All Alcoholic drinks articles – Page 200
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Analysis and Features
Let There Be Beer: The experts weigh in
Five major breweries have joined forces in an attempt to reinvigorate Britain’s beer market with the Let There Be Beer Campaign. Here, experts give their opinions on the initial ad…
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News
English winemaker Chapel Down secures £4.3m for expansion push
English winemaker Chapel Down is set to expand production of its wines and beer business after securing £4.3m of new equity funding.
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News
Rudgate gets Jorvik mini-kegs into Yorkshire Tesco stores
Yorkshire-based Rudgate Brewery is rolling out a five-litre keg of blonde ale to Tesco…
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News
Let There Be Beer push fails to impress marketers
A TV ad designed to help drive sales across the beer market has fallen flat with marketers…
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News
Sainsbury's slashes Diageo promos in 'huge rift'
Sainsbury’s has dramatically reduced the number of Diageo promotions in its stores following a “huge rift” between the two…
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News
Tesco’s Facebook friends help design new South African wine
Tesco is to launch a bespoke wine brand that has been created by consumers via a social media campaign, bypassing more traditional routes to market.
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Category Report
Beer & cider: a case of brewer's droop
A cut in ‘unsustainable’ deals has hit beer sales hard. Even cider is starting to flag. Will efforts to restore value help…
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Category Report
Rock on! Ale meets music as stars brew up a storm
Beer is the new rock’n’roll. Look no further than the glut of new beers brewed by bands over the past year for proof.
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Category Report
A Good Call? Foster's cuts its ad spend
We’ve been seeing plenty of the Good Call duo of late, despite Foster’s cut in spend.
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News
Cott mixers & soft drinks get 200ml size
Cott Beverages is rolling out a collection of its soft drinks and mixers in a new 200ml format…
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News
Bass ale revamp reflects trademark history
Brewer AB InBev is giving its Bass brand a makeover to capitalise on the growth in sales of premium bottled ales…
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News
WKD to keep canned Blue multipacks in range
WKD is making a four-pack canned version of its bestselling WKD Blue a permanent addition to the range…
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Analysis and Features
Will the big brand beer push reverse sharp drop in sales?
Executives from five of the UK’s biggest breweries called time on historic rivalries this week to work together and try and turn around the category’s fortunes…
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News
Greene King beer sales lifted by bottled ales and ad spend
Greene King, supplier of beers including Old Speckled Hen and Abbot Ale, has reported an increase in turnover for the year to 28 April.
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Category Report
Miller 18-beer pack proves a hit
Miller Genuine Draft is borrowing a cool idea from Savanna Cider in a bid to revive flagging sales…
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Category Report
Lager gets lively as 1664 ousts Beck's
Ooh ahh, Cantona. With a little help from new TV ads starring the goal-scoring Gaul…
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Category Report
Mixed packs offer risk-free way to experiment
A multipack is not just for Christmas these days - or Father’s Day for that matter…
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Category Report
The beers that do what they say on the bottle
While brewers and retailers have puzzled for years over ways to boost the gastronomic credentials of beer…
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Category Report
Focus on beer & cider - Kantar Worldpanel
The market hasn’t done well over the past 52 weeks and has failed to continue its strong 9.7% growth we saw in the previous year…
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Category Report
Cidre turns cider into a pricier affair
In just two years, Stella’s done a lot for cider…