All Alcoholic drinks articles – Page 22
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News
AB InBev lowers Leffe abv to ‘better suit’ UK drinkers
The abv change will help AB InBev offset higher inflation-linked duty rates
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News
Camden Town Brewery and HP Sauce launch ‘tangy’ Brown Ale
The beer used a sour yeast strain to recreate HP Sauce’s signature taste, Camden Town Brewery said
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News
Wu-Tang Clan’s RZA launches Ballantine’s whisky-inspired sriracha
The NPD is billed as offering ‘soft red apples intermingled with ripe pear and creamy caramel’
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News
Seedlip founder launches new non-alcoholic drinks venture
Pollen Projects’ first proposition is a duo of ‘Light’ and ‘Dark’ cocktail bitters
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News
William Grant & Sons readies launch of Crooked Still Irish whiskey
The company’s US trademark application revealed Crooked Still would be an Irish whiskey aged in bourbon casks
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News
Timothy Taylor’s gets green light for £9m expansion plans
Timothy Taylor’s expansion was necessitated by demand in the off-trade for its beers, its CEO said
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Comment & Opinion
Hannah Waddingham leads Baileys’ Christmas campaign
Baileys probably thought hiring Hannah Waddingham to star in its Christmas ad couldn’t go wrong
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News
Drty overhauls RTD branding to downplay hard seltzer association
Drty is ditching the hard seltzer tag
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News
SHS Drinks overhauls WKD X range with ‘trend-led’ flavours
The new variants reflected ”increasing RTD consumer preferences for enticing fruit flavours”, WKD said
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Events & Awards
The Grocer’s New Product & Packaging Awards 2023: Alcoholic Drinks
Judges were almost unanimous in their praise for Wainwright Ale’s easy drinking taste
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News
BrewDog shuts Hawkes urban cidery due to ‘rampant inflation’
Hawkes’ London home, in Bermondsey, is no more
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News
Pernod Ricard targets food lovers with new wine brand Greasy Fingers
The new range would challenge “traditional boundaries of wine and food pairings”, Pernod Ricard said
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Category Report
Why cocktails are going posh (not just in Chelsea)
Premium RTDs are soaring. Made in Chelsea’s Jamie Laing and Sophie Habboo even had them at their wedding. Who’s cashing in?
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Category Report
How to avoid the ASA’s ire
As George the bear knows, navigating advertising rules is fraught with danger for booze suppliers. So, how can they get it right?
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Promotional Features
How alcohol manufacturers can fortify profitability and competitiveness
With grocery inflation decreasing, the economy shifting and the consumer landscape rapidly evolving, how can beverage manufacturers shift the focus from revenue growth to margin realisation?
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Videos
American Whiskey in the UK: a masterclass from Jim Beam’s great-grandson
The UK’s whisky scene is growing and American whiskeys are aiming to capitalise on that growth says Limestone Branch’s master distiller Stephen Beam
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Comment & Opinion
Peroni braves the snow for first winter campaign
The ad takes place in Turin, purportedly during a period of record snowfall
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News
Diageo discontinues Guinness Cold Brew Coffee Beer
The beer had been billed as a permanent addition to the Guinness stable
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News
Media Bites 3 November: Sainsbury’s, Amazon, Beyond Meat, Heineken
Amazon has come under fire from the Federal Trade Commission regulator in the US
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News
Gosnells rebrands sparkling meads in bid to steal share from cider
Gosnells’ lower strength, fizzy meads are designed to be drunk like beer or cider