Alcohol <span id="Alcohol"></span> – Page 349
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News
Revamped Kaliber aims for older men
The non alcoholic lager market is a shadow of its former self but Guinness still believes it can make money out of it. Such is its faith that it is spending £2m supporting Kaliber this year. This includes a £1m TV campaign which is planned to go...
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Drinks: Allied Domecq in tussle for Montana
Allied Domecq will find out next month whether it has any chance of getting its hands on top New Zealand winemaker Montana, which was snatched from its clutches in February by Australian brewer Lion Nathan. Montana is New Zealand's largest wine...
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News
Harp goes to Castle Eden
The latest resting place for Harp lager is set to be Castle Eden. This is the result of the restructure plan unveiled for Wolverhampton and Dudley. The Midlands regional giant which has been the subject of takeover rumours for a year has decided...
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Tasting panel: Prahova Valley Pinot Noir
From Halewood, first premium branded wine from Romania. Abv: 12.5% Price: £3.99 TARGET CONSUMER Steve Lampert, 32, is a manager at a data processing centre and lives in south east London This has a rather bog standard label. There's nothing...
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Tasting panel: MARSTON'S DOUBLE DROP
From Wolverhampton and Dudley. The first in a series of limited edition beers from Marston's, previously available on draught. Price: £1.69 Abv: 5.5% TARGET CONSUMER Chris White, 28, is a publishing sales executive from south west London This...
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Blue Nun sheds her old habit to display a fruity, New World
Distributors and brand strategists behind Blue Nun are praying for a turnaround in image and sales as the retro wine brand embarks on a global marketing drive. UK distributor Ehrmanns and brand owner Langguth Wines & Spirits have increased Blue...
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Stowells rush into print
The Stowells of Chelsea wine brand is being backed by a £1.5m media campaign which runs from now until October. The campaign, which is part of a £9m marketing budget for the brand this year, is running in national newspaper weekend supplements and...
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The art of Marc Xero
International Wine Services is running a promotion based on contemporary art for its wine brand Marc Xero. The promotion in conjunction with The Art Fund includes consumer competitions to win art weekends in London and subscriptions to The Art...
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Nuns vow to sell wine to Chinese
Nuns are not the sort of people you would expect to see at a food exhibition. Particularly when the exhibition is in Shanghai. So you can imagine our deputy editor's surprise to come across not one, but two nuns while visiting Sial China last week....
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Foster's repeats the formula that proved a racing certainty
Scottish Courage is planning to boost the profile of its leading lager Foster's in the early summer by introducing the latest development of its highlysuccessful Fostralia promotion. Each year since 1996 the brand has been supported by a major...
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Miranda gives Tesco a frosty look
An Australian family winemaker has thrown out the rule book on packaging to introduce its new wine. The bottle for ICE2 has been specifically designed to target style conscious, adventurous young consumers. It contains a Chardonnay varietal made...
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UDV squares up to Bacardi Breezer with new PPS entrant Arche
UDV has its sights set on being a dominant player in the premium packaged spirits market and is putting £10m behind its latest launch into the sector Archers Aqua. It has had spectacular success with Smirnoff Ice launched in 1999. This exceeded...
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Asda backs Sidekick
Asda has put its marketing weight behind the off-trade launch of Bulmers' new single shot schnapps, Sidekick. The brand has gone into all 241 stores and spirits marketing manager Mary McCarry said: "We are delighted with the consumer response. The...
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News
MERGER CREATES BOYAR ESTATES
The merger between Bulgaria's largest wine producer, Domaine Boyar, and land owner Vinprom Rousse will be called Boyar Estates. Much of Vinprom Rousse's 1,000 hectare landholdings surround Boyar's new £9m Blueridge Winery. The new group will be...
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Tasting panel: Temptation
From Wychwood. The Hobgoblin brewer's first move into cider. It is a collaboration with Brothers Drinks. Abv. 6.5% Price: 99p per 33cl bottle TARGET CONSUMER Carole Johnston, 46, research biochemist who works and lives in Oxfordshire As a...
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Category Report
Brandwatch Mintel category report: UK wine market: growth of
The UK wine market is currently prospering at 7% per annum. Between 1995 and 2000, sales of red wine increased from 280 million litres to an estimated 445 million litres, overtaking white wine's larger share in volume sales. Wine sales are growing...
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Gallo moves to the other side of the New World
Leading Californian winemaker Gallo is planning to take on the Australians at their own game by adding two Aussie styles to its Garnet Point range. When the brand was launched two years ago the twin varietals were all sourced from California but...
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News
Berries add bite to the Venom
Cranberry and Blueberry Ice flavours have been added to the Federation Brewery's Vodka Venom premium packaged spirits range. To make the most of the rapid growth in the sector the brewer introduced the range last year with orange and tropical...
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PLB looks to brands
Private Liquor Brands is increasing the emphasis it is putting on wine brands. The East Grinstead based company is a leading supplier of Spanish wines to the UK and a key player in the own label wine business. Marketing manager Pam Dunn said: "The...