Alcohol <span id="Alcohol"></span> – Page 365
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The Director General of Fair Trading is inviting written rep
Pernod Ricard has denied reports that French wine firm Castel Frères is the only company left in the bidding for Oddbins, which Pernod is expected to sell after it has acquired the chain as part of the Seagram portfolio. French food giant Danone is...
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Simplicity, with Fruits of France
Boutinot is aiming to ease consumer confusion over French wines by bringing out out a simply titled Fruits of France range. Four single varietals Chardonnay, Cabernet Sauvignon, Merlot and Syrah make up the offering and have been chosen because...
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Archers revamp
Archers Schnapps has been redesigned as part of Guinness UDV's multi-milliion pound support for the brand this year. The new look 70cl bottle hits shelves in the multiples next month and will be rolled out in other pack sizes and trade channels...
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Multiples focus on major wine deals
Tim Palmer The multiples are putting their weight behind major deals in the wine aisles in a pre-Christmas push to attract consumers' attention. So far the beer and spirits shelves have remained relatively unscathed as the grocers focus on wine to...
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Odds are on Asda's Beaujolais
The race to offer the cheapest Beaujolais Nouveau this week was almost certainly won by Asda which was selling the new vintage at £2.98 a bottle. This year's wines are similar in style to last year's according to Patriarche, which launched its...
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Scandia lager grows feisty with age
Landmark has launched a collection of offers on Scandia, its own label lager range. The 21-year-old brand has also been given a new look to help it compete with the keen pricing from the major brands. A spokesman said: "It competes on quality and...
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Bass brings an ale icon back home for trial in Sainsbury
Tim Palmer The UK's leading beer export Bass Pale Ale is being sold in the UK for the first time in over 200 years. The beer that has been doing very well over there it sells a total of 330,000 pints a day in more than 50 ...
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Pure Vodka gives VK a kick
GBL International is adding a full strength upmarket vodka to its successful VK Vodka Kick premium packaged spirit (PPS) range to give it extra credibility. While the rest of the industry has developed PPS brands from established well known spirits...
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Archers comes out to play
Guinness UDV is spending a massive £8.5m on its Archers brand in the last two months of the year. It has lined up a new TV ad, press advertising, price promotions, sampling exercises and free taxi rides for girls over the next seven weeks. The new...
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Morrisons goes for £4.99 Bordeaux
Morrisons has dropped its £2.99 own label Claret in favour of a £4.99 wine which will be the chain's only own label Bordeaux red. The chain is one of the first to abandon the sub £3 price point for own label Bordeaux and the move is part of an...
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River Route wines flow
Reh Kendermann is adding a new premium wine, La Cetate Merlot to its River Route range of Romanian wines. The German company and Halewood International (see p66) are among a small number of businesses helping to resurrect the Romanian wine...
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Malibu could hold key to Seagram deal blocked by worries ove
The future of Diageo and Pernod Ricard's bid to buy up Seagram's wines and spirits empire could lie with the Malibu brand. The deal was blocked this week by US competition authorities but both Diageo and Pernod Ricard are confident that further...
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Don Cortez pays his dues
Landmark's exclusive relaunch of the classic Spanish wine brand Don Cortez this autumn has beaten expectations, according to the cash and carry. The brand was launched in the 1960s but in the last few years has had little support. Grants of St...
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Scots failed to go for McEwan's SPA
Scottish Courage has axed McEwan's SPA after only 18 months on the market. The brand was designed to put some life in the Scottish beer market and was a combination of ale and lager styles. It was backed by a £2m budget but failed to capture the...
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MULLED WINE TURNS CONVENIENT
A ready to drink mulled wine in a box has been created by Matthew Clark to capitalise on the seasonal market for the drink. It has extended its Rougemont brand to create Spice, a mix of red British wine flavoured with cinnamon, cloves, nutmeg,...
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Stowells makes it 3-cornered fight for Christmas slot
The fight for brand leadership in the wine market could feature a new contender this winter following the emergence in the summer of Stowells of Chelsea as a brand to be reckoned with. The battle for the top spot has been between Gallo from...
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Nigel Wild, Spar, Ulverston, Cumbria
We don't expect a significant increase in pre Christmas sales where we are. We put special offers on via James Hall and the first week in December is when the special beer prices start. James Hall is not doing its usual roadshow this year. Instead...
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beer: another cut-throat christmas
but independents have a chance to make the most of smaller multipacks and chiller displays now the multiples have cleared clutter from the fixture All the excitement in the beer fixture at Christmas is likely to be price driven. The multiples...
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wine: fanfare for the common man
The New World has muffled elitism and is now playing to its strengths to push at the £5 barrier, and make radical changes to entry level styles W ine is set to take centre stage in drinks aisles across the country this winter as retailers attempt...