway and Somerfield and ...
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Jacob's Creek C&C exclusives
Two exclusive promotions for the C&C sector are being launched by Pernod Ricard UK for its leading Australian wine Jacob's Creek. These are an in-pack wine rack and twin-pack gift box. The 12-bottle rack will be offered free inside cases of the...
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PR Brands and Caxton Wines come together to form Pernod Rica
Pernod Ricard has reorganised its UK business in an effort to improve service to its customers. PR Brands UK and Caxton Wines have been combined to form Pernod Ricard UK which came into existence on Monday. The aim is to make the best use of both...
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Tasting Panel Review
The Grocer's Tasting Panel has congratulated and castigated in equal measure over the last year as it sipped and spat its way through 41 products drawn from the whole spectrum of alcoholic drinks. The three experts, a Master of Wine, a buyer and a...
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Brewing: Carlsberg denies talking
Speculation that Carlsberg has been in talks with Interbrew over the sell-off of part of the Bass Brewing business has been denied by the Danish brewer. The OFT is asking for comments on four proposals it believes could resolve the adverse...
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Labatt's cabinet shuffle
A new look has been created for Labatt Ice by Interbrew UK. The Canadian lager is now sold in 330ml clear bottles featuring the message superchilled' and a blue and white maple leaf design. Marketing director Richard Evans said: "This will...
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GUINNESS UDV EYES CAPTAIN
Guinness UDV is gearing up to take over the sales and marketing of Captain Morgan rum in the UK even though the brand's ownership remains in doubt. It is one of the key UK brands in the Seagram portfolio due to be split between Diageo and Pernod...
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Pepperwood Grove goes to PLB
Private Liquor Brands has acquired the UK agency for a range of premium Californian wines including Pepperwood Grove. This follows a deal made with Napa Valley negotiants Cecchetti-Sebastiani. PLB's chairman Jeffrey Fredericks said: "Pepperwood...
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Tasting panel: INFIERNO
From Ehrmanns. A new Spanish wine aimed at 25 to 35 year old women Abv: 13.5% Price: £4.99 TARGET CONSUMER Jocelyn Massie, 35, IT consultant from Petersfield I wouldn't normally go for a Spanish wine but if someone pointed this out ...
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Brandwatch profile: wine
Top 15 brands advertised (by media) £k Mar '00 - Feb '01 Total Press Cinema Radio Outdoor TV Totals 11,871 7,980 ...
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Sidekick gets Orange
A new flavour is being added to Bulmers' shots range Sidekick in time to make the most of the brand's £2m TV advertising campaign in July. Orange will join Sour Apple, Grapefruit, Vanilla and Cranberry in the collection. Marketing manager Chris...
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Bordeaux noise irrelevant to UK but could damage' French im
The hype surrounding the high prices being asked for the 2000 vintage wines from the top Bordeaux chateaux is potentially damaging for the French wine industry. En primeur prices for the claret grand crus are 75% up on last year but for most in the...
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Web style is Majestic
The Majestic Wine Warehouse web site has been rated as one of the best in the business. It came out on top in the @chievement 2001 competition run by Barclays Bank and the Sunday Telegraph which looked at how companies were using the internet for...
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Tasting panel: ARBOR MIST
From Matthew Clark. A blend of lightly sparkling wine and fruit flavours which has gone down well in the US Abv: 5.5% Price: £2.99 TARGET CONSUMER Melinda Chandler, 33, promotions manager, publishing, London This couldn't sound more like a...
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Spanish wine gets generic drive
A £1m campaign has been launched to help boost the market for Spanish wines in this country. The generic initiative by Wines from Spain features photography by Lord Snowdon which wil be seen on 48-sheet poster sites and weekend supplements until...
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Stella drinks from the litre bottle
Stella Artois has joined the growing ranks of beer brands available in a one litre bottle format. Interbrew UK added the pack variant to the growing number of skus for its premium lager to build the link between beer and food. Sales director Steve...