All Alcoholic drinks articles – Page 240
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NewsHeineken UK recruits rock band for ads
Heineken UK has recruited rock royalty to help raise the profile of its Kronenbourg 1664 brand in a new TV campaign. The 'Slow the Pace' ads will run across TV and press from this week, showing rock band Motörhead performing a slowed down...
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Analysis & FeaturesAcid Test: Wagon Tree Chenin Blanc
Treasury says the new tipple will plug a gap in the growing South African wine category for a contemporary premium-quality brand at an affordable price.
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Comment & OpinionDiageo's Champagne moment
Today one of Diageo’s many overseas interests hit the acquisition trail, with East African Breweries splashing out $60m on rival Serengeti. But the Guinness brewer has rather bigger fish to fry on the deal markets.
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NewsThe resealable top for sparkling wines
Tesco is launching Zork a new resealable top for sparkling wine that it says will "revolutionise" the market. The retailer has an exclusive deal to launch the new device in the UK, and says it could have a similar impact on sparkling...
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NewsThe beer hunter: Molson Coors' Mark Hunter
Molson Coors boss Mark Hunter has been on the lookout for new beers – and just bagged Corona Extra. He tells Anna-Marie Julyan it will help transform the company’s fortunes
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NewsGlenfiddich ads replace heritage with lifestyle
Glenfiddich is ditching the "heather and weather" imagery used in traditional single malt whisky advertising for a new emphasis on lifestyle and tasting notes in a bid to entice drinkers from other spirits. The new global ad campaign, One...
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NewsNCS announces first commercial partners
The National Convenience Show has unveiled its first raft of heavyweight partners, with Booker, Imperial Tobacco, Heineken and Robert Wiseman on board. The show, which replaces the annual Convenience Retailing Show, takes place at...
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Sainsbury’s adds more fine wines to its range
Sainsbury's is almost doubling the size of its fine wine fixture and also launching 12 new Taste the Difference variants, claiming that premium own-label wine has "never been so popular". On the fine wine shelf, 15 new labels will roll...
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Gin maker Greenall’s ploughs £250k into production
Gin and vodka supplier Greenall’s is expanding capacity by investing £250,000 on a third production line.
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NewsJacob’s Creek nets Wimbledon sponsorship deal
Jacob’s Creek has been named as the new official wine of Wimbledon.
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News‘Trendier’ image could make for a sherry Christmas
Sherry has become far "trendier" over the past year and must be given bigger shelf space this Christmas to boost sales according to leading brands Harveys and Croft Original. Category sales of the traditional festive tipple slipped 2.6%...
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NewsMore Corks Out to get bar-style wine sampling
Independent off-licence Corks Out is to introduce licensed bars to more of its stores so consumers can try wines before they buy. Having tested the format at its Alderley Edge store, it is now adding seating areas and self-service wine...
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NewsFocus On Alcoholic Drinks: New players, new strategies
Following a shake-up of key personnel in the beer, wines and spirits category, how are retailers coping with duty hikes and a reliance on promotions? Anna-Marie Julyan reports
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Focus On Alcoholic Drinks: Four to watch
Beefeater is getting a track record for innovation. Beefeater 24, launched in October 2008, is a super-premium expression that is based on 12 botanicals, including tea, and is steeped for 24 hours.
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NewsDebut for Finest in Tesco’s beer and cider aisles
Tesco will up the premium credentials of its own-label booze with a debut beer and cider range under its Finest banner, The Grocer can exclusively reveal. The 10-strong line-up of bespoke bottled drinks includes a 9.2% abv American Double...
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NewsBooker’s biggest-ever rollback cuts price of over 500 products
Booker has launched what it claims is its biggest-ever price rollback. The cash & carry giant has invested £8m in the rollback, with prices slashed on more than 500 products across grocery, soft drinks, wine, spirits and non-food.
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NewsTalisker plots to oust Glenfiddich as UK’s top malt
Diageo is on a mission to knock Glenfiddich off its perch and turn Talisker into the UK's top malt whisky brand within the next three years, MD Simon Litherland has revealed. Talisker had been "under-exploited" admitted this week's guest...
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NewsTales of Titania: Raising a glass of three-penis wine
Ah so. As I hoped, PR result of the year is that I am the chosen one from the agency to accompany Karoline (with a K) on the Sainsbury's PR recce trip to China. We're out here to look for crises and issues that may play badly at home. All ...
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Prince Consort spirits provide royal returns
Landmark Wholesale’s Prince Consort own-label spirits brand has seen an “exceptional” 31% increase in sales over the past year.
Cash-strapped consumers trading down from brands had boosted sales of the range, which includes whisky, gin,… -
NewsAcid Test: Vodka O
Already Australia’s biggest-selling vodka behind Smirnoff Red, supplier Aussie Spirits predicted Vodka O would help reinvigorate spirits shelves in larger UK stores