Alcohol <span id="Alcohol"></span> – Page 346
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Bravo for Heineken in Russia
Heineken’s Russian arm Bravo International has launched a non-alcoholic brand – Buckler – in Russia.Brewed at Heineken’s St Petersburg brewery, Buckler will be one of the first international non-alcoholic beer brands in Russia and will be...
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Warning of discounter control
Simon Mowbray Interbrew has fired the latest salvo in its ongoing battle with the multiples over pricing, claiming that retailers are in danger of taking the beer market the "way of Germany". In its latest annual market report, the brewer...
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Mills takes on UK arm of Constellation Wines
Rod Addy John Mills, managing director of Grants of St James's Wines and Strathmore Mineral Water Company, has become MD of Constellation Wines UK. The business is part of the global wine division of Constellation Brands and was created...
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Whyte and Mackay in record shirt deal
Blended Scotch whisky brand Whyte and Mackay is venturing south of the border in a three-year sponsorship deal with Leeds United. The brand, which is distributed by Maxxium UK, is replacing Strongbow as the Premiership club's shirt sponsor in a...
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Origin Shiraz
Consumer's viewALEX STUDD, 30, md of an internet company, Kent Being a consumer of Spanish varieties, I was intrigued to try this new Australian wine. They seem to be getting more and more popular, and with offerings like this, I'm not...
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New Cadbury names
Cadbury Trebor Bassett is adding a Wine Sours variant to its Maynards gums range next month and increasing the brand's marketing spend by 67% to £2.5m. The newcomer will also join CTB's Christmas range which it is backing with a total of £29m....
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Tesco's wine testbed at Calais refurbished
Tesco will complete a refurbishment of its 20,000 sq ft Calais Vin Plus drinks superstore this month to mark the store's eighth anniversary. The store, which sells more beers, wines and spirits than any other Tesco in the world, has been...
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Foster’s big bottle
Foster’s is making its debut in the large bottled lager arena with a 660ml format. Scottish Courage Brands said the market was dominated by Stella Artois and sister brand Kronenbourg.The new bottle is aimed at promoting beer as a...
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tracking the brew
A burst of advertising has been launched for Asahi beer. The Japanese brew is appearing on ads on the London Underground and at some regional stations. The posters will run until June and will be supported by ads in style magazines. Asahi will...
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Princes leaps into the fray
Mary Carmichael Princes is making its debut in canned pies, a move which takes it into territory dominated for decades by the Fray Bentos brand. Rolling out now, the four initial recipes Beef n' Beer, Steak & Kidney, Minced Beef &...
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Double Diamond delisted
Carlsberg-Tetley has delisted Double Diamond ale in the off-trade in order to focus on its key brands.The bottled beer, which will still be sold in pubs, was launched last year but has failed to take off.The brewer behind the...
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The Budget
Wine and beer drinkers and smokers will be paying more for goods as of Monday following Gordon Brown's Budget.The British Retail Consortium welcomed the Chancellor’s decision not to burden businesses with more costs, but was disappointed...
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Carling bags cooler
Independent retailers can this summer tap into drinker preference for cold beer as well the growing demand for beer as a gift with a special Carling cool bag pack from Coors Brewers.The cool bag is designed in the shape of a can and plays on...
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Sexy stuff from 6X
Wadworth 6X beer has been earmarked for an unprecedented £1m media support by its Wiltshire-based brewer. The 12-month budget will fund a press and poster campaign which breaks in May using various puns linking the brand's name to sex. The...
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Raise a glass to them!
The key qualities that the six best beer and cider buyers have in common are their accessibility and passion for the category. Fiona Bayley from Sainsbury was praised by suppliers both big and small for her approachability, fairness and...
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Shloer sparkles for Merrydown
Cidermaker Merrydown said its adult soft drink brand Shloer achieved record sales over the Christmas period and it expects its full-year results to be in line with market expectations.Merrydown said the cider business remained profitable and...
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Coors Light premature'
Rosie Davenport Retailers have expressed surprise at plans by Coors Brewers for a nationwide launch of Coors Light. Details of Coors' aspirations for the 4.5% abv beer come nearly four years after Carlsberg-Tetley and Ubevco which...
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Brewer backs beer school
A new course aimed at educating buyers and retailers about beer and the brewing process has been supported by Refresh UK. The brewer, the name behind Wychwood and Brakspear, is sponsoring the Beer Academy which takes the form of six two-hour...