Alcohol <span id="Alcohol"></span> – Page 347
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Portman's Red alert
The trade has been asked not to place orders for three drinks which breach the industry's code of practice on labelling. They are the premium packaged spirit Red, from Bass, which is targeted at the on-trade, Turbo White cider produced for Bestway...
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The Grocer focus on Denmark: When it comes you beer you want
Carlsberg is the fourth largest international player in beer and is driving forward with its strategy for ever greater clout globally, says Tim Palmer The Danes are emerging as one of the winners in the battle for control of the global beer market....
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The Grocer focus on Denmark: Lurpak Centenary celebrations
Arla is preparing to celebrate a special birthday this year as its premier brand Lurpak marks 100 years. When Lurpak first began arriving from Denmark, at the beginning of the last century, it was shipped in wooden barrels the size of beer kegs....
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Tasting panel: BLACK CAT
From Moorhouse's. A mild ale voted Supreme Champion Beer of Britain 2000 at the Great British Beer Festival Abv: 3.4% Price: £1.28 TARGET CONSUMER David Costello, 48, freelance designer from Vauxhall, south London The black cat is a potent...
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Rising power of wine brands indicated by Stowells record
The growing power of wine brands has been emphasised by the latest figures for Stowells of Chelsea. Figures for the brand, which singlehandedly developed the wine box market, show that in the year to May it sold the equivalent of over three million...
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Marc Xero gets rosé
International Wine Services is building on the success of its Marc Xero brand with the introduction of a rosé. This follows the Chardonnay and Merlot, sales of which sales took the brand into the top 20 wine brands within six months of launch. The...
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Interbrew calls on trade to provide higher quality and more
Keeping up the quality to satisfy demanding consumers is a big issue for the beer industry, claims Interbrew UK. In its annual report on the market managing director Stewart Gilliland said: "The quality threshold is forever moving upwards as...
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Redesign for Malt House Vintners
Booker has invested heavily in a redesign for the 250 labels in its Malt House Vintners wine range. This will also feature the introduction of the Malt House Vintners Quality Seal (MHVQ) which will go on every bottle. This represents a promise of...
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Bags of activity with Bertie & co
Cadbury Trebor Bassett is including new bags of Maynards Wine Pastilles and four new Bassetts variety bags in its confectionery bag sector activity from June 18. New 125g and 200g Cadbury's Dairy Milks Shots and Crunchie Nuggets bags have already...
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Beefeater rebranding reaches UK
Allied Domecq's international rebranding exercise for Beefeater gin is making its debut in the UK this month. The new style bottle and label was launched in the US at the beginning of the year. A spokesman said: "Beefeater has a premium taste,...
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Arbor Mist backed with a cool £4m
Matthew Clark is planning to put some new life into the wine cooler market by putting a £4m marketing budget behind Arbor Mist, its recent entry into the sector. The products are a slightly sparkling, lower alcohol mix of wine and fruit juice. The...
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Bacardi Breezer's dancing cat
"When Barcardi's agency originally pitched the idea for a dancing tomcat, I am sure that the Barcardi team did not envisage the impact (and merchandising opportunities) that this advert would create. In one of the fastest growing categories in the...
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Sally Easton
Master of Wine and wine buyer for Berry Brothers and Rudd This has a lemon colour with a hint of opaqueness. It smells intensely of ripe lemons and a little honey. The palate is gently sparkling with freshening acidity and sufficient sweetness to...
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Scottish Courage now seizes the UK rights to Peroni beers
Hot on the heels of the addition of the Austrian beer Zipfer to its portfolio, Scottish Courage has announced its acquisition of the UK rights to the Italian Peroni beers. It will be selling Nastro Azzurro and Gran Riserva in the off-trade from the...
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New mds take Bibendum helm
Bibendum managing director Tom Heywood-Lonsdale has stepped down after 13 years at the wine merchant. He is succeeded by joint mds Dan Jago and Michael Saunders. Heywood-Lonsdale said: "Thirteen years in the same job is sufficient. I need a new...
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Drinks: Wine Blueprint success proven by soaring sales
Dramatic increases in wine sales by independents who had adopted the Federation of Wholesale Distributors' Blueprint for Wine were reported at the organisation's Drinksummit conference. Graham Shelley, md of Integrated Marketing and Advertising...
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Red goes Blue for chilling out
Bass is extending its on-trade premium packaged spirit Red with the introduction of a new colour, Blue. While Red is targeted at the pubs and clubs, Blue is designed for chilling out at home after a night out. It is a 5% abv vodka based drink...
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Medium dry white for Talamanca
Nisa-Today's is adding another boxed wine to its Talamanca range. A Medium Dry White will join the Red which was launched last summer. Talamanca is Cellars International's biggest selling brand. The range is available in four styles in 75cl and...
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Tasting panel: GRIMBERGEN BLONDE
From Scottish Courage. One of two specialist Belgian brews aimed at the niche for imported premium beers Abv: 6.7% Price: £1.29 TARGET CONSUMER Michael Costello, 33, is practice manager of the PDSA in south London Grimbergen is presented in a...
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Five more wines get £50k boost as German drive enters year t
Five new German wines will between them be getting a £50,000 marketing boost this year as part of the German Wine Institute's plans to develop UK sales. This is part of a concerted effort to rejuvenate the franchise for the wines in this country....