Alcohol <span id="Alcohol"></span> – Page 347
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Tesco revives Duo box concept
Rosie Davenport Tesco is hoping to refuel interest in a forgotten wine packaging innovation by giving the two wines in one box concept a new outing. It is following in rival Sainsbury's footsteps by teaming up with Darlington Wines to...
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Caton to expand E&J in Europe
Ernest & Julio Gallo Winery has appointed Glenn Caton to handle the marketing of its wine brands in the UK and Western Europe. He will report to senior marketing director for Europe, Tamara Minick-Scokalo, who joined E & J Gallo last October....
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Boost from Belgium
Rosie Davenport Interbrew has put beers from its Belgium homeland at the heart of its campaign to accelerate the UK market for speciality brews. The brewer, more commonly known for Stella Artois, wants to make its niche brands from the...
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Liston for Musgrave
Managing director of Heineken Ireland, Padraic Liston, is to become group commercial director of the Musgrave Group. Liston will report directly to Musgrave Group MD Seamus Scally and will join the company on March 3. Scally said: "Padraic...
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Four more for Unwind screwcap range
Tesco is continuing to extend the number of wines available in screwcaps with the introduction of a batch of new wines. Four wines are joining Tesco's own-label Unwind range next month, taking the total number to 10. Tesco's product development...
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Hill, Will & Grace
Blossom Hill has signed a deal to sponsor TV comedy series Will & Grace. The agreement with the Living TV channel will give the wine brand exposure on break bumpers which the brand's distributor, Percy Fox, claims will help it reach 11 million...
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Safeway ready to uncork new wines
Safeway insists it is “business as usual” as its wine department prepares to unveil its new range amid speculation over the multiple’s sale. The new line-up will be showcased at a trade event in April. In the meantime, the beer team has...
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The smooth movers
Carlsberg-Tetley has unveiled a £750,000 press and poster advertising campaign to coincide with the start of the Six Nations and Tetley's Rugby Super League season. The campaign is part of the brand's Year of Sport programme, and features two...
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Britain is no stranger to American heavyweights making waves
Coors' £1.2bn bid for Carling was accepted on Christmas Eve 2001, concluding a turbulent spell as regulators forced Interbrew to break up the Bass Brewers business it had earlier snapped up for £2.3bn. But before the ink was dry, analysts were...
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IWS gives pink Babe a partner in black
International Wine Services has added a partner to its Babe brand, and which is aimed at male drinkers. Dude is an Australian 2002 Shiraz packaged in a sleek black bottle designed to complement Babe, a Chardonnay which was launched last year and...
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Maryland to invest in Cellar 5
Elaine Watson Cellar 5's new owner Maryland Securities has promised to invest in the Booze Buster and Wine Cellar brands after purchasing parent Cellar 5 from receivers last week. The Manchester based property company beat off competition...
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Scottish Courage calls for balance in pricing
Rosie Davenport Scottish Courage has called on its fellow brewers to restore balance in the beer market by redressing the price differences between the multiples and independents. The brewer fears that recent data from ACNielsen for 2002,...
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Wells puts Red Stripe back on map
Rosie Davenport Red Stripe is the latest lager in the increasingly competitive beer market to get a makeover with Charles Wells ploughing £2.7m into relaunching the brand. As the big players look to gain shelf space and consumer franchise against...
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Valdivieso relaunch drives Chile onward
Chilean wine brand Valdivieso is being relaunched in May. Bibendum, the wine's UK distributor, plans to support the launch of a number of new wine styles under the brand's banner with a substantial trade and consumer marketing programme including...
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GROUSE SCRUM
Maxxium UK is putting £500,000 behind a marketing campaign to highlight the Famous Grouse's continued involvement with the Six Nations Rugby. As the sponsor of the Scottish Rugby Union team, the Famous Grouse will introduce a series of promotions...
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Bacardi slims down
Bacardi Breezer is introducing a diet variant to its PPS range.The Diet Lemon version boasts 100 calories per bottle and half the sugar of regular Bacardi Breezers. The abv remains the same at 5.1%.Bacardi-Martini said it had...
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Wine brands are called to arms
Rosie Davenport The number of wine brands on the market could be substantially reduced unless producers learn from fmcg heavyweights like Heinz, a leading supplier has warned. John Mills, MD at Grants of St James's Wines, which owns the...
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The measure of Strongbow
Does Bulmers' prize asset make it a prime takeover target? Rosie Davenport reports Cross-dressing is not a habit usually associated with cider lovers. But the image of Johnny Vaughan, decked out in a blonde wig and fashioned to resemble...
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wines in the bag
Bulgarian wine producer Boyar Estates is releasing several of its branded wines in a bag-in-box format. The move begins with two wines from its Blueridge and Domaine Boyar ranges a Merlot and a Cabernet Sauvignon. The packs have been designed...
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Gist goes further for Carlsberg-Tetley
Logistics provider Gist has expanded its contract with Carlsberg-Tetley to deliver to major supermarkets as well as to the brewer’s retail depot network for onward delivery to on-trade customers.The £100m deal over five years will include...