Alcohol <span id="Alcohol"></span> – Page 353
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The Acid Test
>>consumers and buyers give their views on the latest launchesMichelob ultraFrom: Anheuser-BuschAimed at “modern consumers” who lead active lifestyles but still like a beer, Michelob Ultra claims it will open up a...
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The Acid Test
>>consumers and buyers give their views on the latest launchesBAILEYS GLIDEFrom: DiageoTurning Baileys into a year-round tipple is the motive behind this latest extension to the cream liqueur stalwart. Diageo is...
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A new Vintage
Shepherd Neame has given its Christmas Vintage Ale a new look for 2002. The Kent brewer has produced a festive gift box featuring Father Christmas, containing two 500ml bottles of Christmas Vintage Ale, together with an engraved stemmed beer glass. ...
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Knowing their place
Mike Myers is hamming it up in the latest Austin Powers movie. "Hey! Hey! Hey! Get your hands off my Heiney, baby!" says Myers, seconds before a bottle of Heineken beer appears in shot. Meanwhile, over in Albert Sqaure, Mark Fowler is mixing up a...
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Alcohol brands feature strongly in our look at the promotion
A host of alcoholic drinks brands were spotted on promotion by our store audit teams, and three make it into our chart. In particular, Caffreys and Strongbow were noted for making good use of multibuy promotions. Caffreys was on offer in the Spar...
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Catering for all opportunities
Foodservice outlets represent huge potential for sales says Sian Harrington If the confectionery giants get their way it won't be long before the lad propping up the local bar orders: "Two pints of lager and a packet of Twix, please." ...
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Wine critic launches own brand
She's the wine critic known for her flamboyant use of adjectives which have praised and panned a thousand bottles. But now Jilly Goolden is putting her money where her mouth is by launching her own wine brand. Western Wines has teamed up with...
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Egyptian buy
Heineken has bought Egyptian brewer Al Ahram for $287m in order to expand in North Africa. Heineken CEO Anthony Ruys said the company was looking to buy more companies in Russia, China and Latin America, as he unveiled an 11% rise in sales in the...
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Festive tie with Old Git
French wine brand Old Git is once again targeting the gift market with a Christmas set aimed at older male drinkers. Marketed as the "perfect gift for the Old Git in your life", the set, which will retail at £9.99, contains a bottle of wine and...
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Top 10 sugar confectionery brands
By value share1 Own label total sugar confectionery 2 Haribo gums/jellies total* 3 Bassetts Fundays total* 4 Maynards Wine Gums 5 Polo mints total* 6 Trebor Extra Strong mints total* 7 Trebor Softmints total* ...
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Heineken raises stake in Lebanese brewer
Heineken made its third foray into emerging markets this month with a 69% stake in LebanonÂ’s sole brewery Almaza for an undisclosed price.Earlier this week the Dutch brewer took a 25% stake in Florida Bebidas Costa Rica as well as...
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Heineken edges into Central America
HeinekenÂ’s expansion plans in emerging markets has continued with the acquisition of two breweries in Central America for $229m.The Dutch brewer has taken a 25% stake in Florida Bebidas Costa Rica as well as Consorcio Cervecero...
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Getting a bottle of wine from the back of the supermarket on
Getting a bottle of wine from the back of the supermarket on to the shelf can be as expensive as transporting it all the way from Australia to the store.If the wine is not in stock  that is, if it is not on the shelf when the customer wants ...
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Booths Buyers Bring Home Some Glittering Prizes
While not shouting about it, Booths Supermarkets continues to give the top five multiples a run for their money.Just last week, the retailer beat off stiff competition to claim the title of Overall Wine Merchant of the Year at the International...
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Patak's adds to sauce choices
Indian food brand Patak's is going upmarket with a new range of fusion' cooking sauces. The five-strong range includes orange zest korma, red wine rogan josh, saffron tikka masala, premium beer and mushroom balti and grilled pepper jalfrezi....
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Smirnoff Ice hits TV
Smirnoff Ice is back on TV with a new ad in the As clear as your conscience' campaign. The execution is part of a £14m investment for the brand over the coming year and features a girl nagging her boyfriend to redecorate their front room, when...
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Hardys wine drive
Hardys has launched a £300,000 media campaign to promote its wines through the national press, outdoor posters and at Underground stations. The 10-week drive aims to highlight the success of Hardys Nottage Hill Chardonnay 2001 at the International...
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Late nights ahead for Carling ad
The Independent Television Commission said 69 complaints were filed against the advert for its use of sexual innuendo. In it, a woman poured beer around the house and her boyfriend was shown licking up the trail which led to her bedroom - where she...
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Restaurant and Bar Show 2003
Restaurant and Bar provides a unique opportunity for those within the industry to meet, build upon client relationships and come face to face with suppliers of everything from fine food and wine to tableware, furniture, equipment, technology and...
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Abbot gets it up with a saucy ad
Rosie Davenport Greene King has found it pays to push advertising boundaries after sales of Abbot Ale surged following a saucy £500,000 advertising push. Sales of the beer rose by 22.2% in the first quarter of 2002 to the end of July...