Alcohol <span id="Alcohol"></span> – Page 352
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Lutomer moves
The distribution of the Slovenian wine brands Lutomer Laski Rizling and Tiger Milk is switching from First Drinks Brands to The Drinks Group. Lutomer was one of the leading white wine brands 20 years ago in the early boom in wine drinking. Its...
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Tasting panel: PENCIL PINE CHAMBOURCIN
From Bottle Green. Barrington is the first Australian wine company to export this hybrid to the UK where it has been listed by Asda. Abv: 13.5% Price: £5.99 ...
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Alcoholic drinks: Christmas best sellers
in association with AC Nielsen Christmas winners (value £000) Nov/Dec' 98 Nov/Dec' 99 ...
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Scooter power to drive 1664
Scottish Courage has switched the emphasis for its first major promotion of the year from Foster's to Kronenbourg 1664. For the last five years the brewer has unveiled big budget Fostralia promotions which it said had been a major success. This...
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Myliko acquires SA wine specialist
The Bolton based wine shipper Myliko has nearly doubled its business by taking over Hazeley Wines. Hazeley was set up in Chester in 1993 and specialised in supplying South African wines to the UK. Its acquisition should increase Myliko's turnover...
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Tasting panel: WKD ORIGINAL VODKA BLUE
From Beverage Brands. A fruit flavoured stablemate to Original Vodka Iron Brew. The two will be backed by a £9m budget including TV ads. Abv: 5.5% Price: £1.15-£1.19 TARGET CONSUMER Gemma Snook, 18, is a horticultural student in Alton,...
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Premium ale defies a flat beer market
Premium ale is continuing to be the most outstanding sector in a beer market which is struggling to achieve any growth. The latest ACNielsen figures show that pre Christmas beer sales were static at best when compared with the bonanza of the...
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Kingfisher Asda listing
UBSN has won a major distribution boost for Kingfisher lager with a listing in 200 Asda stores. The brand is the dominant player in the Indian beer market and is sold in 95% of the UK's licensed Indian restaurants. Kingfisher is planning to...
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US gives Caxton a whole New World
The profile of wines from Washington and Oregon will be getting a boost in the UK from leading New World distributor Caxton Wines. It has signed a deal to handle Stimson Lane's brands from the US Pacific Northwest. The company has developed a...
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Top companies: Grocery turns up trumps among best employers
Looking for a great place to work? Then you could do well to consider Asda, Bacardi-Martini, Bettys & Taylors, Bulmers and Iceland which have been rated the most staff-friendly employers in the UK grocery industry. The five feature in the 50 best...
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Captain is a a swell guy
Lifesize inflatable models of England rugby union captain Martin Johnson are on offer from Carlsberg-Tetley as part of the brewer's marketing programme for Tetley Bitter, centred on the Six Nations Championship. The brew is in the fourth year of...
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WKD gets blue mate and boost to spend
Exclusive Beverage Brands has increased the stakes in the premium packaged spirits market with a new variant for WKD and a 40% increase in the marketing budget for the brand. The Devon based company is bringing out Original Vodka Blue to partner...
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Booker builds Malt House
The first two in a selection of new wines to be added to the Malt House Vintners range have been unveiled by Booker. The two are both oak aged. The first is a Claret with a wholesale price of £19.99 for six and an rsp of £4.99. The ...
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German revival reflected by St Ursula and Villa Wolf
A competition designed to improve German wine's position in the UK has begun to pay off. The German Wine Institute provided £15,000 of marketing funding for each of the wine producer winners who put forward the best new wines and marketing...
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Merrydown drags sluggish Classic into competitive PET pricin
Merrydown is moving its new premium packaged cider Classic into the cut-throat pricing arena of PET cider. The major players in the sector, Bulmers and Matthew Clark, have been fighting it out in the PET arena with price and extra free deals. Both...
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Badger's Glory
Badger has called its latest Tesco Beer Challenge winner Golden Glory Ale. It is hoping to repeat the success of Golden Champion, which topped the spring 1998 competition. Last year Badger's volume sales rose 54% and its volume shares of the premium...
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Piat d'Or freshens up
Exclusive UDV's long running French wine brand Piat d'Or is undergoing a major revamp. The brand which dominated the UK wine market since its launch in the 1970s is being reblended and repackaged. It has become part of the Percy Fox portfolio...
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Tasting panel: ODYSSEY
From KWL Wines and Spirits. Another new brand coming on to the FAB market. It will be backed by marketing support. Some listings have been agreed. Price: 99p for 250ml bottle Abv: 5.4% TARGET CONSUMER Davina Iafrate, 26, is a housewife and...
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The Grocer focus on: acting on impulse
Analysis by Sheila Eggleston Independent retailers know all about the value of making their customers act on impulse whether through fridges well stocked with cold beers, or the use of eye catching confectionery fixtures by the till. That's been...
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Badger's sights are set on a second golden champion with Te
The Badger Brewery has stamped its mark on the Tesco Beer Challenge by winning the big brewer section for the second time. The brewer has made it to the final of the competition in its last five attempts. At the final judging last week Tesco beer...