Alcohol <span id="Alcohol"></span> – Page 359
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Name: Neil Jardine
Position: Take-home director Company: Greene King The job: Jardine will take up his position on May 1. He will be responsible for driving sales of Greene King's ...
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Hardys boxes VR wines
Leading Australian producer Hardys is putting more punch into its boxed wine offering with the launch of two wines from its VR varietal range. VR Cabernet Sauvignon, Shiraz and Chardonnay were successfully launched last year in bottles and the...
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3.4% abv heineken faces the axe
Plans to axe the 3.4% abv Heineken Cold Filtered lager brand in the UK should be unveiled in September. The Dutch brewing giant has made no final decision but said the brand is likely to go by the end of 2003. The UK is the only place in the ...
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Bacardi-Martini's Breezer squeezes ruby grapefruit for all i
Bacardi-Martini is following the trends in the fruit juice market for the latest brand extension of its Breezer premium packaged spirit range. Its introduction of a Ruby Grapefruit style is hoping to mirror the success of the flavour in the chilled...
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Goiya tailored for UK tastes
A revised pack and new blends will be unveiled next month for the Goiya South African wine range. Importer Raisin Social has changed the look of the brand following consumer research last year. The aim has been to give it a more striking modern...
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Brook-Jones steps into an independent role at Waverley
Waverley Wines & Spirits has announced the appointment of Colin Brook-Jones to the newly created role of national independents manager. Brook-Jones will be spearheading a thrust into the cash and carry, wholesale and independent sector. He...
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2000 was a vintage port year
The port industry is celebrating the millennium again with the news that wines produced in 2000 are good enough to be declared as vintage port. Leading company Symington's has announced that all its major brands will be offering a vintage style...
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PPSs reel from Budget bombshell
Tim Palmer The massive 65% increase in the tax on premium packaged spirits has overshadowed the rest of the good news for the drinks industry in the Chancellor's Budget. A general freeze on wine, beer and spirits duty was welcomed and the micro...
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BOOKER GETS READY TO PARTY
Booker is offering a sale or return deal on a raft of products between April and the end of June to help customers make the most of the Queen's Jubilee and the World Cup. The deal covers all branded wines and spirits, plus the Booker own label...
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Late entry in ales
Marston's is hoping to repeat the success of its last two launches into the premium bottled ale market with a new brew, Late Hopped. Late Hopped is already lined up as Sainsbury's Beer of the Month in May, selling at a competitive £1.29. It will...
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Marc Xero Merlot switched to Italy
International Wine Services is switching continents for the source of its Marc Xero Merlot. It is leaving California and moving to Italy, which also supplies the Chardonnay for the other style in the range. The move will allow the company to put...
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Fuller's follows Fusion's fruit trend with cranberry Organic
Another brewer is reacting to the challenge to its traditional markets from premium packaged spirits by introducing a fruit flavoured beer. Fuller's has chosen cranberry, one of the leading flavours in the PPS sector, for an extension of its...
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Chandon Spain falls into line
Moët Hennessy is aiming to put some extra fizz into its sales figures with a packaging makeover for its sparkling wines. It has revamped bottles for the Argentinian and Spanish styles of its Chandon range. The new look brings them into line with...
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Mateus Rosé sticks its neck out as that iconic bottle gets a
Enduring wine brand Mateus Rosé has been given its first major packaging overhaul in more than 60 years on shelf. The Portuguese wine keeps its distinctive carafe-style bottle, although the new version is more compact and has a taller neck. A...
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Oz is an instant-win with Nottage Hill
Hardys is emphasising the Australian origins of its Nottage Hill wines with a consumer competition offering once-in-a-lifetime experiences downunder. The winemaker is flagging up the offer with a neck tag which is going on bottles of the brand...
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Woodward takes on strategic brands role for Allied Domecq
Allied Domecq Spirits & Wine (UK) has appointed Paul Woodward director of Champagne, wines and fortified wine brands. He will be responsible for the strategic development of brands such as Mumm, Harvey's Bristol Cream and Cockburn's port. Woodward,...
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Drink away with Falstaff
Thatchers is adding to its range of single variety ciders with the introduction of Falstaff and Redstreak. Falstaff apples are grown by the Somerset cider specialist in its own orchards. The cider will be listed exclusively by Waitrose from...
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Tesco works to change consumer perceptions with screw-cap ra
Tesco has upped the ante in the great cork debate, launching a collection of mid-range, screw-capped wines and attacking the cork industry. The Grocer last week revealed how an industry survey claimed 75% of UK consumers prefer cork closures....
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Black Tower aims to appeal to young
Younger drinkers are being targeted in a campaign to reinvigorate the classic German wine brand Black Tower. Two new styles have been added to the original brand following tests last year, while the packaging has been revamped. The wine is being...
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Stella and Carlsberg help drinks stack up more winning numbe
Morrisons continues to dominate the fascia chart this week with the same share as last week 29%. Sainsbury and Asda have both moved up the chart from positions three and five to two and three respectively while Safeway and Tesco have dropped....