All Alcoholic drinks articles – Page 228
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NewsWKD Purple limited edition
Beverage Brands is releasing its first limited WKD edition, backed by a £3m campaign. WKD Purple, available from next month, has the same 4% abv as its Blue, Red and Iron Brew (permanent) stablemates. The edition, available for...
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Analysis and FeaturesStella launches a cider? How very ‘reassuring’, say rivals
Will AB InBev reverse slowing category sales or is it taking too much of a risk venturing out of its heartland, ask Anna-Marie Julyan and Alex Beckett
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NewsJim Beam turns to sport in new marketing focus
Jim Beam plans to steer its marketing away from rock 'n' roll themes and onto sports to boost its profile as the challenger brand to Jack Daniel's. Annual sales of Bacardi Brown-Forman's Jack Daniel's are 15 times bigger than Jim Beam in...
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NewsHeineken is official lager of London Olympics
Heineken has been unveiled as the official lager of the 2012 Olympic Games in London. The deal hands Heineken UK exclusive rights to serve its beer and cider brands at all venues for the sporting jamboree, as well as sponsorship rights for Team GB.
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News
Playboy energy drink gets Makro debut
The new Playboy energy drink has secured a nationwide listing with wholesaler Makro. The drink, which sports the famous Playboy rabbit head logo, last year signed up model and actress Kelly Brook as the face of its UK launch.
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NewsStella launches cider brand extension
Stella Artois is set for a dramatic move into cider, The Grocer can reveal – the first time a leading lager brand has crossed the category divide. Stella Cidre, a 4.5% abv premium cider, will be brewed exclusively for the UK market in Belgium.
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Comment and Opinion
Doom and boom
Spring may not yet be in the air but two of the drinks trade’s heavyweight players today kicked off seasonal offensives. Months of suitably wintry doom and gloom surrounding beer prices and the challenges faced by Britain’s biggest beer brands were punctuated first by The Grocer’s world exclusive that Stella ...
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NewsConstellation name change to Accolade signals upmarket move
The European business of Constellation has been renamed Accolade Wines following the completion of its sale to Champ Private Equity. The business, which also includes the Australian arm of Constellation Brands, said its new name indicated “an intention to pursue high standards in everything it does”.
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NewsHendrick’s jumps on the adventure bandwagon
Ever further and faster seems to be the spirits industry's latest motto, as high-flying Hendrick's gin joins the ranks of brands promoting adventure in new marketing campaigns. The First Drinks brand is launching a global series of...
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NewsBlossom Hill returns to promos with holiday giveaway activity
Diageo's wine division Percy Fox plans to end winter gloom and brighten up the wine category with Blossom Hill's £1.2m Taste the Sunshine campaign. The press and outdoor activity will break on 15 February and marks a record spend for...
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NewsCodorníu TV deal to help increase Cava knowledge
Spain's leading Cava brand Codorníu plans to "hang its hat" on the burgeoning supper club movement, as it makes a TV debut sponsoring new Channel 4 show The Secret Supper Club. Hosted by wine expert Olly Smith, the 10-week series starts...
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News
Commodities: Pressure mounts on price of the British pint
Taxation and the threat of minimum pricing are just the tip of the iceberg for beer suppliers. The cost of key ingredients is rising too, says Robert Miles
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News
Beer prices to rocket as cost hikes hit industry
The price of a pint of beer could rise by as much as 10%, or 30p, experts are predicting, as the soaring cost of barley adds to the above-inflation increases in duty and VAT. As Whitehall announced plans to ban "below-cost" sales of...
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NewsChina wine could leapfrog Aussie production levels
China's economic explosion will help it leapfrog Australia in wine production, according to wine exhibition organiser Vinexpo. Latest findings from Vinexpo indicate the superpower will jump from the tenth biggest wine producer in the...
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NewsAspall sets out stall to make vinegars as popular as olive oils
Cider and vinegar-maker Aspall has launched a campaign to overcome consumer '"fears" about vinegar and make it as popular as olive oil. Aspall, which produces more than half of the UK's £22m speciality vinegar including cider and...
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News'Open your world' says new Heineken slogan
Heineken has unveiled an enigmatic new strapline – ‘Open your world’ – in the latest phase of a major multimedia advertising push.
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NewsWhat’s in the stars for UK wine now Constellation has gone?
Constellation’s exit presents a gloomy prognosis for low to mid-tier wine. What went wrong, and will there be more casualties, asks Anna-Marie Julyan
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NewsNZ wine’s organic goal ‘not about oversupply’
The New Zealand wine industry insists that its new target to be 20% organic by 2020 is not part of an attempt to solve its oversupply issues, but a means to boost its green image and further differentiate its wines. The target, set this...
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News
Dine In without wine? Forget it, say shoppers
Boozy Brits have forced Marks & Spencer to backtrack on any plans to ditch wine from its Dine in For Two for £10 offer after an alcohol-free "test" went down like a lead balloon. M&S ran the booze-free version of its much-copied...
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News
Samba time for Salto via carnival role
A former Diageo innovation director is hoping to lift people out of their new year gloom with a new Brazilian tipple. Salto, a citrus-flavoured cachaça (rsp: £10.95), has been available in selected specialist drinks outlets since last...