All Alcoholic drinks articles – Page 234
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Comment & Opinion
The only thing worse than being talked about
Few people these days will believe there’s really no such thing as bad publicity. Even so, most marketers would consider a few snarky comments from internet critics a price worth paying for acres of free coverage.
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News
No smooth outcome as Stella 4% sales fall
Sales of Stella 4% - hailed as the most successful alcohol launch of the past 10 years - have crashed by more than 30% over the past 12 months. The beer, which was developed for the UK market and debuted in August 2008, was called the...
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News
Tesco is hauled over coals after wine pricing ‘error’
Alcohol Concern has raised doubts over Tesco's commitment to responsible retailing after the supermarket this week sold wine at 4p below duty plus VAT.Tesco was selling a six-bottle case online for £12.78 equivalent to £2.13 a bottle ...
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News
Brothers canned pear cider for festivalgoers
Brothers is launching its Festival pear cider in cans for the first time this month as part of a wider move into the format. Festival cider will be available in 12-packs of 440ml cans (rsp: £12) and follows the launch of Strawberry in...
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News
Brothers Cider makes canned debut
Brothers Cider is now available in cans for the first time. Eight-packs of the 440ml cans are already available to the off trade, with 12-packs due out later this month.
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News
The wine world’s great secret heads for London
The profile of Lebanese wines "one of the wine world's great secrets," according to one Master of Wine is set to be boosted by its debut appearance at the London International Wine Fair. Generic body, Wines of Lebanon, will be attending...
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News
Focus On Wine & Champagne: Champagnes sparkle and lights shine
Champagne and prosecco are selling well, but other wines are facing slower growth. Will premiumisation, promotions and innovations make a difference? Simon Creasey reports
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News
Focus On Wine & Champagne: Innovations
Waitrose this month started stocking Cienna Rosso (rsp: £9.99), a sparkling red wine with an abv of 7.5%. The cienna grape was created by crossing sumoll, from Spain, with cabernet sauvignon, resulting in a wine with a "creamy palate with plenty of acidity and juicy flavours".
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News
Clink launches online so indies get a taste of ‘buying like Tesco’
A new online wine buying club has launched that is designed to help independents, wine merchants and parts of the on-trade "buy like Tesco". The Clink Buying Club, part of London-based distributor Clink Wines, is free for users to...
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News
Hottest Easter since records began puts eggs in meltdown
Easter confectionery sales were "hammered" by the hot weather as shoppers swapped chocolate for a cold beer over the Easter Bank Holiday. As the mercury hit 27.8C, during the hottest Easter since records began, sources revealed Easter...
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Comment & Opinion
Ad of the Week: Strongbow’s sofa saga is more graft than craft
Carlsberg’s new campaign positions it as a ‘reward’ rather than the kind of foaming punishment in a glass over-refreshed rugger-buggers sometimes impose on each other, say. But wait! That acrid smell you whiff is stale Strongbow, the…
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Analysis & Features
Acid Test: Tails Espresso Martini
The do-it-yourself format of Tails and the higher alcohol content (18% abv) will help it stand out among its bigger-brand rivals
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News
Swedish cider hopes to change UK tastes
A new Swedish cider is heading over to the UK to offer a "new flavour profile" to British cider fans. The 4.5% abv Briska comes from Spendrups, one of Sweden's largest breweries, and was launched there last year. It is described as being...
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News
Morgan’s Spiced gains a Captain
Golden rum Morgan's Spiced has been promoted to Captain as part of a rebranding by owner Diageo. Rolling out in June, the word 'Captain' will be added to the product's name to align it more closely with its stablemate dark rum.
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News
Cruzcampo aims to get drinkers sharing their beer like wine
Brits are being encouraged to treat beer more like wine by switching to larger bottles for sharing with friends. Distributor The Morgenrot Group is ramping up activity around Spanish beer Cruzcampo after securing exclusive rights to...
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Analysis & Features
Acid Test: Hollows Superior Alcoholic Ginger Beer
Hollows Superior Alcoholic Ginger Beer describes itself as the ‘thoroughbred’ option in the growing alcoholic ginger beer category.
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Comment & Opinion
Wine and reason
At the start of the year Constellation threw up its hands in despair at the UK’s habit of buying whatever wine is on promotion, selling its UK business to Aussie private equity group Champ at an appropriately hefty discount.
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Comment & Opinion
Editor's Comment: Carlsberg confusion shows the risks of ‘slogalisation’
You change a great strapline at your peril. So when news emerged of Carlsberg's new global slogan 'That calls for a Carlsberg', we all scratched our heads. What was wrong with 'Probably'?
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Comment & Opinion
Ad of the Week: Heineken's late entrance only just worth the wait
Heineken's The Entrance aired globally last year but, like a Hoxton dandy fashionably late to the party, hit UK screens this week.
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News
No ‘probably’ about it: Carlsberg keeps slogan
Carlsberg will continue to use its classic 'Probably the best lager in the world' slogan in the UK despite the introduction of a new global strapline.