All Alcoholic drinks articles – Page 163
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Comment & OpinionDiageo spots potential of ‘zero proof’ adult soft drinks
Temperate readers will be pleased to learn ‘zero proof’ is set to be the next big thing in the booze aisle
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NewsGordon & MacPhail recruits international sales director
David King has joined the business after more than 20 years in the drinks industry…
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NewsCharles Wells hikes IPA sales forecast with digital offer
Brewer said cashback offer had a 21% redemption rate
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Analysis & FeaturesEuro 2016 footy gives short boost to alcohol promotions
Alcohol saw the biggest growth in promotions of any category – up 1.09% to account for 22.26% of offers
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NewsBeefeater gives its London Dry Gin a 'capital' makeover
The new packaging, rolling out now, features a hand-drawn map of London that captures the ‘rich tapestry’ of the city
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NewsJacob's Creek rolls out the Double Barrel premium wine range
The newly launched wine is a premium red shiraz made with “high-quality fruits”
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NewsCranes serves up 'healthier' trio of cranberry ciders
The 4% abv drink is brewed with crushed cranberries, with added ‘real’ fruit juices
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NewsNew Amsterdam vodka launched by E&J Gallo in 35cl bottle format
The premium tipple is available in the smaller size from the impulse and convenience channels now
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NewsCarlsberg UK to outsource porterage to DHL’s Tradeteam
The brewer will no longer provide its own porterage services
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NewsCorona to host stages at Lovebox and Citadel music festivals
The fast-selling brand promises ‘chilled beach tunes, upbeat melodic and deep house music’
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NewsMcGuigan launches Borders Aussie wine duo into the Co-op
The Borders duo comprises a shiraz and a chardonnay
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NewsKopparberg cider rolls out summer sharing 'Kopparkeg'
The limited edition Kopparkeg will be available from Morrisons and Asda from mid-July
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NewsCorona lager sales rocket as AB InBev backs promotions
The change in fortune for Corona follows AB InBev putting “unprecedented support” behind the brand
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NewsC&C Group discontinues Magners flavoured ciders
C&C Group has discontinued production of Magners flavoured ciders to re-focus on the original apple variant
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NewsMorrisons adds There’s A Beer For That activations to stores
The partnership launched in 492 stores across the UK this week
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Category ReportDrinking games: beer & lager category report 2016
With cider and lager sales falling fast, could this year’s summer of sport help give the sector the shot in the arm it needs?
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NewsHeineken launches first TV push for premium Amstel lager
The ad will makes its debut tonight (20 June) during the England v. Slovakia match…
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NewsCono Sur celebrates Tour de France tie-in with limited labels
Created by artist Eliza Southwood, the labels picture a cycling race in a Chilean landscape
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NewsBargain Booze holds first big trade event
More than 80 suppliers gave retailers insight into merchandising, NPD and category trends
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NewsSol lager gets 'ready made' cool box with insulated packaging
The Sol Cool Box, available now, contains 18x330ml bottles