Alcohol <span id="Alcohol"></span> – Page 348
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Hall mark of quality
Bulmers has signed up Mick Jagger's former wife Jerry Hall for its latest TV campaign for Strongbow cider. She joins the brand's champion Johnny Vaughan for the latest commercial where she is seen downing a pint of cider. This is Hall's first...
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Major success in growing wine business for independent trade
Sir; After the most successful FWD Drinksummit ever in wholesalers' and suppliers' view, I was disappointed to read your headline Blueprint "useless" in the face of hefty discounting of wines' (The Grocer, May 19, p10). The article did a grave...
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Federation of Wholesale Distributors: Blueprint useless' in
The success of the Federation of Wholesale Distributors' Blueprint for Wine is being undermined by discounting in the multiple grocers and specialists. Kent independent retailer Phil Brown told the FWD Drinksummit conference this week: "A lot of...
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Agency switch
The UK agency for the Mitchelton wine brand is transferring from John E Fells to Mentzendorff at the beginning of July. This follows the decision by the parent company the Petaluma Group to consolidate its brands into one distribution house. Its...
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North Africa makes an impact with Morocco and Tunisia wines
North African wines have been attracting the attention of the wine industry. It is always looking for something new and a number of buyers and winemakers have been in the region sourcing interesting styles. One of the first off the blocks has been…
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Foster's places Feng Shui TV ad
Feng Shui is the theme for the latest TV ad in Foster's Honorary Australians campaign, on air from Monday on ITV, C4, C5 and satellite. The ad parodies Feng Shui and the world of Hollywood and gives the brand centre stage. It continues to use the...
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Tasting panel: VISTAMAR SOUTHERN BREEZE MERLOT
From Vinoceros. One of the new brands designed to raise the profile of Chilean wines Abv: 13% Price: £5.49 TARGET CONSUMER Nigel Hayes, 44 is a financial products trainer from Hackney, London. A rich, full-bodied red with flavours of plums...
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Austria's leading premium lager joins the Scottish Courage p
Another premium imported lager has been added to the Scottish Courage portfolio this month. The brewer is shipping in Austria's leading premium lager, Zipfer, which will join Beck's, Miller Genuine Draught and Kronenbourg 1664 in an already...
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Winecorp showcases new vintages from South Africa
The South African contingent will be out in force as quality wine specialist Winecorp takes its own stand for the first time, as well as appearing on the South Africa stand. Winecorp will showcase its new vintages, particularly the range of whites...
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Brintex decides Excel will provide a cooler location for Fai
On the eve of this year's London International Wine and Spirits Fair, organiser Brintex has put paid to speculation that the venue is changing by announcing a move next year to the London International Exhibition Centre (ExCel). There has been some...
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Bangla beer journeys on
A lager created to go with Indian and Bangladeshi food is being supported by a new ad campaign. Tube card ads for Bangla beer will be appearing this month on the London Underground. These feature a new look bottle of the brand, chillies and the...
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Multiples sign new Fitou
A new style of Fitou wine was launched in Asda and Sainsbury this month. Called Les Douze, it is the creation of 12 vineyard owners in the south of France who chose the best of their vines for the wine. The new style Fitou is a blend of Carignan,...
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Keen prices at heart of Brand Phoenix vision
The fast growth and consolidation in the UK wine industry has prompted three of its key players to join forces to exploit market opportunities. Greg Wilkins, former md of Gallo, Steve Barton, ex category manager at Halewood International, and Steve...
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WCV gears up for a firm Cape foothold in the UK
A new force in the South African wine industry is emerging from its base in Paarl. West Coast Vineyards has been running for three years but its profile in the UK has been very low. The first major change took place when it enticed internationally...
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Bringmywine.com sustainable'
Following its offline launch in December, bringmywine.com launched its online wine e-tail site this week. Wine director Kim Tidy said: "Our extensive market research showed the market for fine wine is increasing year on year and there is a customer...
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First impressions: Bertolli Olive Oil
Unilever Bestfoods wants consumers to regard its Bertolli olive oils like wine. Our guinea pigs try the Jilly Goolden approach. Teacher Tina Garnham and engineer Riccardo Meldoles live in Hove, East Sussex My partner does most of the cooking at...
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Mateus focus
First Drinks Brands is planning to bring its marketing expertise to bear on the Portuguese wine Mateus Rosé. New marketing director John Grieveson believes that it will be able to make Mateus more relevant to a younger audience. Since 1996 the...
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Brandwatch profile: spirits
Top 15 brands advertised (by media) £k Mar '00 - Feb '01 Total Press Cinema Radio Outdoor TV Total 30,961 ...
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Tasting Panel: 1998 COONAWARRA BIN 128 SHIRAZ
From Southcorp. Part of the range of wines from the much anticipated 1998 Australian vintage Abv: 13.5% Price: £9.99 TARGET CONSUMER Chris Rowe, 26, is a glazier from Neath near Swansea The packaging is in the style of most Penfold ...
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Sainsbury tests price elasticity with a premium wine box sel
Tim Palmer The most expensive wine box in the business is being launched by Sainsbury. It believes there is a new breed of wine box consumer which is prepared to pay a high price for top quality wine in bulk. The multiple is bringing out a £20...