Alcohol <span id="Alcohol"></span> – Page 354
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News
ScotCo's Crosthwaite moves on
SHS Sales and Marketing has created the post of on-trade development director for Roger Crosthwaite. He recently retired as the beer purchasing director for Scottish Courage and had worked for the brewer for 23 years. SHS md John Black regarded...
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Brewing: 1664 sales soaring
The growing strength of Kronenbourg 1664 has been highlighted in Scottish and Newcastle's interim results. In July the company formed a partnership with Danone's Kronenbourg beer business. Chairman Brian Stewart said volume sales of Kronenbourg...
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Carlsberg-Tetley wrongfoots Bass with £6.5m campaign for la
Carlsberg-Tetley has responded to taunts by Bass that other players were failing to support their brands by unveiling a £6.5m campaign for Carlsberg Lager. Last week Bass announced a £10m TV budget for its four key brands and marketing director...
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Guide To
The Grocer Guide to alcoholic drinks (an advertising supplem
The multiples have singlehandedly brought the UK wine business within reach of the mass market and now they are reaping the rewards. Sales are growing by 6% (volume) and 8% (value) as consumers grow in confidence and experiment with new styles,...
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1664's fatal distraction
Scottish Courage Brands is turning the heat up on its premium competitors with the latest execution of a series of ads for Kronenbourg 1664. The new ad, which breaks this week, shows a Latin beauty attracting much male attention as she sits at a...
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Guide To
The Grocer Guide to alcoholic drinks (an advertising supplem
UDV UK Ltd Templefields House River Way Harlow Essex CM20 2EA Tel: 01279 626801 Fax: 01279 633115 Customer inquiries: 01279 633330 It's party time in Tennessee In Lynchburg USA, home of Jack Daniel's, the biggest event in ...
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Brewers: Guinness to close Harlow
The Guinness brewery site in Park Royal, London, has been chosen as the new home for the sales and marketing operations of Guinness UDV Great Britain. The decision means that UDV's UK headquarters in Harlow, Essex, will close by April 2002, and ...
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Young's grows stouthearted
Young's hopes to double sales of its Double Chocolate Stout over the festive period with promotional activities in three major multiples. Its key bottled brand is Sainsbury's Beer of the Month for December, and features on a recipe card for...
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Tasting panel: Garnet Point Chardonnay Semillon
From Gallo. An addition to the Garnet Point range. launched two years ago, it has become one of the fastest growing wine brands on the market. Price £4.99 Abv: 13% TARGET CONSUMER Liz Ross Martyn, 25, is marketing manager at JCDecaux. She lives...
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Guide To
The Grocer Guide to alcoholic drinks (an advertising supplem
Constant reappraisal of the beer fixture and the way shoppers approach it is helping the brewers to keep their heads above water in a tough trading climate. The optimists believe they can sell the same amount of beer to consumers this winter as...
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Guide To
The Grocer Guide to alcoholic drinks (an advertising supplem
Cider has been fighting its way out of a period of under investment which was in danger of leaving it behind the rest of the long drinks market. The two leading companies Bulmers and Matthew Clark have been locked in a battle to build share...
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News
Duckstein cross first of its kind'
Holsten is hoping to repeat the success it has had in Germany with a new style of beer called Duckstein following its UK launch. The brewer claims it is a cross between an ale and a lager. Holsten UK marketing director Andrew Edge said:...
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News
Tasting panel: Banrock Station Sparkling Shiraz
from BRL Hardy TARGET CONSUMER The Grocer's marketing editor Karen Dempsey tackles this cherry-ish offering I am a big fan of red wine and fizz but not normally in the same glass. So it was with some trepidation that I approached this...
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News
Vodka PPSs a vital USP'
Nisa-Today's is offering its members the chance to capitalise on the rapid growth of the premium packaged spirits sector by introducing its own versions. These are based on Nisa's Kommisar vodka brand and have a competitive rsp of 89p. There are...
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News
UBS unveils value spirits
United Buying Services has produced a value range of spirits for independents which will be sold through major wholesalers. It has created Reshnoff vodka, Andre Philippe Napoleon French brandy and Highland Cairn blended Scotch whisky. These are...
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News
Limited edition for skol
A new limited edition packaging of Skol lager cans has been produced by Carlsberg-Tetley. This is in the run up to the brand's flagship sponsorship, the Skol World Darts Championships in December. The deal is now in its fourth year and this is the...
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News
Beer goes down a treat in c-stores
Convenience stores are playing an increasingly key role in the UK beer market and have increased sales by 21% in the last year. Their growing importance has been highlighted in a market report by Interbrew which showed they were performing ahead of...
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Off the wall
Californian winemaker Fetzer has redesigned the packaging of its premium varietal wines. In an effort to make them stand out from the wall of wine on supermarket shelves they now feature a divided front label. Each wine in the range features an...
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News
Packing Twelve Days into one
Oxfordshire brewer Hook Norton has introduced gift packs for its Christmas beer, Twelve Days. The company first produced the winter warmer six years ago and it now makes a regular appearance between November and January. The pack retails at £6.95...
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News
AB's discounting on Bud is leaving C&Cs out in the cold
The Landmark buying group has accused Anheuser-Busch of turning its back on the cash and carry sector. And md Mike McGee said the group was now "refusing to put any life into Budweiser because Anheuser-Busch is substantially discounting to other...