Alcohol <span id="Alcohol"></span> – Page 363
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Incider dealing
Bulmers is launching an internet e-commerce site exclusively for its customers. The company believes its Incider Trading site will transform the relationships it has with the trade giving it all the information necessary to do business. Richard...
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Girl fun all over again
Halewood is renewing its campaign for the sparkling perry Lambrini with a TV and poster campaign starting this month. The latest advertising builds on the Lambrini girls just want to have fun' catchline from last year. TV ads worth £400,000 will...
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wheat beer launch
A wheat beer brewed and adapted to British tastes has been launched by Greene King. It has introduced Ruddles Wheat, a 5.3% beer sold in 500ml rip cap bottles retailing at £1.75.Take home sales director Stuart Hawthorn said: "It is a difficult time...
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MANAGEMENT BUYOUT FOR GREENCELL
Albert Fisher's £70m fresh produce division Greencell has been purchased for £1.4m in a management buyout. The company represents the earlier merger of the Saphir Group, Wentworth Import/Export, and Jacques Onona. It has closed the prepacking...
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Bacardi-Martini aims for Metz to emulate Breezer success
Bacardi-Martini is raising the stakes in the fast growing premium packaged spirits market with a £9.4m support package for Metz. The company has dominated the sector with Bacardi Breezer and was quick to launch Metz, V2 and Rigo to support it. Of...
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Tasting Panelists
THE EXPERT Arabella Woodrow Master of Wine and wine buyer for Forth Wines This is a deep garnet red colour with a pleasant savoury nose that is a bit heavy on the oak. At least it is not soupy like many commercial Riojas. It ...
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THE SHOW WITH A NATURAL PLUS
Be prepared to be amazed. Whether it's vegetarian caviar made from seaweed, an organic beer based on hemp or additive-free tobacco, Natural Products Europe 2000 has the kind of products you'll never see at more conventional trade shows. Now in...
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The future is multipacks
Two-thirds of all off-trade beer volume will be in multipacks in three years' time. This was the ambitious prediction by Bass sales director John Holberry, who said this was one of the key reasons independents and specialists were losing their...
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California crop gets makeover
Matthew Clark is planning to take the Californian wine market by storm with the launch of an all-encompassing range from the US. The company is making use of the resources of its new parent company Canadaigua to introduce a collection covering all...
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Bass goes for goals in English push but hits a different not
Bass has developed a two pronged attack in its efforts to take the lion's share of beer sales this summer. The emphasis is on two key brands, Carling in England and Wales, and Tennent's in Scotland. The brewer will be capitalising on its...
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Primitive character
Casa Girelli has added a Primitivo di Puglia to its Canaletto winemaker's choice range. Managing director Stefano Girelli said: "Primitivo is a grape with great character and Puglia is one of Italy's most exciting wine regions." The Canaletto...
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VIZ. DANONE
The link with Danone turns S&N into a player with global potential and one likely to give its predator rivals brown trousers says Tony Brown Sid the Sexist became the epitome of a beer drinking lout when he first appeared in student cult magazine...
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T ASTING PANEL 2
THE EXPERT Arabella Woodrow Master of Wine and wine buyer for Forth Wines This has a medium orange/gold colour and a rancid nose. It has a sweet rather woolly flavour. Perhaps a Golden Delicious apple flavour, but the sweetness dominates...
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Benefits from Bulgarian wine
Bulgarian wine is good for you, according to the results of a research project at Glasgow University. This took 16 red wines from Chile, California, France, Spain and Bulgaria and measured the amount of anti-oxidants they contained. Antioxidants...
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Bat returns to boost spring Bacardi campaign
Bacardi is bringing out its bat again for a spring advertising push behind its leading white spirit. The company is spending £3m on TV and posters. It is bringing back the Boxer ad launched in November and this will run until the middle of next...
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Nun and Tower bring in reds
The hard work put in by the German wine industry to revive its fortunes in the UK is beginning to pay off. The steep declines of the '90s have been arrested. Last year the sector in the UK grew 1% by volume, although its share of the total UK ...
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John Smith's aims high with no nonsense spend
Scottish Courage is pumping £19m into John Smith's Bitter this year in the hope of making it one of the top three beer brands in the UK. The megaspend 60% up on last year's £12m budget includes pack changes for both Extra Smooth and JS Bitter,...
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RETURN FROM CUBA
A lager originally brewed by Bacardi in Cuba is returning to the UK market. Hatuey Beer is now brewed in the US and Puerto Rico and is being imported to the UK by the Cuban Beer Company. The brand has, in the past, been listed by Safeway and ...
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Classic answer to apple lager image
Cider is being sold as cheap lager made from apples according to Merrydown which is launching a new brand to the trade this month. As he unveiled Classic, a 4.7% abv cider made from culinary and dessert apples, sales and marketing director Kevin...