All Alcoholic drinks articles – Page 209
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Category ReportA Good Call? Foster's cuts its ad spend
We’ve been seeing plenty of the Good Call duo of late, despite Foster’s cut in spend.
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NewsCott mixers & soft drinks get 200ml size
Cott Beverages is rolling out a collection of its soft drinks and mixers in a new 200ml format…
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NewsBass ale revamp reflects trademark history
Brewer AB InBev is giving its Bass brand a makeover to capitalise on the growth in sales of premium bottled ales…
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NewsWKD to keep canned Blue multipacks in range
WKD is making a four-pack canned version of its bestselling WKD Blue a permanent addition to the range…
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Analysis & FeaturesWill the big brand beer push reverse sharp drop in sales?
Executives from five of the UK’s biggest breweries called time on historic rivalries this week to work together and try and turn around the category’s fortunes…
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NewsGreene King beer sales lifted by bottled ales and ad spend
Greene King, supplier of beers including Old Speckled Hen and Abbot Ale, has reported an increase in turnover for the year to 28 April.
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Category ReportMiller 18-beer pack proves a hit
Miller Genuine Draft is borrowing a cool idea from Savanna Cider in a bid to revive flagging sales…
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Category ReportLager gets lively as 1664 ousts Beck's
Ooh ahh, Cantona. With a little help from new TV ads starring the goal-scoring Gaul…
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Category ReportMixed packs offer risk-free way to experiment
A multipack is not just for Christmas these days - or Father’s Day for that matter…
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Category ReportThe beers that do what they say on the bottle
While brewers and retailers have puzzled for years over ways to boost the gastronomic credentials of beer…
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Category ReportFocus on beer & cider - Kantar Worldpanel
The market hasn’t done well over the past 52 weeks and has failed to continue its strong 9.7% growth we saw in the previous year…
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Category ReportCidre turns cider into a pricier affair
In just two years, Stella’s done a lot for cider…
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Category ReportCan 'mega' cans help reverse falling sales?
Bottles are flattening cans in beer and cider. “In the retail environment, the bottle is king at the moment,”…
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Category ReportOld brands turn to new variants as growth slows
Using the safety net of an existing brand to introduce a variant is nothing new to the drinks aisle…
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Category ReportHobgoblin's wickedly strong year
Ale has enjoyed decidedly mixed fortunes over the past year.
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Category ReportMultiples increase promo activity in price-match war
There may have been an 18.3% decline in beer & cider deals by the 10 most promoted brands in the past year…
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Category Report
A big year for NPD
Aspall’s newest cyder celebrates the centenary of composer Benjamin Britten, who lived in Aspall’s Suffolk heartland…
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NewsBrewers combat falling sales with 'Let There Be Beer' campaign
The brewing industry today launched a major campaign to try to reverse falling beer sales and re-invent the image of the sector in the minds of consumers.
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NewsBeer adverts slated as outdated and stereotypical
British consumers have rapped beer advertising for being ‘outdated’ and ‘stereotypical’.
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NewsBrewDog taps beer drinkers for £4m in latest crowdfunding push
Independent brewery BrewDog is reviving its Equity for Punks crowd-funding scheme to raise £4m to scale up production of its craft beers, develop its brewery and grow its craft bar division.